German designer Jürgen Weltin designed Linotype Finnegan, a modern text design with roots in the humanist letterforms of the Renaissance. As the recognizable direction of movement in writing runs from upper left to lower right, Weltin mimicked this in his design: Linotype Finnegan's up and down strokes end in residual serifs. All of the thick strokes have a taper; horizontal strokes and curves are noticeably thinner than the verticals. This dynamic nature lends a combination of individualness and energy, along with a high degree of variety, to Linotype Finnegan. Linotype Finnegan is a wholly new and unique typeface. It distinguishes itself through its extreme legibility, originality, and formal excellence. Linotype Finnegan makes fun to read longer texts non-stop. However, the typeface never distracts the attention from the text's content by forcing itself too much into the foreground.

Introducing Promenade – a calligraphic serif that started on paper with a flat nib pen (see the 6th image), and blossomed into a full serif with italics. At its core, this font is just... beautiful. It's elegant, it's crisp, it's delicate, but can still hold its own. As I was creating the graphics, I just couldn't get over the flow of the letters – especially the italic. It's got class, but also isn't afraid to rock a pair of Doc Marten's. Funny enough, Jen from Tonic (they make beautiful websites) saw a preview of this font and said, "I'd take that font to prom." Which of course spurred a conversation about how this font would take a Mercedes G-Series instead of a limo, and wear Doc Marten's instead of heels, but still wear the most gorgeous dress, and that is 100% Promenade (and inspo for the name – thanks, Jen!). I've also been loving combining the regular and italic, especially for logos (see the "Friendfolk" logo) One thing to note about Promenade is the letter spacing. It was spaced for clean reading and intentional balance, so I recommend setting the spacing a little tighter if you want to create the display look found in many of the logo mockups(around -20 to -40 should do!).

A classic “American” sans serif with a kink Desphalia belongs to the kind of sans serif fonts that were created in the 19th century. You could also name it “American Gothic”, a sans serif in the style of fonts like Franklin Gothic, News Gothic and similar. Above all, the high x-height characterizes this typeface style, as do the identical heights of uppercase and ascenders. However, I allowed myself a few peculiarities ;-) On the one hand, there is the gently sloping horizontal middle line on letters such as H, E, F, A and e. The M also got gently slanted sides. Some of the lower-case letters have an up- or down-stroke: a d m n p u. This "kink" on the shaft also serves to better distinguish the small l from the capital I — as can be seen clearly with the term »Illinois«. In keeping with the tradition of American typefaces, Desphalia does not have a true italic. Rather, the letters of the “Italic” have the same character forms as the normal upright variant, but in oblique — and so it is not called “Italic” but “Oblique”. Style Set 01: Another American peculiarity is the capital I with dashes above and below. It is included in the Desphalia as an alternate character form. An alternative small l with the “kink” in the ascender is also included — as is a y with the “kink” in the descender. Style Set 02: The corresponding “straight” forms a d l m n p u without the break are included as alternatives in a separate style set. Small caps are uppercase letters that are optically the same size as lowercase letters. They offer a very classy way of emphasis. Desphalia is available in the widths Condensed, Normal and Expanded, the weights include Thin, Light, Book, Bold, Black. Using the variable font, all intermediate levels can be freely selected. The figures are optionally available as tabular figures, proportional lining figures or old style figures.

Philadelphian is a revival of a MacKellar, Smiths & Jordan font from 1867 by the same name. The regular version with shadow outline was the only style that was offered in 1867. We've taken the original design further by creating two additional weights of medium and bold plus plain black versions. The medium and bold weights are unique because only the horizontal strokes increase in thickness while the vertical strokes remain the same in each weight. Philadelphian Nite is the plain black version of this font family, Nite is the casual spelling of the word Night meaning dark or black. In the late 1800's Philadelphian was a very popular typeface which can be seen on many billheads and letterheads through the early 1900's. If you're looking for a western style font that doesn't look like any other then Philadelphian is the right choice. While the name doesn't remind you of the cowboy genre we've kept the original name for historical reasons because this font was so popular in its day. We plan on going forward with a weathered version of Philadelphian which will be released under a southwestern style name. With Philadelphian we've decided to set the complete family price to an amount that may be considered on sale all of the time.