Dave West’s Italiano is a smooth and sensuous typographic dish with a few extra savory dashes. The silky semi-serif combines ingredients from eighteenth-century engraved italics and nineteenth-century Italian Modern, softened by fine stroke endings and plump dolloped terminals. Preserve Italiano’s subtle flavors by maximizing its size in headlines, advertising captions, and identity campaigns, or capitalize on its swash characters to sweeten package and poster designs. However you use it, Plinc Italiano is a tasty typographic treat—non ci piove! Drawn in the late 1960s for Photo-Lettering, Inc., Italiano was digitized by Steve Ross with Ken Barber in 2015. Like all good subversives, House Industries hides in plain sight while amplifying the look, feel and style of the world’s most interesting brands, products and people. Based in Delaware, visually influencing the world.

A page from the 1931 Vitrolite catalog showing illustrations of store fronts and building exteriors utilizing the material provided a classically Art Deco type example. The business name “Sylvin” did not offer many characters to work with, so completion of the digital type design was simply left to imagination. The end result is Structural Glass JNL, which is available in both regular and oblique versions According to Wikipedia: “Pigmented structural glass, also known generically as structural glass and as vitreous marble, and marketed under the names Carrara glass, Sani Onyx, and Vitrolite, among others, is a high-strength, colored glass. Developed in the United States in 1900, it was widely used around the world in the first half of the 20th century in Art Deco and Streamline Moderne buildings. It also found use as a material for signs, tables, and areas requiring a hygienic surface. Over time, the trademarked name “vitrolite” became a generic term for the glass.”