FF Real is a convincing re-interpretation of the German grotesque style from between 1998 and 1908, but with much more warmth and improved legibility as well as a hint towards the warmer American grotesques. Later on, not just slanted styles, but a “proper” italic version was added inspired by the way Roman and Italic are distinguished in traditional serif faces. NEW: a specially created set of obliques were added in 2018 to give designers more design flexibility, for those looking for a less calligraphic look. In 2020 the family was extended with matching condensed weights. FF Real was originally conceived by Erik Spiekermann as one text weight and one headline weight to be used as the only faces in his biography ‘Hello I am Erik’, edited by Johannes Erler, published in 2014. While Spiekermann drew the alphabets, he passed on the font data to Ralph du Carrois and Anja Meiners who cleaned it up and completed it. In the meantime, FF Real has been extended to a family of two styles and 65 weights each. The design of FF Real is rooted in early static grotesques from the turn of the century. Several German type foundries – among them the Berlin-based foundries Theinhardt and H. Berthold AG – released such designs between 1898 and 1908. The semi-bold weight of a poster-size typeface that was lighter than most of the according semi-bolds in metal type at the time, gave the impetus to FF Real’s regular weight. In the words of Spiekermann, the historical example is “the real, non-fake version, as it were, the royal sans serif face“, thus giving his new typeface the name “Real” (which is also in keeping with his four-letter names, i.e. FF Meta, FF Unit). FF Real is a convincing re-interpretation of the German grotesque style, but with much more warmth and improved legibility. With a hint towards the warmer American grotesques, Spiekermann added those typical Anglo-American features such as a three-story ‘g’ and an ‘8’ with a more defined loop. To better distinguish characters in small text sizes, FF Real Text comes in old style figures, ‘f’ and ‘t’ are wider, the capital ‘I’ is equipped with serifs, as is the lowercase ‘l’. What’s more, i-dots and all punctuation are round.

FF Real is a convincing re-interpretation of the German grotesque style from between 1998 and 1908, but with much more warmth and improved legibility as well as a hint towards the warmer American grotesques. Later on, not just slanted styles, but a “proper” italic version was added inspired by the way Roman and Italic are distinguished in traditional serif faces. NEW: a specially created set of obliques were added in 2018 to give designers more design flexibility, for those looking for a less calligraphic look. In 2020 the family was extended with matching condensed weights. FF Real was originally conceived by Erik Spiekermann as one text weight and one headline weight to be used as the only faces in his biography ‘Hello I am Erik’, edited by Johannes Erler, published in 2014. While Spiekermann drew the alphabets, he passed on the font data to Ralph du Carrois and Anja Meiners who cleaned it up and completed it. In the meantime, FF Real has been extended to a family of two styles and 65 weights each. The design of FF Real is rooted in early static grotesques from the turn of the century. Several German type foundries – among them the Berlin-based foundries Theinhardt and H. Berthold AG – released such designs between 1898 and 1908. The semi-bold weight of a poster-size typeface that was lighter than most of the according semi-bolds in metal type at the time, gave the impetus to FF Real’s regular weight. In the words of Spiekermann, the historical example is “the real, non-fake version, as it were, the royal sans serif face“, thus giving his new typeface the name “Real” (which is also in keeping with his four-letter names, i.e. FF Meta, FF Unit). FF Real is a convincing re-interpretation of the German grotesque style, but with much more warmth and improved legibility. With a hint towards the warmer American grotesques, Spiekermann added those typical Anglo-American features such as a three-story ‘g’ and an ‘8’ with a more defined loop. To better distinguish characters in small text sizes, FF Real Text comes in old style figures, ‘f’ and ‘t’ are wider, the capital ‘I’ is equipped with serifs, as is the lowercase ‘l’. What’s more, i-dots and all punctuation are round.

Introducing Salma Pro, a modern and sleek sans-serif font that boasts a new design and a strong character. As the successor of the previous version (Salma Alfasans), Salma Pro is an extended version that offers an abundance of features, good legibility, and a wide range of styles, making it perfect for any project. Crafted with great passion and conscientiousness, Salma Pro's unique design is a work of art. You will see beautiful details in every letter, making it perfect for branding, logos, and other design projects. Whether you're using it for headlines or body text, Salma Pro's good legibility ensures that it looks great at any size. Why you need Salma Pro in your font collection: Versatility: With 1400+ glyphs and three different widths to choose from, Salma Pro offers a wide range of styles and features, making it the perfect choice for any project. Reliability: This font is designed specifically for professional designers and offers superior functionality and quality. You can trust Salma Pro to deliver consistent and high-quality results. Unique Design: Salma Pro has a unique and authentic design that will make your work stand out. It's perfect for branding, logos, and other design projects. Good legibility: The font is designed to be highly legible, both at large and small sizes, making it a great choice for both headlines and body text. Language support: Salma Pro supports Latin Extended, Cyrillic, and Greek languages, making it a great choice for projects with a global audience. Multipurpose: It can be used for various purposes such as branding project, logo or logotype, promotion, e-pub, website, mobile app, and many more. Time-saving: With its abundance of features and styles, Salma Pro will save you time and make your job easier. Compatibility: Salma Pro is very compatible when used as a logo and branding projects. Because it has beautiful and authentic details. Passion and conscientiousness: Salma Pro is created with great passion and conscientiousness, giving you the best design result. In conclusion, Salma Pro is a must-have font for professional designers. Its versatility, reliability, unique design, and wide range of features make it an essential tool for any designer. Don't wait any longer, get your hands on Salma Pro now and elevate your design work. Upgrade your font collection today and experience the versatility and power of Salma Pro. Features: Small capitals Tabular and proportional lining figures Tabular and proportional oldstyle figures Scientific inferior and superior characters Numerator, denominator, and fraction characters Circled and squared numbers Standard and discretionary ligatures Arrows, triangles, squares, and circles symbols 16 stylistic sets Contextual alternates Slashed zero And many more advanced typography features. Language Support: Salma Pro supports Latin Extended (including Vietnamese), Cyrillic, and Greek. Suggested Uses: Salma Pro is ideal for branding projects, logos and logotypes, promotions, e-books, websites, mobile applications, and more. This versatile font can be used in a wide range of projects to elevate your designs and make your work stand out. ------ Alifinart Studio alifinart@gmail.com alifinart.com Instagram | Behance