Homage to 70s phototype typography in 3 styles The AW Conqueror typeface family is a nod to the spirit of phototype typefaces and transfer lettering from the early 70’s. Founded by Ed Rondthaler, Photo-lettering catalogs swarmed with more daring typefaces than the others. Both transfer letter and phototitling have liberated the principle of letter-to-letter spacing, previously impossible with metal type. Phototype allowed operators to position millimeters, on the fly, letter after letter: words, sentences according to the specifications of the art director. AW Conqueror superfamily AW Conqueror Didot is part of a larger family, who include 4 others subfamilies with great potential: They’re but based on same structure, with some connection between them (width for example), to offer a great & easy titling toolbox to any designers, from skilful to beginner. Each of the members try their best to be different from the others because of their features. They should work harmoniously in contrast. Club des directeurs artistiques Prix 2010 European Design Awards 2011

Espinosa Nova is a revival based on the types used by Antonio de Espinosa, the most important Mexican printer of the sixteenth century and very probably the first punchcutter anywhere in the American continent (1551). In 2010, its main fonts were awarded two certificates of excellence: one by TDC2 (Type Directors Club Typeface Design Competition), one by Tipos Latinos (Biennial of Latin American Typography). According to Robert Bringhurst, it is “an unusually intelligent family of type, reaching back to one of the most exciting moments in typographic history and reaching forward to the typographic future”. All of the fonts intended for setting text include small caps, five sets of figures (oldstyle and lining, both proportional and tabular, plus tabular small caps), many f and long s ligatures, and capital sharp S (U+1E9E). In addition, the Capitular fonts allow to create interesting effects by overlapping layers. This family feels very comfortable in books, but it can be used everywhere a touch of classic & elegance is required.

Italic type was invented by Aldus Manutius in 1499 or 1501, first, before to be a style name, it was a plain font familly name. This Italique style font was inspired from these who was used by Jean de Tournes in Lyon (France) to print La mÈtamorphose d'Ovide figurÈe, a splendid book with numerous gothic style wood carved pictures. The original font contains almost all modern usual characters except accented ones, no longer in use on that time. They have been added, with some others, with respect for the original design. . A render sheet, enclosed in file, help to identify various others unusual letters on keyboard. It is used as successfuly as web-site titles, posters and fliers design, editing ancien texts or greeting cards, invitations, gastronomic menus... and much more, as a very decorative and elegant font... It supports easily as enlargement as small size, remaining clear and easy to read from 8 or 9 points to 72 and more, particularly on prints.