Yume is a fun loving font with a cruel streak that can sometimes turn laughter into daggers. This wicked personality can lead to some aggressive turns of phrase, but when it’s not being mean, Yume can use its strength and sense of humour to do a lot of good. Either way, Yume is sure to have a big impact on your audience, shocking them into paying attention through crisp, sharp lines and chunky, bold characters.

The American Sign Museum in Cincinnati houses an amazing collection of vintage signage from all kinds of sources and covering many eras of retail advertising. Someone visiting the museum posted online an image of one particular piece of glass with hand lettering saying “gold leaf” in a bold Art Deco stencil style. Etched Stencil JNL was inspired by that image and is available in both regular and oblique versions.