Helvetica’s 50-year anniversary celebrations in 2007 were overwhelming and contagious. We saw the movie. Twice. We bought the shirts and the buttons. We dug out the homage books and re-read the hate articles. We mourned the fading non-color of an old black shirt proudly exclaiming that “HELVETICA IS NOT AN ADOBE FONT”. We took part in long conversations discussing the merits of the Swiss classic, that most sacred of typographic dreamboats, outlasting its builder and tenants to go on alone and saturate the world with the fundamental truth of its perfect logarithm. We swooned again over its subtleties (“Ah, that mermaid of an R!”). We rehashed decades-old debates about “Hakzidenz,” “improvement in mind” and “less is more.” We dutifully cursed every single one of Helvetica’s knockoffs. We breathed deeply and closed our eyes on perfect Shakti Gawain-style visualizations of David Carson hack'n'slashing Arial — using a Swiss Army knife, no less — with all the infernal post-brutality of his creative disturbance and disturbed creativity. We then sailed without hesitation into the absurdities of analyzing Helvetica’s role in globalization and upcoming world blandness (China beware! Helvetica will invade you as silently and transparently as a sheet of rice paper!). And at the end of a perfect celebratory day, we positively affirmed à la Shakti, and solemnly whispered the energy of our affirmation unto the universal mind: “We appreciate Helvetica for getting us this far. We are now ready for release and await the arrival of the next head snatcher.” The great hype of Swisspalooza '07 prompted a look at Max Miedinger, the designer of Neue Haas Grotesk (later renamed to Helvetica). Surprisingly, what little biographical information available about Miedinger indicates that he was a typography consultant and type sales rep for the Haas foundry until 1956, after which time he was a freelance graphic designer — rather than the full-time type designer most Helvetica enthusiasts presume him to have been. It was under that freelance capacity that he was commissioned to design the regular and bold weights of Neue Haas Grotesk typeface. His role in designing Helvetica was never really trumpeted until long after the typeface attained global popularity. And, again surprisingly, Miedinger designed two more typefaces that seem to have been lost to the dust of film type history. One is called Pro Arte (1954), a very condensed Playbill-like slab serif that is similar to many of its genre. The other, made in 1964, is much more interesting. Its original name was Horizontal. Here it is, lest it becomes a Haas-been, presented to you in digital form by Canada Type under the name of its original designer, Miedinger, the Helvetica King. The original film face was a simple set of bold, panoramically wide caps and figures that give off a first impression of being an ultra wide Gothic incarnation of Microgramma. Upon a second look, they are clearly more than that. This face is a quirky, very non-Akzidental take on the vernacular, mostly an exercise in geometric modularity, but also includes some unconventional solutions to typical problems (like thinning the midline strokes across the board to minimize clogging in three-storey forms). This digital version introduces four new weights, ranging from Thin to Medium, alongside the bold original. The Miedinger package comes in all popular font formats, and supports Western, Central and Eastern European languages, as well as Esperanto, Maltese, Turkish and Celtic/Welsh. A few counter-less alternates are included in the fonts.

Proud to introduce: The all hand-drawn Mila Script Pro Family Mila Script is a handmade brush script with round and soft letterforms, a low x-height and jumping baseline. Smart OpenType features care about all letterforms and choose between connected and non-connected styles. AutomaticSwashControl adjusts the swashy letters to the available white space. It’s installed within Mila’s main features OpenType Contextual-Alternates, Swashes and Titling-Alternates. Switch one on and let Mila do the rest. · Please read over the manual. It describes the family in detail. · Of course there’s a little more know about Mila Script Pro: 2600+ characters offer four different initial styles, capital swash and titling alternates, connected words, 17 different initial and terminal swashes and much more. All of course with full ISO latin 1 & 2 language support. · Mila Script Basic (900+ characters) offers all single features contained in OpenType Contextual-Alternates: subtle contextual swash alternates, positional forms, ligatures, connecting and non-connecting characters … · Mila Script Sans: Mila Script Sans is a hand-drawn/handwritten “all caps” in three different weights. Mila Script and Mila Script Sans go well together: combine them and equal the line weights by choosing Light, Regular or Bold. Always keep it way smaller than Mila Script. Mila Script Sans also works well as a standalone. It offers negative typesetting, bicolor typesetting by layering two styles and even alternates without counters. Please see the manual for instructions. · Mila Script Ornaments: Change the size and keep the line weight: activate Contextual Alternates, type a letter and add + to enlarge all swashes according to your likings. Mila Script Ornaments contains 69 different swashes and symbols, all of them available in seven different sizes, which makes a total of 483 characters. All ornaments are within easy reach and there’s no need to access certain symbols manually via your glyph palette. · Have fun! · View other fonts from Georg Herold-Wildfellner: Sofa Serif | Sofa Sans | Mila Script Pro | Pinto | Supernett | Mr Moustache | Aeronaut | Ivory | Weingut · Language Report for Mila Script / 195 languages supported: Abenaki, Afaan Oromo, Afar, Afrikaans, Albanian, Alsatian, Amis, Anuta, Aragonese, Aranese, Aromanian, Arrernte, Arvanitic, Asturian, Aymara, Bashkir, Basque, Bikol, Bislama, Bosnian, Breton, Cape Verdean, Catalan, Cebuano, Chamorro, Chavacano, Chickasaw, Cimbrian, Cofan, Corsican, Creek, Crimean Tatar, Croatian, Czech, Danish, Dawan, Delaware, Dholuo, Drehu, Dutch, English, Estonian, Faroese, Fijian, Filipino, Finnish, Folkspraak, French, Frisian, Friulian, Gagauz, Galician, Genoese, German, Gooniyandi, Greenlandic, Guadeloupean, Gwichin, Haitian Creole, Han, Hawaiian, Hiligaynon, Hopi, Hotcak, Hungarian, Icelandic, Ido, Ilocano, Indonesian, Interglossa, Interlingua, Irish, Istroromanian, Italian, Jamaican, Javanese, Jerriais, Kala Lagaw Ya, Kapampangan, Kaqchikel, Karakalpak, Karelian, Kashubian, Kikongo, Kinyarwanda, Kiribati, Kirundi, Klingon, Ladin, Latin, Latino Sine, Latvian, Lithuanian, Lojban, Lombard, Low Saxon, Luxembourgish, Makhuwa, Malay, Maltese, Manx, Maori, Marquesan, Meglenoromanian, Meriam Mir, Mohawk, Moldovan, Montagnais, Montenegrin, Murrinhpatha, Nagamese Creole, Ndebele, Neapolitan, Ngiyambaa, Niuean, Noongar, Norwegian, Novial, Occidental, Occitan, Oshiwambo, Ossetian, Palauan, Papiamento, Piedmontese, Polish, Portuguese, Potawatomi, Qeqchi, Quechua, Rarotongan, Romanian, Romansh, Rotokas, Sami Lule, Sami Southern, Samoan, Sango, Saramaccan, Sardinian, Scottish Gaelic, Serbian, Seri, Seychellois, Shawnee, Shona, Sicilian, Silesian, Slovak, Slovenian, Slovio, Somali, Sorbian Lower, Sorbian Upper, Sotho Northern, Sotho Southern, Spanish, Sranan, Sundanese, Swahili, Swazi, Swedish, Tagalog, Tahitian, Tetum, Tok Pisin, Tokelauan, Tongan, Tshiluba, Tsonga, Tswana, Tumbuka, Turkish, Turkmen, Tuvaluan, Tzotzil, Uzbek, Venetian, Vepsian, Volapuk, Voro, Wallisian, Walloon, Waraywaray, Warlpiri, Wayuu, Welsh, Wikmungkan, Wiradjuri, Xhosa, Yapese, Yindjibarndi, Zapotec, Zulu, Zuni

Times with a Human Face: In my article of the same name which appeared in the magazine Font, volume 2000 I described the long and trying story of an order for a typeface for the Czech periodical Lidové noviny (People’s Newspaper). My task was to design a modification of the existing Times. The work, however, finally resulted in the complete re-drawing of the typeface. The assignment, which was on the whole wisely formulated, was to design a typeface which would enable “a smooth flow of information in the reader’s eye”, therefore a typeface without any artistic ambitions, from which everything which obstructs legibility would be eliminated. A year later Lidové noviny had a different manager who in the spring of 2001 decided to resume the cooperation. The typeface itself definitely profited from this; I simplified everything which could be simplified, but it still was not “it”, because the other, and obviously more important, requirement of the investor held: “the typeface must look like Times”. And that is why the above-mentioned daily will continue to be printed by a system version of Times, negligently adjusted to local conditions, which is unfortunately a far cry from the original Times New Roman of Stanley Morison. When I was designing Lido, the cooperation with the head of production of Lidové noviny was of great use to me. Many tests were carried out directly on the newspaper rotary press during which numerous weak points of the earliest versions were revealed. The printing tests have proved that the basic design of this typeface is even more legible and economical than that of Times. The final appearance of Lido STF was, however, tuned up without regard to the original assignment – the merrier-looking italics and the more daring modelling of bold lower case letters have been retained. The typeface is suitable for all periodicals wishing to abandon inconspicuously the hideous system typefaces with their even more hideous accents and to change over to the contemporary level of graphic design. It is also most convenient for everyday work in text editors and office applications. It has a fairly large x-height of lower case letters, shortened serifs and simplified endings of rounded strokes. This is typical of the typefaces designed for use in small sizes. Our typeface, however, can sustain enlargement even to the size appropriate for a poster, an information table or a billboard, as it is not trite and at the same time is moderate in expression. Its three supplementary condensed designs correspond to approximately 80% compression and have been, of course, drawn quite separately. The intention to create condensed italics was abandoned; in the case of serif typefaces they always seem to be slightly strained. I named the typeface dutifully "Lido" (after the name of the newspaper) and included it in the retail catalog of my type foundry. In order to prevent being suspected of additionally turning a rejected work into cash, Lido STF in six designs is available free of charge. I should not like it if the issuing of this typeface were understood as an “act out of spite” aimed against the venerable Times. It is rather meant as a reminder that there really are now alternatives to all fonts in all price categories.

❧ Useful links: Luther’s Manuscripts at the UNESCO Memory of the World at Google Arts and Culture Martin Luther font on Kickstarter (with Film about the creation) Each letter of the Martin Luther font is strictly based on original samples found in Martin Luther’s 500 year old handwritten manuscripts. Letters that occur more often for example vowels have two or more different versions stored in the font. (➶ Figure 4) These alternative forms are exchanged automatically by the font as you type, and create a vivid look that comes close to actual handwriting. The font avoids that two identical letters are placed next to each other like, for example the two “o” in the word “look”. ➸ What Historic Sources is the Font based on? Two historic documents were used to base the font on. The notes Luther took before giving his speech in Worms in 1521 and a 6 page letter he wrote immediately after to Emperor Charles V., summarising his speech (➶ Figure 2). Both documents have been added to the UNESCO “Memory of the World” and can be seen at the Google Arts and Culture website. ➸ The Creation of a Handwriting Font The creation of a handwriting font is very different from the creation of a regular font. Harald Geisler has specialised in recreating handwriting in preceding projects with Albert Einstein’s, Sigmund Freud’s and his own handwriting. His experience working with Archives and Museums has gone into this project. First Geisler analyses the movement in the writing to understand how each letter is drawn. This involves partially learning how to write like a person. In this process not the outlines of the sample are reproduced but the original movement path of the handwriting (➶ Figure 3). In a second step width and contrast is added to reproduce Martin Luther’s characteristic impetus and the writing tools used at the time. (Link: Youtube Playlist showcasing the creation of individual letters) How about signs that can’t be found in archives? Some Glyphs can not be found in 500 year old manuscripts, for example the @-sign. Towards the end of the creation one collects a profund amount of details about how a writer moves on paper and addresses certain tasks moving the pen. Keeping this knowledge in mind an improvisation can be based on similar letter forms. For example the @ sign is based on of the movement of a lowercase a and parenthesis. ➸ Features of the Martin Luther font ❶ Extensive Documentation of the creation of the font, including high quality reproduction of the used manuscripts. ❷ Additional texts from Historian Dr. Henning Jürgens and Palaeographer (and Luther handwriting expert) Prof. Ulrich Bubenheimer ❸ Alternating Letters - in handwriting every word looks a bit different. To avoid that two identical letterforms are placed next to each other (for example in the word look) the font actively changes between different versions of letters as you type. ❹ Ligatures - characteristic writing forms when two letters are combined (for example “ct”) (➶ Figure 5) ❺ Terminal Letterforms - renders a special letterform when letter is at the end of a word. (➶ Figure 8) ❻ ‘’’Initial and Medial Letterforms''' - some letterforms are different when placed in the beginning or middle of a word, for example the lowercase s. ❼ Luther Rose - is a seal Luther used to authorise his correspondence. Today it is a widely recognized symbol for Luther. When you enter the numbers of Luthers year of birth and death 14831546 using the Martin Luther PRO font, it will render a stylised version of the Luther Rose. (➶ Figure 7) ❽ Historic letter-forms - letter-forms that are specific to medieval writing around 1500. For example the long-s or h with a loop at the bottom. (➶ Figure 6) ⚑ Multi language support - see the technical information tab for a full list of supported languages. (➶ Figure 11) ➸ The different Styles explained ❋ Martin Luther PRO - this includes all features listed above and is geared towards writing texts that are more readable today. It features alternating letters to create a natural handwriting look as well as two stylistic sets accessible through the OpenType menu. Historic forms are available through the glyph picker. ❋ Martin Luther Historic - this font creates a historically correct reproduction (i.e. with long-s) of Luther’s medieval latin handwriting. It features alternating letters to create a natural handwriting look as well as two stylistic sets accessible through the OpenType menu. ❋ Martin Luther Expert-1 - Dedicated access to the first set of letters only. ❋ Martin Luther Expert-2 - Dedicated access to the second set of letters only. ❈❈❈ Family Pack - recieve all fonts at a discounted price. ❈❈❈ ➸ Kickstarter The creation and development of the Martin Luther font was financed by 500 supporters on ➸Kickstarter.