Many times, when a new creative process is starting, it is triggered by an everyday action or item. In this case, the looks of a lady’s watch inspired Michael Herold to create his new typeface LUX. The sight of the chronograph sparked associations of the 1950s in Mr. Herold: While this decade was predominantly dominated by brush and feather scripts, there was also a bloom of strict and modern architecture. This special mix of strength and retro style is exactly what Michael Herold is trying to capture in his LUX. The result is a typeface which is perfectly suitable for use on book covers, posters and claims – thanks to its striking impression. The name LUX, Latin for light, is inspired by the high bright-dark contrast within the individual characters. Oft sind es alltägliche Gegenstände, die das Bestreben eines neuen kreativen Prozesses auslösen. So entspringt auch die Inspiration zur Erschaffung der LUX von Michael Herold dem Anblick einer Damenuhr. Der Chronograph löste bei Herrn Herold Assoziationen zu den 1950er Jahren aus: Während diese Zeit hauptsächlich von Schreibschriften aus Federn und Pinseln beherrscht wurde, nahm auch die streng und modern anmutende Architektur starken Einfluss auf die Epoche. Diese Mischung aus Strenge und 50er Jahre Retro-Stil soll in der LUX zum Ausdruck kommen. Das Ergebnis ist eine Schrift, die sich mit ihrer plakativen Wirkung perfekt für Buchumschläge, Poster und Claims eignet. Namensgebend war der starke hell-dunkel Kontrast innerhalb der Schrift – festgehalten in dem lateinischen Wort für Licht.

CONCEPT/ CHARACTERISTICS A display font that allows you to »Kleckern und Klotzen« (modified German proverb »to not take half-measures«) The fat and square character to the font, a bold and loud statement. The motto is square, practical, fat. The font styles ranging from high-contrast line difference "beanpole" over mediocrity "slim" to the fattest and blackest "okay" style. A font with humor ^^ APPLICATION AREA The modern, square lightweight »Fat Wear Shirt« would be happy as a display typeface in headline size on the following areas and would find this very real bold: Edi­to­rial Design (Maga­zine or Fan­zine) or Web­de­sign (Head­line Web­font for your web­site), party flyer, movie pos­ter, music pos­ter, clothing, fashion, t-shirts, music covers or web­ban­ner. And and and… TECHNICAL SPECIFICATIONS Head­line Font | Dis­play Font | Fat Techno Font »Wear Fat Shirt« Open­Type Font (Mac + Win) with 3 styles (okay, slim, beanpole) & 268 gly­phs. Alter­na­tive let­ters and liga­tures (with accents & €) Desk­top Font (.otf) + Web Font (.svg, .eot, .woff) KONZEPT/BESONDERHEITEN Eine Display-Schrift bei der Kleckern und Klotzen erlaubt ist! (Verändertes deutsches Sprichwort »nicht kleckern sondern klotzen«) Der fette und eckige Charakter verleihen der Schrift eine plakative und laute Aussage. Das Motto lautet quadratisch, praktisch, fett. Die Schriftschnitte reichen von kontrastreichen Linienunterschied »beanpole«, über mittelmaß »slim« bis zum fettesten und schwärzesten »okay« Style. Eine Schrift mit Humor ^^ EINSATZGEBIETE Das moderne, quadratische Leichtgewicht »Wear Fat Shirt«, würde sich als Aus­zeich­nungs­schrift in Head­line­größe über fol­gende Ein­satz­ge­biete sehr freuen und fände dies echt fett: Logos/Wortmarken aller Art, Flyer für fast jede Party, Plat­ten ­Co­ver, CD-Cover und Icon Design, Pla­kat­ De­sign, Kleidung, T-Shirts, Comics und Gra­phic­no­vels, Game– und Video­spiel Design aller Gen­res, als Head­line­schrift für print und digi­tale Maga­zine, Bücher und Web­sei­ten u.v.m. TECHNISCHE INFORMATIONEN Head­line Font | Dis­play Font | Fat Techno Font »Wear Fat Shirt« Open­Type Font (Mac + Win) mit 3 Schrift­schnit­ten (okay, slim, beanpole) & 268 Gly­phen. Inkl. dia­kri­ti­sches Zei­chen, alter­na­tive Buch­sta­ben, Liga­tu­ren & €. Desk­top Font (.otf) + Web Font (.svg, .eot, .woff)

What comes to your mind if I say Architype, Geometric, Gaelic, and Uncial? An impossible combination of features? An unrealistic setup of tastes as weird as your music list? Or some part of a joke told by your favourite comedian? Just chill and stick to the idea that is possible. Gallos combines the conceptual historical elegance of the Uncials with the practical rationalism of the Geometric style. Moreover, this typeface is composed by two sub families: Gallos Uncial and Gallos Architype. The letters “M”, “N”, “W”, “a”, “m”, “n”, “r”, and “w” differ between these two models. The first one is related to both: The Uncial script aspect displaying the leaned “a” with a closed bowl, and the classical geometric style depicting more conventional uppercase and lowercase letters “m” and “n”. The Architype one is inspired by Paul Renner’s Architype model, thus the leaned “a” has an open counter, the “r” is composed by a stem and a dot, and the rest of the mentioned letters were built using square rational features. Both models are connected by classical Uncial features such as the curved stroke “e” and curved shaft “t”, and with Gaelic vibes which can be seen in uppercase and lowercase letters “K” and “X”. Also, the curved descender “g” and “y”, alongside the curved stem “z” connect really well with the rest of the system and provide more uniqueness to the Gallos type family. Without further ado, we say to you: let’s make Uncials popular again!