Futura is THE prototype of a geometric or constructed linear sans serif and the font most commonly font of its kind used to date. Futura, very much influenced by the Bauhaus movement in Germany, was designed in 1927 by Paul Renner. Although being around for almost 90 years, Futura seems eternally young and fresh which also explains its continuous popularity with designers and typographers. Futura simply means efficiency and functionality documented by both its many usages as corporate type (e.g. Volkswagen, formerly IKEA, Vuitton, Shell, formerly HP, SMA and many more) as well as in various famous film projects (e.g. Kubrick, Anderson etc.). Futura’s iconic status was probably established when it walked on the moon with the Apollo 11 crew in 1969. It was used for the lettering of the plaque that was left up there. Now, URW has expanded its range of Futura styles by Futura Round with 14 additional styles.

This family was inspired by the early Fraktur style font used circa 1530 by Jacob Otther, printer in Strasbourg (Alsace-France) for German language printed books. Although it is an early Fraktur pattern, it is easy to see the characteristic differences with the Schwabacher style (look at 1538 Schwabacher), like in the small d, o or y... and the capitals (look at the H, K, T...). Frequently, Schwabacher and Fraktur were used together in the same book : Fraktur style for the main and Schwabacher for marginalia and comments. This font contains standard ligatures and German historical ligatures (German double s, long s, ts...) and diacritics (special ummlaut "e superscript" and "∞" instead of dieresis with letters a, o and u,) naturally, we have added numerous letters lacking in the original to permit a contemporary use of the font.

Raljon is a display typeface created by designer and lettering artist Mark Robinson. It is a collaboration between the Mmarkk and Teen-Beat Graphica visual design studios. This single font was created over a period of five years. Mark took great care in finessing each character and making sure that each character would stand on its own and yet simultaneously, be an integral part of the whole. The typeface is inspired by Gothic letterforms, horror novels, speed metal bands of the 1980s, techno and electronic music of the 1990s, and Washington, DC football teams whose stadiums lie in the Maryland suburbs. While it doesn’t have multiple weights, Raljon does have a deep depth and breadth. It has a seemingly endless amount of alternate characters and ligatures. There are nine letter Ms, eight letter As and Fs, seven Rs and Ts, and the list goes on. Even the figures have alternates.

Gradl Highstep is an archetypical Art Nouveau face by the prolific and mysterious Max Joseph Gradl. It epitomizes the visual language of elegance and sophistication. It seems strange that so little information is available today about Max Gradl: He seems to have been well known in his day. In addition to his jewelry design, he did advertising work for customers in Naples, London and New York in addition to customers in cities all over Germany. Gradl Highstep is an all-cap font with a wide range of ligatures: 094=SA, 123=CH, 125=CK, 126=TS, 167=FA, 172=PA, 177=TA, 188=WA and 190=YA. In addtion, 137=Gradl’s dated monogram “MJG 1903,” 175=LLC abbreviation, 181=alternate S. This is a subtle font with thin, variable strokes. It is best used at 28 points and larger to give it the presence it needs to be be appreciated. Gradl Highstep Initials is a companion font, incorporating a deft line drawing of a fashionable woman of the period who is every bit as elegant as the underlying font.