Vesta™ was originally designed as an orientation and information system for the city of Rome, the birthplace of the roman alphabet. The forms are inspired by letterforms found on a frieze in the Vesta temple in Tivoli. Vesta has more contrast than the average sans serif but, like many of other designs of Gerard Unger, let in a lot of light - the letterforms are open, the counters generous. Relatively narrow and hence economical - without feeling too compressed - Vesta is an ideal solution for newspapers and magazines, and numerous other applications, including corporate identity and more. Big Vesta was intended as Vesta's display partner. However, it also performs very well at small sizes - its large x-height and short ascenders and descenders make it particularly economical, making it ideal when space is limited; for example on a mobile display. Vesta and Big Vesta are now available in seven weights - from Light to Black - and include everything necessary for setting extended texts well: italics, small caps, and a range of figures, including old style, lining, and tabular figures. All in addition, Vesta is available as a family of OpenType fonts with a very large Pro character set and supports most Central European and many Eastern European languages.

Rothorn™ is a modern, minimalist geometric sans with its own personality derived for subtle design details, such as cut diagonal corners, pointed t, very small contrast and closed aperture. The letterforms give the typeface a lot of charisma, keeping a very minimal, clear and well balanced look at the same time. Its powerful and sharp shapes together with the variety of weights from Hairline to Black make it a perfect choice for headlines and branding. Generous x-height, careful spacing and distribution of weights give it a color and legibility great for long paragraphs of text. Rothorn is a geometric member of a large type system including such families as Montreux Grotesk (Swiss-style grotesk), Lütschine (narrow headline family) and Conthey (narrow headline unicase family). The Rothorn family consists of 10 weights with corresponding italic styles, giving a total of 20 styles. Italic styles were hand drawn to get sharp and fine letter shapes. It includes a 2-axis variable font letting you adjust the weight and italic slant to your exact needs. The family has extended latin language support, as well as broad number of OpenType features, such as, case sensitive forms, ligatures, contextual alternates, lining, oldstyle, tabular and circled figures, slashed zero, fractions, superscript and subscript, ordinals, currencies and symbols.

In 1931, The Times of London commissioned a new text type design from Stanley Morison and the Monotype Corporation, after Morison had written an article criticizing The Times for being badly printed and typographically behind the times. The new design was supervised by Stanley Morison and drawn by Victor Lardent, an artist from the advertising department of The Times. Morison used an older typeface, Plantin, as the basis for his design, but made revisions for legibility and economy of space (always important concerns for newspapers). As the old type used by the newspaper had been called Times Old Roman," Morison's revision became "Times New Roman." The Times of London debuted the new typeface in October 1932, and after one year the design was released for commercial sale. The Times New Roman World Version is an extension of the original Times New Roman with several other scripts like with the Helvetica World fonts. It is part of the Windows Vista system. The following code pages are supported:1250 Latin 2: Eastern European 1251 Cyrillic 1253 Greek 1254 Turkish 1255 Hebrew 1256 Arabic Note: The Roman and Bold versions include the arabic scripts but they are not part in the corresponding italic versions. 1257 Windows Baltic 1258 Windows Vietnamese

While searching through microfilm of an old, 1932 newspaper, I stumbled on the word "Poultry" written with trapezoidal letters. I did not recall seeing lettering like this and it inspired me to design a typeface that could produce a similar result. Poultry Sign has two widths each with three weights giving the family six styles. It is monoline, monospaced, and all caps. The letters on the lower-case keys reverse the trapezoid of those on the upper-case keys. The designer's expectation is that the most common use for this typeface will alternate upper-case and lower-case keys, and to make this effect easy, included in the font is a contextual alternatives (calt) OpenType feature that automatically produces this result if your word processor supports this feature. To get text with all letters with big bottoms or all letters with with big tops, this feature must be turned off. The spacing of the letters is identical within each width so the styles can be layered to produce bi-colored or tri-colored letters. There is a second set of numbers that can be accessed with an OpenType stylistic alternative. Also accessible with OpenType stylistic alternatives are variations of letters T, N, L, Y, and V.

Agatized Informal is a rough-edged stencil typeface with chunky letterforms and tight spacing. Designed primarily for display use, it’s ideal for posters, logos, advertising, book cover designs or small chunks of text such as pull-out quotes. The design is something of an enigma, a curious mish-mash of genres – imagine splicing Uncle Buck and Deadpool into a horror movie – it’s big, bold and funny although has a dark side. But what really makes this typeface a joy to drive is its boot full of alternative characters and ligatures. There is a saying: Use sparingly. Not on this street! Make your Glyphs palette burn rubber. Set your OpenType to full throttle: crank up your style and get those liga-tyres screeching. Agatized is a souped-up old campervan spinning doughnuts on the beach. The design started life as a piece of lettering for a book design that didn’t progress past the sketch stage. I liked the rough, dense character shapes, so during some down time I started drawing more characters and the lure of a new typeface pulled me in from there. Although this is a single-weight typeface it has a younger sibling, Agatized Formal, a neater, more dapper brother, smoother round the chops and smartly dressed – certainly no less fun though.

Created for designs that require a handcrafted and handwritten look with a majestic touch. Artifex Regina is a blend of fantasy, wizardry, and charming delight. What's even better? IT'S VARIABLE! Designed to be a fun variable font, it allows Artifex Regina to be used as an animated typography adding a hint of magic through styles & transitions. Need a brighter inline? Need a softer shade? We got you! As an extra feature, you might want to try and play with its sliders and navigate throughout its 2 axes plus a swirly style handler to get a fully customized style! FEATURES: · Alternates: With an easy access at hand and through various stylistic sets that may contain many or a few alternates, leaving the choice to the designer for the right combination of sets and alternate characters. This includes a set of swirly ends available for static fonts as well as an axis for the variable font. · Contextual alternates: a few characters that provide some variety when used together. · Ligatures: Common used connectors with a playful twist. · Swashes: Accesible through OpenType Swashes feature there's a set of initial, final and middle swashes with passionate, elegant, and expressive strokes. Also, through stylistic sets, there's a set of monoline swashes for a cleaner look or limited spaces.

The Hybi5 font family can be described as a “crossover” between Antiqua, Grotesque and Brushscript with characteristics from all of this genres. My aim was to design friendly and versatile fonts, which can be used for headlines or slogans as well as for some longer texts. To make the fonts useful for as many languages as possible, I added a lot of exotic accents. All styles contain the whole “Adobe Latin 3 (CE)” character set plus a few letters from “Adobe Latin 4”. A lot of ligatures prettify the look of the fonts. Alternate uppercase letters in the script style might do the same. If you are a professional designer, you will surely appreciate the thousands of kerning pairs within each style, which will make your work easier. I recommend to set Kerning to “metric” and spacing to “zero” in your layout app. Back in 2015 I worked on the first sketches of “Hybi5” using Adobe Illustrator. “Fontself Maker”, an extension for Illustrator, was used to convert the drawings into font-files. This tool can only create “OTF” font files. For this reason there are no “TTF” versions. It’s not the first font I have ever made, but the first to be distributed commercially.

Axalp Grotesk™ is a post-Swiss-Style modernist sans serif type family characterized by the play between elegant rounded shapes and sharp angular details. It is minimal, legible, well balanced and charismatic. Its heavy weights deliver powerful yet friendly impact. Thin ones emanate elegance, fine lines and precision. The family has very versatile proportions and generous x-height allowing a successful use for user interfaces, all sorts of display and branding scenarios, as well as a paragraph text typeface. Contemporary minimalistic approach makes Axalp Grotesk an outstanding design tool for creating modern visual identities and user interfaces. A truly universal sans serif family where beautiful forms and proportion work together with careful spacing, kerning and hand-hinting. Axalp Grotesk is an attractive contemporary alternative to the classics of Swiss Design School such as Akzidenz-Grotesk, Univers and Helvetica. It is bright, crisp, modern and friendly in character, and features an alternative stylistic set for more minimalistic and neutral look, simplifying such characters as “Q”, “J”, “a” and “y”. The family has extended latin language support, as well as broad number of OpenType features, such as stylistic alternates, case sensitive forms, ligatures, contextual alternates, lining, oldstyle, tabular and circled figures, slashed zero, fractions, superscript and subscript, ordinals, currencies and symbols.

A nice, black display face - for a retro/western poster look. I have kept the quirky “t”, increased the dot above “i” and “j” slightly, improved the spacing/kerning and modified/added all the usual diacritics. A pretty easy reworking of a good quality font. Nick Curtis says: "An old favorite, Bernhard Antique Bold Condensed, cleaned up and fattened up. Warm, charming, personable … suitable for any occasion." ALL fonts from CheapProFonts have very extensive language support: They contain some unusual diacritic letters (some of which are contained in the Latin Extended-B Unicode block) supporting: Cornish, Filipino (Tagalog), Guarani, Luxembourgian, Malagasy, Romanian, Ulithian and Welsh. They also contain all glyphs in the Latin Extended-A Unicode block (which among others cover the Central European and Baltic areas) supporting: Afrikaans, Belarusian (Lacinka), Bosnian, Catalan, Chichewa, Croatian, Czech, Dutch, Esperanto, Greenlandic, Hungarian, Kashubian, Kurdish (Kurmanji), Latvian, Lithuanian, Maltese, Maori, Polish, Saami (Inari), Saami (North), Serbian (latin), Slovak(ian), Slovene, Sorbian (Lower), Sorbian (Upper), Turkish and Turkmen. And they of course contain all the usual “western” glyphs supporting: Albanian, Basque, Breton, Chamorro, Danish, Estonian, Faroese, Finnish, French, Frisian, Galican, German, Icelandic, Indonesian, Irish (Gaelic), Italian, Northern Sotho, Norwegian, Occitan, Portuguese, Rhaeto-Romance, Sami (Lule), Sami (South), Scots (Gaelic), Spanish, Swedish, Tswana, Walloon and Yapese.

Idiom is an extra-condensed, tightly spaced display face with congruent forms exuding a strong sense of rhythm and elevation. The basic stenciled geometric shapes are reminiscent of the decorative style found with P22 Albers and Futura Black. Careful consideration of each letter's construction, relative to all characters, lends Idiom a decided sense of cohesion and sophistication. The included non-traditional 'weights' (Medium and Bold) are completely blacked out, creating entirely new letterforms that exhibit a very stark, contemporary sense. Increasing the versatility of the Idiom family, a selection of OpenType features allow access to a set of contrasting linear punctuation forms, unconventional ligatures, case-sensitive punctuation and more. Features include: Basic Ligature set including 'f' ligatures (ae, oe, fi, fl, ff, fh, fj, ft, fa, ct, st, rt, ot, ta, sa, mi, si, vi, su, oc, oo, ru, ib) Alternate characters (M, W, T, ß, _, $, @, (), {}, [], /, \, |, -, –, —, +, -, ±, ≤, ≥, , «, », and more) Case forms (shifts various punctuation marks vertically to a position that works better with all-capital sequences, in this case the numerals or letters with ascenders) Slashed zero Full set of numerators/denominators and superscript/subscript Automatic fraction feature (supports any fraction combination) Extended language support (Latin-1 and Latin Extended-A) *Requires an application with OpenType and/or Unicode support.

Talking about the numerous types that today bear the name of Giambattista Bodoni are a kind of tribute as much to his reputation as a printer as to his ability as designer and engraver. In fact, all of them tent to be more in the way or style of Bodoni than simply copy of his letterforms. Like many other type designers, we’ve been seduced also to develop our own point of view of his work, nowadays enriched by some features of OpenType format that allows a variety of combinations: standard ligatures, discretional ligatures, stylistic alternates and old styles figures. Whereas the Bodoni serif in the capitals was of the same weight as the thin stroke but joined with a very slight fillet (Bracket) and the lowercase serif were like his French rivals, the Didots, featured straight- edged serifs that were unbracketed. The ascenders and descenders of this new Bodoni are shorter, giving in this way, more space for enlarge x high. Specially designed for editorial design and advertising, can be used in magazines, annual reports and all kind of fine print materials or web pages. The beauty of his letterforms can enrich headlines; this font can also be used as body text for its good legibility and accurate kerning.

'1812' type family is a revival and further development of the typeface '1812' by Lehmann Type Foundry (St. Petersburg). It was created for the centenary of the French invasion of Russia, known in Russia as the Patriotic War of 1812 along the lines of decorative engraved inscriptions and ornamented typefaces of that time, presumably by the artist Alexandre Benois. It was used mainly for the decoration of luxurious elegant publications. Later, in 1917, this typeface was used on the Russian Provisional Government banknotes. In the Soviet period of time '1812' appeared to be one of the few typefaces included in the first Soviet type standard OST 1337. It was produced for manual typesetting until the early 1990s. This typeface could be seen on Soviet letterheads, forms, posters and even air tickets. The digital version development was launched in 2010. The original version was supplemented with lowercase letters and alternative symbols, the extended Latin and Cyrillic alphabets were fully supported. The font was evolved into a family of 14 decorative styles which can refine any design giving it a festive and elegant but at the same time strict and nostalgic look. Despite its decorative nature, '1812' is perfectly readable in small emphasized text blocks due to its classic shape and careful spacing.

Pocketknife is a simple grid-based titling font on it’s surface, but it has a surprisingly prolific set of features under the surface. The most notable of these features is an abundant set of ligatures that give Pocketknife it’s unique look. There are very few kerning pairs contained within Pocketwatch, and these ligatures fill in most gaps that could be created by letters with more empty space, such as L and T, and also give a more playful look to an otherwise sharp-edged typeface. Pocketknife also contains with 2 full sets of alternate characters, one pairing with the uppercase set and one pairing with the lowercase—available as OpenType stylistic alternates or individually in the Glyphs panel. Pocketknife Regular is designed to be used on it’s own, while the Inline and Base fonts are designed to be used as a simple layered combination. The Base font is nearly identical to Regular, but contains a few specially adjusted characters that better accommodate the Inline style. Pocketknife Outline is a combination of the Inline/Base styles, to be used individually. Pocketknife is sharp, but playful. Simple, but sophisticated. Sporty, technical, and aggressive, yet elegant and fun. Pocketknife, while simple at first glance, is a deceivingly versatile typeface.

Introducing the innovative and original Josep Patau’s new recipe, salsa and wild-type master. 1. In a font, combine a bit of slightly outdated British slab types from the late Victorian period. If you find Vincent Figgins’s variety, do not discard. You'll find plenty to choose from in his specimens, some of then with unexpected vitality an enviably condition, despite it’s age. As aging wine, they had improve their quality with time. Cut Didones into thin slices and add. 2. In a blender, whisk the strength of these Slab serif with highly contrasted strokes from Bodoni or Didot’s neoclassical types. Adjust the mix to get a sweeter or spicier taste, but do not forget to emphasize the contrast to avoid the dressing off. 3. On the page, set the wide variety of weights as your menu demands. If you want to feed fill the stomach of the hungriest holders, use Bridone Titling as main course. If you are serving a traditional menu, starter, main and dessert, then simmer a combination of weights and sizes according to your space. It will not disappoint, much less your guests . 4. Spread thoroughly the page, serve and enjoy . If you like natural, switch to Bridona, your pages will thank you.

Created as a logo typeface in 2004 by Francesco Canovaro, Duepuntozero is one of Zetafonts classic typefaces. A monolinear sans serif typeface with rounded corners and condensed proportions, strictly based on modular geometric design, it was at first designed in five weights to be used as a condensed companion typeface to the rounded display family Arista. In 2019 the family was completely redesigned by the Zetafonts Team, expanding the original character set to include cyrillic and greek glyphs and adding four extra weights and italics to the original weight range. This restored and revamped version, named Duepuntozero Pro, also includes full Open Type features for positional figures, fractions and Small Caps. With his rounded, minimal aesthetic, Duepuntozero embodies the desire for simplicity and playfulness of contemporary mobile applications, making it a perfect choice for gaming and app interface design. Its compact design allow for maximum space saving on mobile screens when used as a text typeface, while the strictly geometric design and the extreme range of weights (including thin and black) make it excel in display, logo and editorial use. A complementary set of free icons in the same range of weights of the font is provided to help designers build consistent branding through pictograms in infographics, interfaces and editorial products.

Evoque is a humanist serif type family designed for both text and display purposes. Its appearance is crisp and modern while echoing a classical Garamond heritage. The inspiration for Evoque came after reminiscing over Apple’s advertising of the eighties and nineties that utilised incredibly tightly-spaced headlines set in Apple Garamond. I wanted to create a typeface that evoked nostalgia of those times and that distinctive typographic style. A number of swash alternates and discretionary ligatures enhance Evoque, giving you the opportunity to add more flair and personality to your title and branding designs. Simply activate Stylistic Sets to start adding these flourishes to your typography. Other useful features include Small Caps at the click of a button, and Old Style Figures are an option to the default proportional figure style. There are 36 fonts altogether, with 6 weights in roman and italic from Thin to Heavy weights across Condensed, Narrow, and Regular widths. Evoque has an extensive character set (900+ glyphs) that covers every Latin European language. Please also take a look at Evoque Text which is specifically designed for the publishing sector. Key features: 6 weights in both roman and italic 3 widths – Regular, Narrow, Condensed 80 Alternates 26 Ligatures Small Caps Full European character set (Latin only) 900+ glyphs per font.

For these fonts I have reworked the spacing a bit, and completely redesigned the "N" as they were calligraphically very wrong. Kevin King says: "Petrock is based on letterforms found in a small city Church in Exeter - from a display case about bell ringing. A lovely simple labeling hand, I think I've done it justice... Petrock Light is a lighter form of Petrock - makes both of them more usable." ALL fonts from CheapProFonts have very extensive language support: They contain some unusual diacritic letters (some of which are contained in the Latin Extended-B Unicode block) supporting: Cornish, Filipino (Tagalog), Guarani, Luxembourgian, Malagasy, Romanian, Ulithian and Welsh. They also contain all glyphs in the Latin Extended-A Unicode block (which among others cover the Central European and Baltic areas) supporting: Afrikaans, Belarusian (Lacinka), Bosnian, Catalan, Chichewa, Croatian, Czech, Dutch, Esperanto, Greenlandic, Hungarian, Kashubian, Kurdish (Kurmanji), Latvian, Lithuanian, Maltese, Maori, Polish, Saami (Inari), Saami (North), Serbian (latin), Slovak(ian), Slovene, Sorbian (Lower), Sorbian (Upper), Turkish and Turkmen. And they of course contain all the usual "western" glyphs supporting: Albanian, Basque, Breton, Chamorro, Danish, Estonian, Faroese, Finnish, French, Frisian, Galican, German, Icelandic, Indonesian, Irish (Gaelic), Italian, Northern Sotho, Norwegian, Occitan, Portuguese, Rhaeto-Romance, Sami (Lule), Sami (South), Scots (Gaelic), Spanish, Swedish, Tswana, Walloon and Yapese.

You are on the page of the old display version of the TT Supermolot Condensed font. In 2019, we released an entirely new, completely redesigned, and significantly expanded version of the typeface called TT Supermolot Neue. In addition to 54 styles, TT Supermolot Neue has stylistic alternates, ligatures, old-style figures and many other useful OpenType features. Before you buy the old display version of the font, we suggest that you pay attention to the new superfamily TT Supermolot Neue and study it in more detail. - TT Supermolot Condensed is the narrow version of the TT Supermolot font family. Thanks to its open forms, TT Supermolot Condensed fits perfectly into any contemporary technological design and navigation systems. We've already seen this font family in the sports theme (as the main font for hockey teams branding), we've seen TT Supermolot as the main font inside the gameplay of a popular 3D-shooter. Information transfer in the high-tech areas is the ideal environment for this font family, also TT Supermolot Condensed fits well into army, space, and innovation themes. We've tried to create a maximum number of convenient weights (Thin, Light, Regular, Bold, Black) for you to be able to use this family anywhere, from mobile apps and web pages to big state fairs branding.

Who haven't heard the phrase that ‘any past time was better’?. Although I sometimes find this phrase a little too pessimistic (because I try to think that the best is yet to come), it may be true regarding my passion, typography. I'm too young (29) unfortunately, and this means I did not have the pleasure of being contemporary with maybe the man who has influenced my work the most (1). The man that showed that letters are more than just letters to be read. Herb Lubalin (1918-1981), also called sometimes as ‘the rule basher’ (2), smashed the taboos and sacred rules of type design and gave it personality. He rejected the functionalist philosophy of europeans in favor of an eclectic and exuberant style. To him, letters were not merely vessels of form, they were objects of meaning. (3). Nowadays, when looking at his portfolio, who dares to deny that the term ‘typography’ and ‘beauty’ may go hand-in-hand without any problem? Ed Benguiat, one of Herb’s partners, still likes making jokes with the phrase “screw legibility, type should be beautiful” and what I understand of this is not to forget the rules, but to know and break them carefully. In an era of pure eclecticism, we, the lovers of flourishes and swashes, can't do nothing but admire all the legacy that Lubalin, this wonderful type-guru, left. My font Lubaline read as “the line of Lubalin” is my humble tribute to him. Those who know his work, may see the influences easily like in his ‘Beards’ (1976) and ‘The Sound of Music’ (1965) posters; the art-deco forms in many of his amazing logos and practically in all his creations where letters seem to be alive just like you and me. I really hope that the future finds me still learning more and more about type-design and letterforms, and like him, always willing to make innovations in my field: Because letters are not just letters to be read. NOTES (1) These are some of my fonts in which some of Lubalin’s influences can be seen (in order of creation): Reina, Aire, Erotica, String, Beatle, Heroe, Selfie, Model, Seventies, and many others that are still in progress. (2) (3) Steven Heller. Herb Lubalin: Rule Basher. U&lc (1998) http://www.printmag.com/imprint/my-favorite-lubalin/

Are you looking for a modern, athletic sports font? Popular typeface Bamen is appropriate for contemporary designs, including sports, vehicle commercials, and headlines. This dynamic typeface provides your title’s speed and power with its cool cuts and wide strokes. This typeface was made with speed in mind because it was created primarily for use in the fast-paced world of sports. It has a fantastic overall vibe that exudes speed, strength, and power while still maintaining its distinctive beauty. What’s Included : - All glyphs Iso Latin 1 - Alternate, Ligature - Simple installations - We highly recommend using a program that supports OpenType features and Glyphs panels like many Adobe apps and Corel Draw, so you can see and access all Glyph variations. - PUA Encoded Characters – Fully accessible without additional design software. - Fonts include Multilingual support

Daddy’s Hand is based on the actual handwriting of my dad. He always prided himself on his fine penmanship, and to see him write was kind of like watching a ballroom dance--his pen would smoothly and elegantly waltz across the paper as he wrote, gliding effortlessly. I know if he were alive today he would be quite honored that his handwriting is now a font. This font can be used for all sorts of elegant occasions or advertising, and has ligatures & alternate letters. Digitized by John Bomparte.

Fini. Done. You've just discovered an infinitely useful font that polishes things with youthful and stylish vigor. Fini provides playfulness with double letter ligatures with a twist of friendly sophistication. Fini Things, also designed by illustrator and font designer, Amy Dietrich, is a decorative collection of 26 loopy, spotty repeating border designs and kid oriented icons (like a pea coat, owl hat, hoodie, rubber duckie etc, plus a coffee cup - for mom and dad). Fini Things coordinates with Fini font, and in fact, works very nicely with Merci, and other Atlantic Fonts.

Big Jim Roberts was my dad. A dedicated family man who taught us about faith, values and love is missed by our family. Jim just about did it all. He was a military man, a police officer, a power company engineer and a photographer. This typeface (which is comprised of a bold lower-case alphabet) has a 70s retro feel. Jim might have like it. The net profits from my font sales help defer medical expenses for my siblings, who both suffer with Cystic Fibrosis and diabetes. Thank you.

STF Eclectic Medley is the budget-concious answer to your dingbat blues! This "best of" collection from the Eclectic One, Two and Three fonts is the ultimate grab-bag dingbat resource. Every slot in the font is filled (over 200 characters!), and includes the form-making glyphs from Eclectic Three. The Eclectic family is legendary, with a cult-like following among the inititated. You'll find yourself using Eclectic Medley almost daily to add spice to your otherwise san-serif typographic existence. This font is essentially a soap opera of typographic image elements, created for projects when I couldn't find the "thingbat" I needed. Almost more of a collection of illustrations, there are many characters which connect to form patterns, and of course it's like a "small neutral European country" army knife for the creative community. Available in Mac and PC formats. License it today!

Hansplatz Grotesk is a sans serif type family of nine weight. Influenced by Akzidens Grotesk, Hansplatz typeface bring a new approach to this utilitarian style of grotesk. With more square proportions rather than geometric style, Hansplatz grotesk aimed to ease typesetting job when arranging a words or paragraph easily. A wide range of weight gives flexibility to every design project, hansplatz fit nicely to grid-system because of proportions. Furthermore Hansplatz Grotesk supplied with smart Opentype scripting to assist typesetter and designer very easily to Hansplatz feature. Hansplatz Grotesk truly a utilitarian, workhorse, neutral, and of course faceless. But, it makes the work done quickly. For display use, Hansplatz Grotesk Black to Semi-Bold is recommended, for paragraph heavy design, use regular and light weight. To spice up, adding Hairline or extra-light weight will make a design execution looks great and catchy but not intimidating.