I spend a lot of time following two obsessions: packaging and hand lettering. Alongside a few other minor obsessions, those two have been my major ones for so many years now, I've finally reached the point where I can actually claim them as “obsessions” without getting a dramatic reaction from the little voice in the back of my head. When you spend so much time researching and studying a subject, you become very focused, directionally and objectively. But of course some of the research material you run into turns out to be tangential to whatever your focus happens to be at the time, so you absorb what you can from it, then shelf it — like the celebrity bobblehead that amused you for a while, but is now an almost invisible ornament eating dust and feathers somewhere in your environment. And just like the bobblehead may fall off the shelf one day to remind you of its existence, some of my lettering research material unveiled itself in my head one day for no particular reason. Hand lettering is now mostly perceived as an American art. Someone with my historical knowledge about lettering may be snooty enough to go as far as pointing out the British origins of almost everything American, including lettering — but for the most part, the contemporary perspective associates great lettering with America. The same perspective also associates blackletter, gothics and sans serifs with Germany. So you can imagine my simultaneous surprise and impatience when, in my research for one of my American lettering-based fonts, I ran into a German lettering book from 1953, by an artist called Bentele. It was no use for me because it didn't propel my focus at that particular time, but a few months ago I was marveling at what we take for granted — the sky is blue, blackletter is German, lettering is American — and found myself flipping through the pages of that book again. The lettering in that book is upbeat and casual sign making stuff, but it has a slightly strange and youthful experimentation at its heart. I suppose I find it strange because it deviates a lot from the American stuff I'm used to working with for so long now. To make a long story short, what’s inside that German book served as the semilla, which is Spanish for seed, for the typeface you see all over these pages. With Semilla, my normal routine went out the window. My life for a while was all Bezier all the time. No special analog or digital brushes or pens were used in drawing these forms. They're the product of a true Bezier process, all starting with a point creating a curve to another point, which draws a curve to another point, and so on. It’s a very time-consuming process, but at the end I am satisfied that it can get to pretty much the same results easier and more traditional methods accomplish. And as usual with my fonts, the OpenType is plenty and a lot of fun. Experimenting with substitution and automation is still a great pleasure for me. It is the OpenType that always saves me from the seemingly endless work hours every type designer must inevitably have to face at one point in his career. The artful photos used in this booklet are by French photographer and designer Stéphane Giner. He is very deserving of your patronage, so please keep an eye out for his marvelous work. I hope you like Semilla and enjoy using it. I have a feeling that it marks a transition to a more curious and flexible period in my career, but only time will tell.

ROARRR! THE STYLES -Pantera Pro is the most complete style, and although its default look is mono-rhythmic it gets really playful and crazy like the examples of the posters by just activating the Decorative Ligatures button in the Open-type Panel of Adobe Illustrator. However, I recommend using also the Glyphs Panel because there you'll find much more variants per letter. Pantera Pro is in fact, coded in a way the combination of thicknesses will always look fantastic. -Pantera Black Left, and Pantera Black Right are actually “lite” versions of Pantera Pro: They have very little Open-Type code, so what you see here is what you get. Pantera Black Left has its left strokes thick, while Pantera Black Right has its right strokes thick. -Pantera White is a lovely member in this family that looks lighter and airy, hence its name. With the feature Standard Ligatures activated (liga) the font gets very playful. -Pantera Caps is based on sign painters lettering and since it follows the same pointed brush rules as the other styles, it matches perfectly. -Pantera Claws like its name suggests, is a set of icons that were done by our dear panther. THE STORY It is said that typography can never be as expressive as calligraphy, but sometimes it can get close enough. I tend to think that calligraphic trials, in order to work well as potential fonts, need first to go through very strict filters before going digital: While calligraphy is synonym of freedom (once its rules are mastered), type-design, in the other hand, has its battlefield a little tighter and tougher. When I practice pointed brush lettering, there are so many things happening on the paper. And most of them are delicious. The ones who know my work may see that although many of my fonts are very expressive, my handmade brush trials are much more lively than them. With that in mind, this time I tried to go further and rescue more of those things that are lost in the process of thinking type when first sketches are calligraphic. I wondered if I could create something wild, hence its name Panther, by understanding the randomness that sometimes calligraphy conveys and turning it to something systemic: With Pantera, I created an ordered disorder. Like it happens a lot in many kinds of lettering styles, in order to enrich the written word the scribe mixes the thickness of the strokes and the width of the letters. Like one of my favorite mentors say (1), they make thoughtful gestures Some lively strokes go down with a thick, while some do that with a thin. Some letters are very narrow, meaning some of them will need to be very wide to compensate. Why not?. The calligrapher is always thinking on the following letters, and he/she designs in his head the combination of thicks and thins before he/she executes them. He/she knows the playful rhythm the words will have before writing them. It takes time and skill to master this and achieve graceful results. Going back to the font, in Pantera, this combination of varying thicknesses and widths of letters were Open-Type coded so the user will see satisfactory results by just enabling or disabling some buttons on the glyphs panel. I'm very pleased with the result since it’s not very easy to find fonts which play with the words' rhythm like Pantera does, following of course, a strong calligraphic base. I believe that if you were on the prowl for innovative fonts, this is your chance to go wild and get Pantera! NOTES (1) Phrase by Yves Leterme. In fact, it’s the title of a book by him. EPILOGUE Esta fuente está dedicada a mi panterita