My affection for Slab Serifs began in the early 1960s in Kansas City when Rob Roy Kelly was at the Kansas City Art Institute, teaching and writing his book on American Wood Type. I got to know him just well enough to gain access to his fabulous collection of wood type and wood type catalogs. Later, in the1970s, I tried to re-create a Nebiolo Egiziano for Roger Black at New West magazine. And again for Roger, in the 1980s, I designed a Slab Serif logo for Newsweek Magazine. Finally, in 2003, designed the Sutro Family. There were things I didn't like about it, so, over time, I’ve been adding some things and dressing it up a little. Sutro Shaded has existed for a few years as a one color, outlined, drop-shadowed display font. It seemed like it was just dying for a little color. I added five more fonts: Fill, Gradient, Hatching, Rules and HiLite. These fonts can be used in different combinations to achieve various effects. There is a downloadable SUTRO SHADED USER MANUAL PDF in the Gallery section for this family.

Vincent Pacella was a true giant of hand-lettering and typeface design. Of the dozens of styles he designed for Photo-Lettering and International Typeface Corporation, his dominant Goliath towers above the rest. The font is perhaps best known from Herb Lubalin’s American flag that the design legend created for Print magazine’s 40th anniversary cover. Pacella takes “slab” serif to heart with this colossally-proportioned font, using brawny stroke endings and minimal curves to create a powerful figure for maximum visual impact. Take advantage of Goliath’s superior stature to make viewers take notice in industrial settings, sports branding, and oversized outdoor media applications. For comparatively modest musings in accompanying running text, consider partnering it with a comparatively spartan slab serif like Municipal. Or, team up Goliath with a faceted fellow heavyweight like United Sans. Originally drawn in 1970, Goliath was digitized by Ben Kiel with Adam Cruz in 2011. GOLIATH CREDITS: Typeface Design: Vincent Pacella Typeface Digitization: Ben Kiel, Adam Cruz Typeface Production: Ben Kiel Like all good subversives, House Industries hides in plain sight while amplifying the look, feel and style of the world’s most interesting brands, products and people. Based in Delaware, visually influencing the world.

A brand new year is here and a brand new font is here as well. I have to say I had so much fun working on this funky slab serif typeface. I have created some quirky letters and over 100 ligatures + the font comes in four weights - light, regular, medium & italic. The font also includes full language support, punctuation, numerals and detailed instructions how to use ligatures in most of the apps on your computer, as well as in Canva. I invite you to check out the preview images, and I hope you will be immersed in my vision for this creative typeface that, I am sure, will work for all kinds of interesting projects you might be working on this year. If you end up publishing your designs on Instagram, tag me - @silverstagco and I will make sure to showcase your design and work to my audience as well! Authentic Romantic - Slab Serif Font Includes: 100+ Ligatures Numerals & Punctuation Language Support Detailed instructions on how to use alternates in most of the apps on your computer as well for Canva Happy creating everyone!

Contane Text is the text optimized version of the Contane family. More solid, more robust, it repesents the down-home addition to the more subtle Contane family. Stronger hairlines, solid serifs, and slightly more comfortable proportions make it appropriate for bold headlines, as well as for small text sizes. 20 styles offer fine graduation of the weights. All weights contain small caps, ligatures, superior characters, proportional lining figures, tabular lining figures, proportional old style figures, lining old style figures, matching currency symbols, fraction- and scientific numerals, matching arrows, and alternate characters.

Hand drawn, sketchy antiqua that come in two font variants: Regular, Small caps with old style figures. Æterna was revised 2012 and now hold a full character set of basic english/latin letters and west european diacritics!