When drawing a new font, there is a time when the final form is found – almost – but the curves are not slick and clean yet, that's what I call the "raw" form. Raw – no sweeteners added! In this family I redefined this moment in type development for the eternally beautiful "Franklin Gothic". I call the design "Franklin Gothic Raw". This packet is the semi-serif addition. There never was a Franklin-Gothic with serifs but actually the font lends itself perfectly to a slab-serif. I started with adding a half serif and eventually add a full slab-serif later on.

In 1948, Mergenthaler Linotype released the first weights of Trade Gothic, designed by Jackson Burke. Over the next 12 years, Burke, who was the company’s Director of Typographic Development from 1948 through 1963, continued to expand the family. Trade Gothic Next is the 2008 revision of Jackson Burke’s design. Developed over a prolonged period of time, the original Trade Gothic showed many inconsistencies. Under the direction of Linotype’s Type Director Akira Kobayashi, American type designer Tom Grace, a graduate of the MA Typeface Design in Reading, has redesigned, revised and expanded the Trade Gothic family. Many details were improved, such as the terminals and stroke endings, symbols, and the spacing and kerning. Moreover, there are newly added compressed widths and heavy weights perfect for setting even more powerful headlines. Trade Gothic Next brings more features and better quality for today’s demanding typographers. Trade Gothic Next Soft Rounded introduces a new friendliness and warmth to the family.

Franklin Gothic Hand Demi Shadow is another one in my series of hand-drawn fonts from way back in time – before computers changed the way we worked in advertising. This one was especially used for what we called "pork-belly-ads": ads for food-stores! I think it is very useful for all kinds of advertising that demands a lot of bang! Your powerful typedesigner Gert Wiescher

The Centurion is a gothic blackletter. It feels classic and artistic. Add this beautiful font to each of your creative ideas and notice how it makes them stand out! The Centurion is perfect for Band logos & branding, product designs, label, product, movie, book tittle, product packaging, t’shirt design

After researching the type styles contemporary graphic designers have been using over the past few years, I noticed a consistent use of Copperplate Gothic, and its derivative designs, for various corporate advertising campaigns. That level of usage gave me the inspiration to design a display font possessing subtle characteristics of Copperplate Gothic, and various Latin Condensed designs. The font I ended up designing was semi-condensed, with more contrast between thicks and thins than in Copperplate. Baltra also has a subtle flair in its otherwise traditional lowercase, while possessing a larger than average lowercase x-height. Copperplate Gothic, on the other hand, has minimal contrast and uses small capitals for its lowercase. After examining extensive type specimens from wood type, metal type, phototype and digital type, I was not able to find a single design possessing a majority of Baltra's characteristics. Consequently, I consider Baltra to be a truly unique design, sharing with Copperplate Gothic only its flairs on stems, and having only subtle characteristics in common with traditional Latin designs.