The Pricedown font, crafted by the talented Ray Larabie, is a striking and dynamically styled typeface that immediately grabs attention. It is famously associated with its resemblance to the logo of the popular video game series, "Grand Theft Auto" (GTA), which has contributed significantly to its recognition and adoption in various design contexts beyond the gaming world. The font exudes a sense of boldness and rebellion, aligning perfectly with the themes of freedom and adventure often explored in the GTA series.
Pricedown is characterized by its heavy, block-like letters that draw inspiration from the Price is Right game show logotype, a source that gives the font its name and a nostalgic touch of the 1970s game show aesthetics. Its letters feature sharp, geometric cuts and angles, with a distinct wedge-shaped, downward stroke that gives Pricedown its unique appearance and dynamism. This detail adds a sense of movement and energy to the text, making it an excellent choice for headlines, posters, merchandise, and any medium that requires a strong visual impact.
Over the years, Ray Larabie's Pricedown has been expanded to include multiple weights and variations, allowing for a versatile application across different design needs. Its ability to convey a message with an edge, coupled with its retro vibe, has made it a go-to font for designers looking to inject personality and a sense of adventure into their projects. Whether used in gaming contexts, as part of logo designs, or in promotional materials, Pricedown remains a memorable and impactful font that continues to inspire creativity.
Character map
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grand theft auto, or GTA, the popular computer game

For those of you looking for an improved version with more/better accents etc: Ray Larabie has allowed me to rework his fonts and offer them with a (very generous) commercial license.

So if you need a professional quality Unicode OpenType or TrueType version of this font with a multilingual and expanded character set - you will find it here:

(Ray Larabie receives royalties from all sales)


Unknown license
278 glyphs, 26 kerning pairs
© 1998 Ray Larabie. This font is freeware. Read attached text file for details. Info & updates visit Donations gratefully accepted at Also visit my commercial type foundry at This font was updated in 2001 & 2004.. RayLarabie: Pricedown: 1998. Pricedown. Version 3.200 2004. Pricedown is a trademark of Ray Larabie.. Ray Larabie. Larabie Fonts is able to offer unique free fonts through the generous support of visitors to the site. Making fonts is my full-time job and every donation, in any amount, enables me to continue running the site and creating new fonts. If you would like to support Larabie Fonts visit for details..
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