The Salden fonts are our tribute to the man who was dubbed the face of the Dutch book, and whose work is considered essential in 20th century Dutch design history. Helmut Salden’s exquisite book cover designs were the gold standard in the Netherlands for more than four decades. His influence over Dutch lettering artists and book designers ranges far and wide, and his work continues to be used commercially and exhibited to this very day. At the root of Salden’s design work was a unique eye for counter space and incredible lettering skills that never failed to awe, regardless of category or genre. This made our attention to his lettering all the more focused within our appreciation to his overall aesthetic. Though Salden never designed alphabets to be turned into typefaces (he drew sets of letters which he sometimes recycled and modified to fit various projects), we thought there was enough there to deduce what a few different typefaces by Salden would have looked like. The man was prolific, so there were certainly enough forms to guide us, and enough variation in style to push our excitement even further. And so we contacted the right people, obtained access to the relevant material, and had a lot of fun from there. This set covers the gamut of Salden’s lettering talents. Included are his famous caps, his untamed, chunky flare sans serif in two widths, his unique Roman letters and an italic companion and, most recognizable of all, his one-of-a-kind scripty upright italic lowercase shapes, which he used alongside Roman caps drawn specifically for that kind of combination titling. All the fonts in this set include Pan-European glyph sets. They’re also loaded with extras. Salden Roman (908 glyphs) and Salden Italic (976 glyphs) each come with built-in small caps (and caps-to-small-caps), quite a few ligatures, and two different sets of alternates. Salden Black and Salden Black Condensed (636 glyphs each) come with a set of alternates, and both lining and oldstyle figures. Salden Caps (597 glyphs) comes with a set of alternates, and Salden Titling (886 glyphs) comes with a quite a lot of swashed forms and alternates (including as many six variants for some forms), a few discretionary ligatures, and two sets of figures. There are also some form alternates for the Cyrillic and Greek sets included in all six fonts. These alphabets were enjoyably studied and meticulously developed over the past ten years or so. We consider ourselves very fortunate to be the ones bringing them to the world as our contribution to maintaining the legacy of a legendary talent and a great designer. The majority of the work was based on Salden’s original drawings, access to which was graciously provided by Museum Meermanno in The Hague. The Salden fonts were done in agreement with Stichting 1940-1945, and their sale will in part benefit Museum Meermanno.

Introducing Salma Pro, a modern and sleek sans-serif font that boasts a new design and a strong character. As the successor of the previous version (Salma Alfasans), Salma Pro is an extended version that offers an abundance of features, good legibility, and a wide range of styles, making it perfect for any project. Crafted with great passion and conscientiousness, Salma Pro's unique design is a work of art. You will see beautiful details in every letter, making it perfect for branding, logos, and other design projects. Whether you're using it for headlines or body text, Salma Pro's good legibility ensures that it looks great at any size. Why you need Salma Pro in your font collection: Versatility: With 1400+ glyphs and three different widths to choose from, Salma Pro offers a wide range of styles and features, making it the perfect choice for any project. Reliability: This font is designed specifically for professional designers and offers superior functionality and quality. You can trust Salma Pro to deliver consistent and high-quality results. Unique Design: Salma Pro has a unique and authentic design that will make your work stand out. It's perfect for branding, logos, and other design projects. Good legibility: The font is designed to be highly legible, both at large and small sizes, making it a great choice for both headlines and body text. Language support: Salma Pro supports Latin Extended, Cyrillic, and Greek languages, making it a great choice for projects with a global audience. Multipurpose: It can be used for various purposes such as branding project, logo or logotype, promotion, e-pub, website, mobile app, and many more. Time-saving: With its abundance of features and styles, Salma Pro will save you time and make your job easier. Compatibility: Salma Pro is very compatible when used as a logo and branding projects. Because it has beautiful and authentic details. Passion and conscientiousness: Salma Pro is created with great passion and conscientiousness, giving you the best design result. In conclusion, Salma Pro is a must-have font for professional designers. Its versatility, reliability, unique design, and wide range of features make it an essential tool for any designer. Don't wait any longer, get your hands on Salma Pro now and elevate your design work. Upgrade your font collection today and experience the versatility and power of Salma Pro. Features: Small capitals Tabular and proportional lining figures Tabular and proportional oldstyle figures Scientific inferior and superior characters Numerator, denominator, and fraction characters Circled and squared numbers Standard and discretionary ligatures Arrows, triangles, squares, and circles symbols 16 stylistic sets Contextual alternates Slashed zero And many more advanced typography features. Language Support: Salma Pro supports Latin Extended (including Vietnamese), Cyrillic, and Greek. Suggested Uses: Salma Pro is ideal for branding projects, logos and logotypes, promotions, e-books, websites, mobile applications, and more. This versatile font can be used in a wide range of projects to elevate your designs and make your work stand out. ------ Alifinart Studio alifinart@gmail.com alifinart.com Instagram | Behance

The idea of a brand-new grotesk is certainly rather foolish – there are already lots of these typefaces in the world and, quite simply, nothing is more beautiful than the original Gill. The sans-serif chapter of typography is now closed by hundreds of technically perfect imitations of Syntax and Frutiger, which are, however, for the most part based on the cool din-aesthetics. The only chance, when looking for inspiration, is to go very far... A grotesk does not afford such a variety as a serif typeface, it is dull and can soon tire the eye. This is why books are not set in sans serif faces. A grotesk is, however, always welcome for expressing different degrees of emphasis, for headings, marginal notes, captions, registers, in short for any service accompaniment of a book, including its titlings. We also often come across a text in which we want to distinguish the individual speaking or writing persons by the use of different typefaces. The condition is that such grotesk should blend in perfectly with the proportions, colour and above all with the expression of the basic, serif typeface. In the area of non-fiction typography, what we appreciate in sans-serif typefaces is that they are clamorous in inscriptions and economic in the setting. John Sans is to be a modest servant and at the same time an original loudspeaker; it wishes to inhabit libraries of educated persons and to shout from billboards. A year ago we completed the transcription of the typefaces of John Baskerville, whose heritage still stands out vividly in our memory. Baskerville cleverly incorporated certain constructional elements in the design of the individual letters of his typeface. These elements include above all the alternation of softand sharp stroke endings. The frequency of these endings in the text and their rhythm produce a balanced impression. The anchoring of the letters on the surface varies and they do not look monotonous when they are read. We attempted to use these tricks also in the creation of a sans-serif typeface. Except that, if we wished to create a genuine “Baroque grotesk”, all the decorativeness of the original would have to be repeated, which would result in a parody. On the contrary, to achieve a mere contrast with the soft Baskerville it is sufficient to choose any other hard grotesk and not to take a great deal of time over designing a new one. Between these two extremes, we chose a path starting with the construction of an almost monolinear skeleton, to which the elements of Baskerville were carefully attached. After many tests of the text, however, some of the flourishes had to be removed again. Anything that is superfluous or ornamental is against the substance of a grotesk typeface. The monolinear character can be impinged upon in those places where any consistency would become a burden. The fine shading and softening is for the benefit of both legibility and aesthetics. The more marked incisions of all crotches are a characteristic feature of this typeface, especially in the bold designs. The colour of the Text, Medium and Bold designs is commensurate with their serif counterparts. The White and X-Black designs already exceed the framework of book graphics and are suitable for use in advertisements and magazines. The original concept of the italics copying faithfully Baskerville’s morphology turned out to be a blind alley. This design would restrict the independent use of the grotesk typeface. We, therefore, began to model the new italics only after the completion of the upright designs. The features which these new italics and Baskerville have in common are the angle of the slope and the softened sloped strokes of the lower case letters. There are also certain reminiscences in the details (K, k). More complicated are the signs & and @, in the case of which regard is paid to distinguishing, in the design, the upright, sloped @ small caps forms. The one-storey lower-case g and the absence of a descender in the lower-case f contributes to the open and simple expression of the design. Also the inclusion of non-aligning figures in the basic designs and of aligning figures in small caps serves the purpose of harmonization of the sans-serif families with the serif families. Non-aligning figures link up better with lower-case letters in the text. If John Sans looks like many other modern typefaces, it is just as well. It certainly is not to the detriment of a Latin typeface as a means of communication, if different typographers in different places of the world arrive in different ways at a similar result.