Dexy is an interesting font that seems reminiscent of car model brandings.

A Swiss Sanserif designed for FotoStar with traditionally straight elements deliberately curved.

Temet Nosce - Serif font family - Multilingual - 6 Styles Temet Nosce Serif font family help you develop your creative projects with its 6 styles and multilingual supports. It was inspired by the famous saying from ancient Greek mythology. The characters that make up its structure were influenced by the carved letters in the old stone inscriptions. According to ancient Greek and Roman authors, there were three maxims prominently inscribed upon the Temple of Apollo at Delphi: "know thyself", "nothing too much" and "give a pledge and trouble is at hand". Their exact location is uncertain; they are variously stated to have been on the wall of the pronaos (forecourt), on a column, on a doorpost, on the temple front, or on the propylaea (gateway). The date of their inscription is also unknown, but they were present at least as early as the 5th century BC. Although the temple was destroyed and rebuilt several times over the years, the maxims appear to have persisted into the Roman era (1st century AD), at which time, according to Pliny the Elder, they were written in letters of gold. This font comes with uppercase, lowercase, punctuation, symbols and numbers, ligatures and multilingual supports. Ideal for books and magazines, editorials, headlines, websites, logos, branding, advertising and more. This font family can meet your needs in all creative projects, modern and classic. With this font you can create your unique designs. Have a good time.

ITC Werkstatt is a result of the combined talents of Alphabet Soup's Paul Crome and Satwinder Sehmi, along with Ilene Strizver and Colin Brignall. It is inspired by the work of Rudolph Koch, the renowned German calligrapher, punchcutter, and type designer of the first third of this century, without being based directly on any of Koch's typefaces. Werkstatt has obvious affinities with the heavy, woodcut look of Koch's popular Neuland, but also with display faces like Wallau and even the light, delicate Koch Antiqua. Brignall began by drawing formal letters with a 55mm cap height, which Sehmi reinterpreted using a pen with a broad-edge nib. “Not an easy process,” says Brignall, “since one of the features of Koch's style is that while it was calligraphic in spirit, most of the time his counter shapes did not bear any resemblance to the external shapes, as they would in normal calligraphy. This meant that Sehmi could not complete a whole character in one go, but had to create the outside and inside shapes separately and then ink in the center of the letters.” The process was repeated, only without entirely filling in the outlines, for the Engraved version. Crome handled the scanning and digitization, maintaining the hand-made feel while creating usable digital outlines. “The collaboration of artisans with particular skills,” says Brignall, “in a modern-day, computer-aided studio environment, seems very much in step with the 'workshop' ethos that Rudolph Koch encouraged and promoted so much.”

Yes, finally. This one took the most time and the most restarting. Years went into imagining what Lust Text should look like and how it should structurally behave in order to truly improve upon a setting that includes any of the Lust typefaces. I approached it as much from the side of the type designer, as I did a potential user. The flow, the warmth, the personality needed to be there, but all of the excess had to be removed responsibly. In the process, and in need of inspiration, I looked backward to historical artifacts and precedent. In each early Lust Text approach, the solution was lackluster and/or vanilla and not actually a ‘Lust’ typeface. The exercise was not in vain though. By exploring past examples, I found my footing drawing for media now and how it might be used later—all the while, producing seamless, elegant curves and restrained indulgence (that sounds almost silly to say, but I like it). The Lust Collection is the culmination of 5 years of exploration and development, and I am very excited to share it with everyone. When the original Lust was first conceived in 2010 and released a year and half later, I had planned for a Script and a Sans to accompany it. The Script was released about a year later, but I paused the Sans. The primary reason was the amount of feedback and requests I was receiving for alternate versions, expansions, and ‘hey, have you considered making?’ and so on. I listen to my customers and what they are needing… and besides, I was stalling with the Sans. Like Optima and other earlier high-contrast sans, they are difficult to deliver responsibly without suffering from ill-conceived excess or timidity. The new Lust Collection aggregates all of that past customer feedback and distills it into 6 separate families, each adhering to the original Lust precept of exercises in indulgence and each based in large part on the original 2010 exemplars produced for Lust. I just hate that it took so long to deliver, but better right, than rushed, I imagine.

The Octa fonts are primarily intended for heading, display and decorative use. A close relative to Alert, Octa is angular by its structure but soft-outlined typeface with modern industrial strength expression. The Octa group fonts consist of five families - Octa, Octa Stencil, Octa Mono, Octa UniMono and Octa Tile: Octa and Octa Stencil - each family carry two weights of complete characters. Kerning pairs feature is included in both fonts. Octa Mono - two weights font of upper and lower case monospaced characters. Octa UniMono - two weights font of unicase (caps) monospaced characters. Octa Tile - single weight of capital letters, numbers and ornamental dingbats placed on tile squares with white and black backgrounds.

Saniyah Font is Beautyful Sans Serif and modern font combined with a sweet touch and beautifully curved each letter. using a touch of soft curves so that it is pleasing to the eye. Saniyah Font is great for: Wedding invitations, fashion magazines, logos, signatures, and suitable for watermark photography.

Trompies Font is Beautyful handwritten and modern font combined with a sweet touch and beautifully curved each letter. using a touch of soft curves so that it is pleasing to the eye. Trompies Font is great for: Wedding invitations, fashion magazines, logos, signatures, and suitable for watermark photography.

This gentle script, designed by writing master Georg Salden, is full of grace and vitality. The richness of ideas appear particularly in the curved capital characters. Lower case letters have curved elements primarily at the ascender and descender parts. Daphne Script contains numerous alternate characters and other OpenType features.

Millate Font is Beautyful handwritten and modern font combined with a sweet touch and beautifully curved each letter. using a touch of soft curves so that it is pleasing to the eye. Millate Font Spirit is great for: Wedding invitations, fashion magazines, logos, signatures, and suitable for watermark photography.

Roundkey Is the font sans serif family for branding and text. Comes with two basic characters, namely "sharp" and "soft", each character consists of 6 weight with matching oblique. A total of 24 fonts with basic condensed shapes and unique curves. the soft version has a different degree of softness. medium and bold have wider curves because they are suitable for displays, while thin to regular have smaller curves for easier reading. With these sharp and soft version make it can be applied more widely

Introduced by Timurtype Studio! Gloomie Saturday is a Bubbly Handwritten Font this font captures the charm of handcrafted elegance with our cheerful handwritten font collection – where every word dances with personality. Enhance your designs and captivate your audience with custom lettering art. Let your words sparkle with the magic of authenticity. Explore our cheerful fonts and make your message stand out! Gloomie Saturday Font also supports multilingualism. Enhance your designs with our original fonts, feel free to comment or provide feedback, Enjoy the fonts 😊 Thank You

Basic Commercial is a font based on historical designs from the hot metal typeface era. It first appeared around 1900, and was created by type designers whose names have not been recorded but whose skills cannot be overlooked. This typeface's design has been popular among groups and movements as diverse as the Bauhaus, Dadaism, and the masters of Swiss/International-Style typography. It influenced for a variety of later grotesque fonts, such as Helvetica and Univers. Basic Commercial was distributed for many years in the United States under the name Standard Series. The typeface worked its way into many aspects of daily life and culture; for instance, it became the face chosen for use in the New York City subway system's signage. The Basic Commercial's font family members have a clear and objective design. Their forms exhibit almost nothing unusual, but remain both lively and legible nonetheless. Perhaps for this reason, Basic Commercial's design has been popular with graphic designers for decades. To read more about the history of typefaces like Basic Commercial, visit our font feature, The Sans Serif Typefaces. In addition several weights of this typefamily are available as soft rounded versions."

“Chalkís” or “Chalkida” was the capital of the Euboea island in old Greece. The name derived from the Greek and it means copper - bronze. Colonist from this area founded several important cities in the Magna Graecia, such as Cumae (coastal area of Southern Italy), where our alphabet come from. At the beginning, first scribes draw the signs in mono-line, but later on, the influence of materials, tools and the skill of calligraphers, developed the refinement of the lettering. “Calcis” is a family of sans serif fonts, characterized by its austere, functional and clear style, emerged from straight lines and primary shapes; but enriched by the contribution of countless anonymous calligraphers who have polished and embellished their forms over the years. “Calcis” is presented in five weights and italic style. It has good legibility in small sizes, elegance and strong visual impact in headlines as well. Each font of the family contain 377 glyphs with accurate kerning pairs careful controlled, and advanced typographical support with OpenType features such as: old style numerals, ligatures, discretional ligatures and case-sensitive forms. It also contain diacritics for Central European languages.

Juline has the character like a straight-based robot, mixed with curved letters.

Each style is a collection of 174 illustrative game symbol, printer cut designs.

Each style is a collection of 174 illustrative sports symbol, printer cut designs.

Gerry Powell’s revival of the condensed and elongated Fat Face, cut for ATF.

Kungfu Brush is a captivating game-themed display font designed in uppercase, infusing the essence of martial arts and the artistry of brush strokes. It features a distinct brush-style accent that brings a sense of handcrafted artistry to each letter. Inspired by the fluid movements of martial arts, the font captures the energy and elegance of brush strokes. This unique feature adds a touch of creativity and authenticity, making this font stand out from conventional display fonts. Designed with fairly low contrast, Kungfu Brush prioritizes a balanced and harmonious visual experience. The subtle differences in stroke width across the letters create a smooth and comfortable reading experience. With its uppercase design, Kungfu Brush exudes power and strength. Each letter commands attention and showcases the boldness of martial arts. The font's uppercase style adds a sense of authority and captures the spirit of determination found in the martial arts realm. You can also enjoy the available features here. Features: Multilingual Supports PUA Encoded Numerals and Punctuations Kungfu Brush fits in headlines, logos, posters, titles, branding materials, print media, editorial layouts, website headers, and any projects that aim to capture the essence of combat, adventure, and discipline. Find out more ways to use this font by taking a look at the font preview. Thanks for purchasing our fonts. Hopefully, you have a great time using our font. Feel free to contact us anytime for further information or when you have trouble with the font. Thanks a lot and happy designing.

Devil Inside is a spine-chilling display font that will send shivers down your spine. Designed in a large, bold font, this typeface demands attention and exudes an aura of darkness. Each letter is meticulously crafted with a square shape, high contrast, and haunting brush details, adding an eerie and sinister touch to the font. The large size of the letters enhances the font's ominous presence, making it impossible to ignore. The square shape of each letter adds a sense of rigidity and sharpness, while the high contrast brings an element of drama and intensity. These design choices contribute to the font's unsettling and sinister look, immersing the viewer into a world of darkness and fear. The brush details in Devil Inside give the font an organic and handcrafted appearance, as if it were inscribed with ancient symbols by a malevolent force. These haunting details add a sense of craftsmanship and enigma, creating an atmosphere of mystery and foreboding. For the best legibility you can use this font in the bigger text sizes. Enjoy the available features here. Features: Alternates Multilingual Supports PUA Encoded Numerals and Punctuations Devil Inside fits in headlines, logos, movie posters, flyers, invitations, branding materials, print media, editorial layouts, headers, and any horror-themed project. Find out more ways to use this font by taking a look at the font preview. Thanks for purchasing our fonts. Hopefully, you have a great time using our font. Feel free to contact us anytime for further information or when you have trouble with the font. Thanks a lot and happy designing.

t can be complicated to create unique, attractive designs for your latest projects especially when you are left with an abundance of boring fonts because ordinary fonts make your designs less prominent, unattractive, and unprofessional. Therefore, we would like to introduce you to Hello the Dog. Hello the Dog is a display font with cute, charming characters inspired by a dog theme. All of its letters and characters are created in a cute way that portrays a dog’s characteristics, such as long ears, big eyes, and a cute nose. It has various sizes and variations ranging from uppercases for title displays and lower cases for softer text displays. Hello the Dog font, of which available features and a clipart bonus you can enjoy, will live up and charm your designs in order to attract the audience with the theme you have. In fact, it will also help you build up your brand identity to be unique and memorable, particularly brands related to dogs or pets. Features: Alternates Multilingual Supports PUA Encoded Numerals and Punctuations Hello the Dog fits best for various design projects, such as brandings, headings, magazine covers, quotes, printed products, merchandise, social media, etc. Find out more ways to use this font by taking a look at the font preview. Thanks for purchasing our fonts. Hopefully, you have a great time using our font. Feel free to contact us anytime for further information or when you have trouble with the font. Thanks a lot and happy designing.

Rotis¿ is a comprehensive family group with Sans Serif, Semi Sans, Serif, and Semi Serif styles, for a total of 17 weights including italics. The four families have similar weights, heights and proportions; though the Sans is primarily monotone, the Semi Sans has swelling strokes, the Semi Serif has just a few serifs, and the Serif has serifs and strokes with mostly vertical axes. Designed by Otl Aicher for Agfa in 1989, Rotis has become something of a European zeitgeist. This highly rationalized yet intriguing type is seen everywhere, from book text to billboards. The blending of sans with serif was almost revolutionary when Aicher first started working on the idea. Traditionalists felt that discarding serifs from some forms and giving unusual curves and edges to others might be something new, but not something better. But Rotis was based on those principles, and has proven itself not only highly legible, but also remarkably successful on a wide scale. Rotis is easily identifiable in all its styles by the cap C and lowercase c and e: note the hooked tops, serifless bottoms, and underslung body curves. Aicher is a long-time teacher of design and has many years of practical experience as a graphic designer. He named Rotis after the small village in southern German where he lives. Rotis¿ is suitable for just about any use: book text, documentation, business reports, business correspondence, magazines, newspapers, posters, advertisements, multimedia, and corporate design.Today Rotis ia also available with pan european caracter set.

Go Pixel is an exciting game-themed display font designed in uppercase, capturing the essence of retro pixel art. The consistent proportions of this font create a harmonious and balanced visual experience. Each uppercase letter is crafted with precision, ensuring uniformity and maintaining the overall aesthetic appeal. This design choice guarantees that every character fits seamlessly together, resulting in a cohesive and visually pleasing typographic composition. The uneven borders of Go Pixel add a touch of vintage charm and quirkiness to the font. Each letter is outlined with varying thickness, mimicking the imperfections found in retro pixel art. This unique feature gives the font a distinct personality and captures the nostalgia of classic video games. With low contrast, it embraces a softer and more subtle approach to readability. The slight variation in stroke width allows for a smooth and comfortable reading experience. While the low contrast may be unconventional, it enhances the overall retro feel of the font, immersing your audience in the world of classic gaming. Enjoy the available features here. Features: Multilingual Supports PUA Encoded Numerals and Punctuations Go Pixel fits in headlines, logos, posters, titles, branding materials, print media, editorial layouts, website headers, and any projects that aim to evoke a sense of fun and nostalgia. Find out more ways to use this font by taking a look at the font preview. Thanks for purchasing our fonts. Hopefully, you have a great time using our font. Feel free to contact us anytime for further information or when you have trouble with the font. Thanks a lot and happy designing.

Blured Stroke is a beautiful script font. Every letter in this font looks like it was created with a skillfully swung brush. The subtle and soft brush strokes are clearly visible at every angle and bend, giving the entire font an artistic and expressive feel. The ends of each letter tend to be rounded, giving it a soft and elegant touch. This font is designed with detail and a perfect balance between thick and thin strokes. The thicker lines bring out strength and firmness, while thinner lines add softness and elegance to this font. The perfect combination of these differences creates an eye-catching visual harmony and expresses a unique writing style. The colors used in this font can vary, but to maintain a soft impression, bright colors would be the right choice. The letters remain legible and understandable because they have clear outlines. Enjoy the various features available in this font. Features: Ligatures Multilingual Supports PUA Encoded Numerals and Punctuations Blured Stroke fits best for any design projects that want to convey tenderness, friendliness and creativity. This font can be used in the invitations, greeting cards, brand logos, promotional materials, and many other design projects that require a warm artistic touch and are full of personality. Find out more ways to use this font by taking a look at the font preview. Thanks for purchasing our fonts. Hopefully, you have a great time using our font. Feel free to contact us anytime for further information or when you have trouble with the font. Thanks a lot and happy designing.

Fightever is an expressive script font that embodies the boldness and energy of a brushstroke. With its interconnected letters and dynamic design, this typeface brings a sense of movement and liveliness to your projects. The defining feature of Fightever lies in its connected brush style, where each letter flows seamlessly into the next. This interconnectedness creates a sense of continuity and fluidity, resembling the strokes of a brush gliding effortlessly across the canvas. The result is a script font that feels organic and natural, with each letter forming a harmonious composition. Fightever captures the essence of artistic expression. The font exudes a sense of raw energy and passion, as if every letter is infused with the brushstroke's vibrant movement. This dynamic style adds a touch of personality and uniqueness to your designs. Enjoy the various features available in this font. Features: Alternates Multilingual Supports PUA Encoded Numerals and Punctuations Fightever perfect for logos, branding materials, invitations, or any design project that calls for a touch of handcrafted charm. This font will also work on designs related to art, fashion, hand-lettering, or any project that requires a personal touch, this font will bring an authentic and expressive feel. Find out more ways to use this font by taking a look at the font preview. Thanks for purchasing our fonts. Hopefully, you have a great time using our font. Feel free to contact us anytime for further information or when you have trouble with the font. Thanks a lot and happy designing.

Rotis¿ is a comprehensive family group with Sans Serif, Semi Sans, Serif, and Semi Serif styles, for a total of 17 weights including italics. The four families have similar weights, heights and proportions; though the Sans is primarily monotone, the Semi Sans has swelling strokes, the Semi Serif has just a few serifs, and the Serif has serifs and strokes with mostly vertical axes. Designed by Otl Aicher for Agfa in 1989, Rotis has become something of a European zeitgeist. This highly rationalized yet intriguing type is seen everywhere, from book text to billboards. The blending of sans with serif was almost revolutionary when Aicher first started working on the idea. Traditionalists felt that discarding serifs from some forms and giving unusual curves and edges to others might be something new, but not something better. But Rotis was based on those principles, and has proven itself not only highly legible, but also remarkably successful on a wide scale. Rotis is easily identifiable in all its styles by the cap C and lowercase c and e: note the hooked tops, serifless bottoms, and underslung body curves. Aicher is a long-time teacher of design and has many years of practical experience as a graphic designer. He named Rotis after the small village in southern German where he lives. Rotis¿ is suitable for just about any use: book text, documentation, business reports, business correspondence, magazines, newspapers, posters, advertisements, multimedia, and corporate design.Today Rotis ia also available with pan european caracter set.

Rotis¿ is a comprehensive family group with Sans Serif, Semi Sans, Serif, and Semi Serif styles, for a total of 17 weights including italics. The four families have similar weights, heights and proportions; though the Sans is primarily monotone, the Semi Sans has swelling strokes, the Semi Serif has just a few serifs, and the Serif has serifs and strokes with mostly vertical axes. Designed by Otl Aicher for Agfa in 1989, Rotis has become something of a European zeitgeist. This highly rationalized yet intriguing type is seen everywhere, from book text to billboards. The blending of sans with serif was almost revolutionary when Aicher first started working on the idea. Traditionalists felt that discarding serifs from some forms and giving unusual curves and edges to others might be something new, but not something better. But Rotis was based on those principles, and has proven itself not only highly legible, but also remarkably successful on a wide scale. Rotis is easily identifiable in all its styles by the cap C and lowercase c and e: note the hooked tops, serifless bottoms, and underslung body curves. Aicher is a long-time teacher of design and has many years of practical experience as a graphic designer. He named Rotis after the small village in southern German where he lives. Rotis¿ is suitable for just about any use: book text, documentation, business reports, business correspondence, magazines, newspapers, posters, advertisements, multimedia, and corporate design. Today Rotis ia also available with paneuropean caracter set.

Jack History is a unique, amazing font inspired by creative, experimental handwritings of which letters are always connected to each other to create surprising, dynamic flows, and adopt unconventional proportions and variations. Some of the letters may actually seem bigger or smaller than the others in free moving and curvy lines to express bravery and freedom nuances of the font. Differences in proportions and letter style changes of the font have become the design’s integral parts. Despite the absence of strict rules, creativity and courage to combine the connected letters in a unique way is all that matters because this script font offers extraordinary attractiveness and uniqueness in all designs. Furthermore, the connected letter flows in various proportions reflect some explorations and innovations in the handwritings. You may then apply this font for big text sizes for a legibility reason and enjoy the available features here. Features: Alternates Ligatures Multilingual Supports PUA Encoded Numerals and Punctuations Jack History fits best for any design projects requiring artistic, elegant displays such as wedding invitations, greeting cards, merchandise designs, and more. For such artistic and elegant displays, this script font is also applicable for logo designs, posters, and packaging. Find out more ways to use this font by taking a look at the font preview. Thanks for purchasing our fonts. Hopefully, you have a great time using our font. Feel free to contact us anytime for further information or when you have trouble with the font. Thanks a lot and happy designing.

Hello Freeday is a striking display font that combines a bold and clean font weight with playful swinging endings. With its uniform letter proportions and unique character details, this typeface effortlessly balances sophistication and a touch of whimsy. The bold and clean font weight of this font commands attention and adds a sense of strength and impact to your designs. Each letter is meticulously designed with precise geometric forms, resulting in a polished and professional appearance. The consistent proportions of the letters contribute to the font's overall coherence, ensuring a harmonious and balanced visual experience. What sets this display apart is the charming swinging endings found in select letters. These decorative details add a hint of playfulness and movement to the font, injecting a touch of personality and delight into your designs. The swinging endings give the letters a sense of rhythm and flow, making Hello Freeday an excellent choice for projects that require a dynamic and captivating visual presence. The font's bold and clean aesthetic ensures legibility and readability, even at smaller sizes. Enjoy the available features here. Features: Stylistic Sets Ligatures Multilingual Supports PUA Encoded Numerals and Punctuations Hello Freeday fits in headlines, logos, attention-grabbing titles, product packaging, greeting cards, branding materials, editorial layouts and website headers. Find out more ways to use this font by taking a look at the font preview. Thanks for purchasing our fonts. Hopefully, you have a great time using our font. Feel free to contact us anytime for further information or when you have trouble with the font. Thanks a lot and happy designing.

Halloween lends itself to graphic images: witches, ghosts, bats, jack-o'lanterns and haunted houses. When we think of a haunted house, we generally think of a large, abandoned, derelict Victorian wood-frame house. The style is usually Second Empire or Queen Anne. There tends to be a lot of decoration. There is usually a porch or two with decorative spindle work. There is probably a tower, either square with a mansard roof such as one might see in Paris or round with a conical roof borrowed from a Loire Valley chateau. These houses were generally built in the United States between 1860 and 1900, products of the exuberance of a time before income tax. It took at least three servants to maintain such a house and was very expensive. Few can afford them today. That is why so many were converted to professional offices, multi-family dwellings or simply abandoned. HAUNTED HOUSE is our typographical contribution to Halloween. Based on our font PETRARKA ML, it features decorative capitol letters that utilize the silhouette of a Second Empire style house complete with a dead tree and a full moon. The font includes 8 ornaments suitable for flyers and party invitations. Revision 2.000 eliminates dual encoding, harmonizes metrics, adds new glyphs, and adds open type features. The zip package includes two versions of the font at no extra charge. There is an OTF version which is in Open PS (Post Script Type 1) format and a TTF version which is in Open TT (True Type)format. Use whichever works best for your applications.

You may want your designs to look sharp, professional, and interesting without exaggerations, but how would you do it amid the abundance of font options available to choose? Rainbow Night is a perfect answer to your design needs. Rainbow Night is an elegant, prominent display serif font to attract everyone who sees it. A serif font is a font with hooks and tiny scratches attached to the letters’ edges. The huge serif size adjacent to each other in such a font makes the letters look heavier. Moreover, this font is deliberately created in thick lines and strong contrasts as the characters of a display font to produce strong visual displays. Generally, such a display serif font can show elegant, classy nuances to assign a strong identity to the brand, to stand the desired messages out, and to get the messages easily recognized by readers. You can apply this font for various text sizes due to its great legibility. In addition, you can make use of the available features here as well. Features: Stylistic Sets Ligatures Multilingual Supports PUA Encoded Numerals and Punctuations Rainbow Night fits best for various design projects, such as brandings, posters, banners, headings, magazine covers, quotes, printed products, merchandise, social media, etc. Find out more ways to use this font by taking a look at the font preview. Thanks for purchasing our fonts. Hopefully, you have a great time using our font. Feel free to contact us anytime for further information or when you have trouble with the font. Thanks a lot and happy designing.

Rotis¿ is a comprehensive family group with Sans Serif, Semi Sans, Serif, and Semi Serif styles, for a total of 17 weights including italics. The four families have similar weights, heights and proportions; though the Sans is primarily monotone, the Semi Sans has swelling strokes, the Semi Serif has just a few serifs, and the Serif has serifs and strokes with mostly vertical axes. Designed by Otl Aicher for Agfa in 1989, Rotis has become something of a European zeitgeist. This highly rationalized yet intriguing type is seen everywhere, from book text to billboards. The blending of sans with serif was almost revolutionary when Aicher first started working on the idea. Traditionalists felt that discarding serifs from some forms and giving unusual curves and edges to others might be something new, but not something better. But Rotis was based on those principles, and has proven itself not only highly legible, but also remarkably successful on a wide scale. Rotis is easily identifiable in all its styles by the cap C and lowercase c and e: note the hooked tops, serifless bottoms, and underslung body curves. Aicher is a long-time teacher of design and has many years of practical experience as a graphic designer. He named Rotis after the small village in southern German where he lives. Rotis¿ is suitable for just about any use: book text, documentation, business reports, business correspondence, magazines, newspapers, posters, advertisements, multimedia, and corporate design. Today Rotis ia also available with paneuropean caracter set.