In the 1960s it was a popular trend to personalize one’s possessions with your initials. From wallets and handbags to eyeglasses; from luggage to even cars, initial personalization was the fad of the time. The British division of Gulf Oil offered for sale a set of gold metallic stick-on initials for 25 pence, complete with two Gulf logos so the company could get some extra advertising mileage out of the promotion. These extra-wide, bold initials served as the idea model for Personalization JNL, which is available in both regular and oblique versions.

The poster for a 1947 film entitled “The Unfaithful” was hand lettered in an extra-bold spurred serif design emulating a stencil typeface. This served as the working model for Matinee Stencil JNL, which is available in both regular and oblique versions.

A page from an old manual for sign painters yielded the hand-lettered alphabet that served as a model for Claim Check JNL.

Cavita typeface is a mix between both grotesque and calligraphic models: regulars have a rough grotesque spirit; while the italics where inspired in calligraphic gestures. All of these details are reinforced with an inverted modulation (horizontals strokes are thicker than usual). The italics seem to move away from the traditional concept of type system, but work very well along side. This typeface has very particular shapes and rhythm, it's different and identifiable from the rest, making it a very good option to use on every piece of design.

Moldr, a sans-serif with modular grid structure, inspired from handmade letter to industrial machine mold, Moldr come with 9 weights in complete family, Support many language with standard Adobe Lain 4 glyphs, world-ready and mark2mark support.

A classic sans grotesk wood type design, Final Edition JNL was modeled from actual headlines found in online examples of an old daily newspaper.

Rum Sans is designed inside out based on modular counters. Rum Sans is a text & display family suitable for any purpose, any media, any size. A humanistic modular sans serif in five weights containing small caps, italic, swashes, alternative characters, old style, lining, tabular & proportional figures. Design date: 2001-2014 The complete family consists of Sans Serif & Serif in both sharp and soft version + the display fonts Rum Plakat & Rum Silhouette.

Rum Serif is designed inside out based on modular counters. Rum Serif is a text & display family suitable for any purpose, any media, any size. A humanistic modular Serif in five weights containing small caps, italic, swashes, alternative characters, old style, lining, tabular & proportional figures. Design date: 2011-2014 The complete family consists of Sans Serif & Serif in both sharp and soft version + the display fonts Rum Plakat & Rum Silhouette.