Harald Geisler wants to make you as brilliant as Albert Einstein. Or at least let you write like him. Or at least write in his handwriting. — The Wall Street Journal Imagine you could write like Albert Einstein. The Albert Einstein font enables you to do exactly that. In an joined effort, creators Harald Geisler and Elizabeth Waterhouse, spend over 7 years on finalising the project. It was made possible with the help of the Albert Einstein Archive, the Albert Einstein Estate, and funding by a successful Kickstarter Campaign of 2, 334 backers. The outcome was worth the effort: a font unprecedented in aesthetic technique and a benchmark for handwriting fonts. To create a result that is true to the original, Harald Geisler developed a method to analyse the movement of the famous writer. Letter by letter, every glyph was digitally re-written to create a seamlessly working font. It is the only font that holds 5 variations for each lowercase and uppercase-letter, number, and punctuation sign. Each based on meticulous detail to the original samples of Albert Einstein’s handwriting. The OpenType contextual alternates feature dynamically arranges the letters automatically as you type to ensure that no repeated letter forms are placed next to each other. Stylistic variants can also be accessed through stylistic sets. The font has 10 fine-tuned weights ranging from extra-light to fine and extra bold to heavy. The result is a vivid handwritten text true to the original. A PDF documentation, showing step by step how the font was made and comparing numerous original samples, is included with the font and can be downloaded here. The work has been recognised internationally, by press, Einstein fans, and designers. Some quotes used in images: “The font is beautiful“ — Washington Post “If you could write like Einstein, would it help you to think like Einstein?” — The Times (London) “Finally, if your colleagues aren’t taking you seriously, then perhaps you could start sending e-mails in a new font that mimics the handwriting of Albert Einstein.” — Physics World “Geisler and Waterhouse are really asking deeper questions about the diminishing (or evolving) role of our flawed, variable penmanship as a conduit of thought in today’s pixel-perfect landscape.” — QUARTZ “Your writing will look imaginative — which is exactly what Einstein would've wanted." — Huffington Post Arts & Culture "Forget Myriad Pro, Helvetica or Futura. The only font you’ll ever need" — Gizmodo “Capture a piece of Einstein's genius in your own writing." — Mashable

Probably as a reaction to the pragmatism of modernist design, the seventies saw an explosion of buoyant, vivacious typography. Psychedelia fueled a return to the melting, lush shapes of Art Nouveau while Pop culture embraced the usage of funky, joyful lettering for advertising, product design and tv titling. New low-cost technologies like photo-lettering and rub-on transfer required new fonts to be expressive rather than legible, pushing designers to produce, bubbly, high-spirited masterpieces, where geometric excess and calligraphic inventions melted joyfully. Freitag is Cosimo Lorenzo Pancini's homage to this era and its typography. His starting point was the design of a heavy sans serif with humanist condensed proportions, flared stems and reverse contrast, that generated both the main family, and a variant display subfamily. The main typeface family slowly builds the tension and design exuberance along the weight axis - a bit like our desire for the weekend increases during the week. In Light and Medium weights the font shows a more controlled, medium-contrast design, tightly spaced for maximum display effect. The Book weight follows the same design but uses a more relaxed letter spacing to allow usage in smaller sizes and short body copy. As weight increases in the Bold weight the style becomes more expressive, with a visible reverse contrast building up and culminating in the Heavy weight with his clearly visible "bell bottoms" feel. In the display sub-family the design is pushed further by introducing variant letterforms that have a stronger connection to calligraphy and lettering. Also, the weight range becomes a optical one, with weights marked as Medium, Large, XLarge, as bringing the contrast and the boldness to the extreme creates smaller counterspaces that require bigger usage sizes. Another important addition of the display sub-family is the connected italics that sport swash capitals and cursive letterforms, developed with logo design and ultra-expressive editorial design in mind. To balance the extreme contrast in the XL weight, contrast of punctuation is reduced, creating a rich, highly-dynamic texture wherever diacritics and marks are used in the text. The full family includes 16 styles + 4 variable fonts, allowing full control of the design over its tree-hugging design space. All 20 fonts share an extended latin charset with open type features including case sensitive forms, single and double story variants and alternate glyphs. According to its creator, "Freitag is the typeface that sounds like an imaginary Woodstock where on the stage with Jimi Hendrix with Novarese, Motter, Excoffon and Benguiat playing onstage with Jimi Hendrix". Jeepers creepers!