Many typefaces are distinctive or attractive at the expense of legibility and versatility. Not so the Optima® family. Simultaneously standing out and fitting in, there are few projects or imaging environments outside of its range. Although Optima is almost always grouped with sans serif typefaces, it should be considered a serifless roman. True to its Roman heritage, Optima has wide, full-bodied characters – especially in the capitals. Only the E, F and L deviate with narrow forms. Consistent with other Zapf designs, the cap S in Optima appears slightly top-heavy with a slight tilt to the right. The M is splayed, and the N, like a serif design, has light vertical strokes. The lowercase a and g in Optima are high-legibility two-storied designs. Optima can be set within a wide choice of line spacing values – from very tight to very open. In fact, there are few limits to the amount of white space that can be added between lines of text. Optima also benefits from a wide range of letter spacing capability. It can be set quite tight, or even slightly open – especially the capitals. If there are any guidelines, Optima should be set more open than tight. It’s not that readability is affected that much when Optima is set on the snug side; it’s just that the unhurried elegance and light gray typographic color created by the face are disrupted when letters are set too tight. Optima is also about as gregarious as a typeface can be. It mixes well with virtually any serif design and a surprisingly large number of sans serif faces. The Optima family is available in six weights, from roman to extra black, each with an italic counterpart. In addition, the family is available as a suite of OpenType® Pro fonts, providing for the automatic insertion of small caps, ligatures and alternate characters, in addition to offering an extended character set supporting most Central European and many Eastern European languages. When you’re ready to find its perfect pairing, browse these fantastic matches: Monotype Century Old Style™, Dante®, Frutiger® Serif, Joanna® Nova, Malabar™ and Soho®.

In March 2011, the Society of Typographic Aficionados began organizing a collaborative project that would unite the typographic and design communities. The goal of Font Aid V: Made for Japan was to raise funds to expedite relief efforts after the devastating earthquake and tsunami in Japan. Nearly 300 contributors from 45 countries sent in over 500 glyphs in a single week. Behind the scenes, volunteers Neil Summerour, Silas Dilworth, Delve Withrington, and Grant Hutchinson were up to their elbows in Adobe Illustrator and Fontlab assembling the typeface. The sheer number of submissions coupled with the complexity of some of the designs caused unforeseen delays in completing the typeface. The team not only managed the immense influx of submissions, it also had several technical hurdles and multiple content reviews to mitigate before the final font could be produced. Several months after the project was initiated, Font Aid V: Made for Japan was finally ready for distribution. With the help of Sogo Japan, all proceeds from sales of this typeface will be delivered directly to organizations in Japan, such as Second Hand and AMDA International (Association of Medical Doctors of Asia). Sogo Japan strives to help circumvent regular international charity channels and the inefficiencies associated with them. Thanks to everyone who participated and helped us spread the word about the Font Aid V: Made for Japan project. In particular, we would like to acknowledge the following individuals and groups for their participation and involvement: Jonathan Abbott, Rui Abreu, Frank Adebiaye, Tim Ahrens, Anonymous, Eero Antturi, Leonardo Aranda, Hector Carrillo Aspano, Danielle Atnip, Alejandro Cabrera Avila, Christophe Badani, Joanne Gyo Young Bae, Ben Balvanz, Cynthia Bataille, Priyanka Batra, Donald Beekman, Hannes Beer, David Berlow, Kevin Beronilla, Fabian Bertschinger, Nicole Bittner, Bart Blubaugh, Dathan Boardman, Andrew Boardman, Joel Vilas Boas, Konstantin Boldovskiy, Scott Boms, Michael Browers, Vickie Burns, Matt Burvill, Daniele Capo, Seymour Caprice, Mauro Caramella, Matevž Čas, Eli Castellanos, Sarah Castillo, Tom Censani, Pinar Ceyhan, Ivette Chacon, Hin-Ching Chan, Sarah Charalambides, Karen Charatan, Sinde Cheung, Todd Childers, Justin Chodzko, Felipe Coca, Antonio Coelho, Jefferson Cortinove, Alan Lima Coutinho, Nick Cox, Nick Curtis, Girish Dalvi, Christopher DeCaro, Thomas C Dempsey, Matt Desmond, Chank Diesel, Anum Durvesh, Suzie Eland, Engy Elboreini, Craig Eliason, Emi Eliason, James Elliott, Grace Engels, Exljbris, Hillary Fayle, Carol Fillip, Jeff Fisher, Scott Fisk, John Foley, Stuart Ford, Mathias Forslund, Brock French, Anina Frischknecht, Eric Frisino, Chiyo Fujimori, Kaela Gallo, Ayesha Garrett, Harald Geisler, Alfonso Gómez-Arzola, Adriana Esteve González, Richard Gregory, James Grieshaber, Grupoingenio, Kemie Guaida, Carlos Fabián Camargo Guerrero, Rachel Han, Erin Harris, Stefan Hattenbach, Magnus Hearn, Marissa Heiken, Georg Herold-Wildfellner, Jamie Homer, Ed Hoskin, Dav[id Hubner], Jonathan Hughes, Rian Hughes, Grant Hutchinson, Xerxes Irani, Masayuki Izumi, Jan Janeček, Hyun Kyung Jang, Julien Janiszewski, Dušan Jelesijevic, Cal Jepps, Meghan Jossick, Evamaria Judkins, July Twenty Fourth, Erica Jung, William K, Claes Källarsson, Kapitza, Asutosh Kar, Arno Kathollnig, Sami Kaunisvirta, Hajime Kawakami, Scott Kaye, Richard Kegler, Anna Keroullé, Bizhan Khodabandeh, Lara Assouad Khoury, Ilona Kincses, Becky King, Sean King, Megan Kirby, Max Kisman, Keith Kitz, Romy Klessen, Akira Kobayashi, Kokin, Kozyndan & Silas Dilworth, Atushi Kunimune, Andreas Kuschner, John Langdon, Ray Larabie, Jess Latham, Kelly D Lawrence, Matic Leban, Chien-Hao Lee, Bryan Levay, Enrico Limcaco, Andreas Lindholm, Andrew Loschiavo, Chris Lozos, Ian Lynam, John Lyttle, Gustavo Machado, Jonathan Mak, Ricardo Marcin, Jeannie Mecorney, Steve Mehallo, Cristina Melo, Martin Mendelsberg, The Midnight Umbrella Studio, Goro Mihok, Ojasvi Mohanty, Ahmed Mohtadi, Alixe Monteil, Veronica Monterosso, Dani Montesinos, Masanobu Moriyama, Misa Moriyama, Pedro Moura, John Moy Jr, Marc Marius Mueller, Shoko Mugikura, Joachim Müller-Lancé, Diane Myers, John Nahmias, Yoshihisa Nakai, Hiroshi Nakayama, Reiko Nara, Nathoo, Titus Nemeth, Nathanael Ng, Ngoc Ngo, Antoninus Niemiec, James Ockelford, Kunihiko Okano, Naotatsu Okuda, Toshi Omagari, Onikeiji, Ozlem Ozkal, Jason Pagura, Hrant Papazian, Brian Jongseong Park, John Passafiume, Patrick Griffin, Alejandro Paul, Vian Peanu, Dylan Pech, Rebecca Penmore, Peter Brugger, Jean François Porchez, Carolyn Porter, Andrew Pothecary, James Puckett, Rachel Hernández Pumarejo, James Random, Liam Roberts, Tom Rogers, David Jonathan Ross, Sumio Sakai, Sana, Stuart Sandler, Rafael Saraiva, Riccardo Sartori, Ai Sasaki, Yee Wen Sat, Agnes Schlenke, Giovanna Scolaro, Roland Scriver, Alessandro Segalini, Shawn Semmes, Jane Sheppard, Josh Sherwood, Paulo Silva, Mark Simonson, Luis Siquot, Greg Smith, Owen Song, James L. Stirling, Nina Stössinger, Tanya Turipamwe Stroh, Kevin Strzelczyk, Neil Summerour, Superfried, Shiho Takahashi, Shuji Takahashi, Yusuke Takeda, Naoyuki Takeshita, Bruno Tenan, Chung-Deh Tien, Tom, Ryoichi Tsunekawa, Alex Tye, Matthew Tyndall, TypoVar, Virginia Valdez, Beatriz Valerio, Tom Varisco, Brayden Varr, Catarina Vaz, Andy Veale, Yvette Claudia Velez, Marie-Anne Verougstraete, Abbie Vickress, Ray Villarreal, Pat Vining, Courtney Waite, Hoyle Wang, Viola Wang, Jim Ward, Grace Watling, Terrance Weinzierl, Robert Weiss, Stuart Weston, Kevin Wijaya, Dave Williams, Beau Williamson, Delve Withrington, Katherine Wood, Neil Woodyatt, Jesvin Yeo, Yokokaku, Kazuhi Yoshikawa, YouWorkForThem, Matt Yow, Charlton Yu, Yuriko, Ron Za, Jayson Zaleski, Víctor Zúñiga

Right now! FS Emeric reconciles a pair of seemingly opposing approaches: the systematic but chilly functionalism of early modernist typography, trapped in time, and a warmer, more emotional, more optimistic spirit. What Fontsmith created was something that marries precision with expression, geometry with movement, functionality with humanity. FS Emeric has a sharp, kinetic edge that cuts across design disciplines – graphic, fashion, product, automotive. It’s about what’s happening right now. Contemporary, optimistic, distinctive – a classic working sans serif. Appetite Discussions with some of Fontsmith’s design studio clients had revealed an appetite for a new kind of typeface that could express mid-century modernist principles in a fresh, contemporary voice. As he crafted the letterforms that would form FS Emeric, Phil Garnham was guided by two central ideas. First, there was Jan Tschichold’s contention that a good letter is “one that expresses itself, speaking with the utmost distinctiveness and clarity”. Second was a belief that a font can be personally expressive without compromising its functionality. These provided the fuel that drove the project to its conclusion. Posters To mark the launch of FS Emeric, Fontsmith asked 11 eminent design studios from around the world – the likes of Pentagram, Studio Dumbar, Bibliotheque, Non-Format and Build – to create a limited edition A1 poster. Each poster celebrated a different weight of FS Emeric, and just 50 of each were screen-printed by Dan Mather onto 175gsm Colorplan stock. “We gave away a randomly selected poster every time two or more weights of the FS Emeric were purchased,” says Phil Garnham. “They’ve now become somewhat of a collector’s item in their own right.” Superfamily In the spirit of Univers, the original font superfamily, FS Emeric now comprises 22 Roman and italic typefaces overall, making it one of the most versatile and functional modern fonts across all kinds of media, as well as one of the most distinctive.