This typeface was inspired by the font Pabst Heavy, designed by Chauncey Hawley Griffith in 1928 for Linotype. Because of its formal characteristics, recalls the popular Cooper Black and probably was the reaction of Linotype to counter the popularity of this font distributed by the "American Type Founders" was acquired. It's a heavy typeface, ideal for headlines or for use in creating logos, rounded shapes and gestures evoke dynamism and make it perfect to highlight specific words or phrases.