A book in the library of University of Wisconsin caught David Berlow’s attention. It was set in a clear text face - a predecessor of Bookman, cast by the Western Type Foundry who called it Custer. Upon noting how well the typeface worked in 6 and 7 points, he developed it into a member of the Reading Edge series specifically designed for small text on screen. Custer RE was a broad and approachable typeface drawn large on the body with a tall x-height to maximize its size when set very small.