Cesium by Hoefler & Co., $51.99 
An inline adaptation of a distinctive slab serif, Cesium is an unusually responsive display face that maintains its high energy across a range of different moods. The Cesium typeface was designed by Jonathan Hoefler in 2020. An energetic inline adaptation of Hoefler’s broad-shouldered Vitesse Black typeface (2000), Cesium is named for the fifty-fifth member of the periodic table of the elements, a volatile liquid metal that presents as a scintillating quicksilver. From the desk of the designer, Jonathan Hoefler: I always felt that our Vitesse typeface, an unusual species of slab serif, would take well to an inline. Vitesse is based not on the circle or the ellipse, but on a less familiar shape that has no common name, a variation on the ‘stadium’ that has two opposing flat edges, and two gently rounded sides. In place of sharp corners, Vitesse uses a continuously flowing stroke to manage the transition between upright and diagonal lines, most apparent on letters like M and N. A year of making this gesture with my wrist, both when drawing letterforms and miming their intentions during design critiques, left me thinking about a reduced version of the typeface, in which letters would be defined not by inside and outside contours, but by a single, fluid raceway. Like most straightforward ideas, this one proved challenging to execute, but its puzzles were immensely satisfying to solve. Adding an inline to a typeface is the quickest way to reveal its secrets. All the furtive adjustments in weight and size that a type designer makes — relieving congestion by thinning the center arm of a bold E, or lightening the intersecting strokes of a W — are instantly exposed with the addition of a centerline. Adapting an existing alphabet to accommodate this inline called for renovating every single character (down to the capital I, the period, and even the space), in some cases making small adjustments to reallocate weight, at other times redesigning whole parts of the character set. The longer we worked on the typeface, the more we discovered opportunities to turn these constraints into advantages, solving stubbornly complex characters like € and § by redefining how an inline should behave, and using these new patterns to reshape the rest of the alphabet. The New Typeface The outcome is a typeface we’re calling Cesium. It shares many of Vitesse’s qualities, its heartbeat an energetic thrum of motorsports and industry, and it will doubtless be welcome in both hardware stores and Hollywood. But we’ve been surprised by Cesium’s more reflective moods, its ability to be alert and softspoken at the same time. Much in the way that vibrant colors can animate a typeface, we’ve found that Cesium’s sensitivity to spacing most effectively changes its voice. Tighter leading and tracking turns up the heat, heightening Cesium’s sporty, high-tech associations, but with the addition of letterspacing it achieves an almost literary repose. This range of voices recommends Cesium not only to logos, book covers, and title sequences, but to projects that regularly must adjust their volume, such as identities, packaging, and editorial design. Read more about how to use Cesium. About the Name Cesium is a chemical element, one of only five metals that’s liquid at room temperature. Resembling quicksilver, cesium is typically stored in a glass ampule, where the tension between a sturdy outer vessel and its volatile contents is scintillating. The Cesium typeface hopes to capture this quality, its bright and insistent inline restrained by a strong and sinuous container. Cesium is one of only three H&Co typefaces whose name comes from the periodic table, a distinction it shares with Mercury and Tungsten. At a time when I considered a more sci-fi name for the typeface, I learned that these three elements have an unusual connection: they’re used together in the propulsion system of nasa’s Deep Space 1, the first interplanetary spacecraft powered by an ion drive. I found the association compelling, and adopted the name at once, with the hope that designers might employ the typeface in the same spirit of discovery, optimism, and invention. —JH Featured in: Best Fonts for Logos

It is a cute font that imaged a circle that was popular among young Japanese girls in the 1970s and 1980s, plus elements of the current round character as well. The momentum of the circle fads of the 70s and 80s back then seemed to have been great, and it seems that there were schools that prohibited the use of the round letters as students were all writing, too. In addition, a circular letter contest was held, and it seems that the work selected from many entries was released as a phototype. I tried to round up to the limit while incorporating the elements of that circle and the elements of the round letters that the current Japanese girls would write. It corresponds to Hiragana · Katakana · Alphabet · Numerals · Symbols · Kanji(chinese characters). You can also write vertically. You can use it easily, because it contains JIS first · second level, and IBM extended Kanji(about 6700chinese characters). I think that it is an eye-catching design although it lacks a little on readability, so it is also recommended to use it point-wise. The name "Hachimaru" is a thing that touched "80" in the 1980s. The 80s is one of my favorite times. I think that the power to young girls 'Kawaii' such as circle letters, fancy goods and idols was a very strong era. I hope I can express even a little "Kawaii" culture of that unique and unique 80's Japan. <「はちまるポップ」紹介文> 1970年〜80年代に、日本の若い女の子の間で流行した丸文字をイメージし、現在の丸文字の要素もプラスしたかわいいフォントです。 70〜80年代当時の丸文字の流行の勢いは凄かったらしく、学生さんもみな書いていたそうで、丸文字の使用を禁止する学校もあったそうです。 また、丸文字のコンテストが行われ、多数の応募から選ばれた作品が写植書体としてリリースされたこともあるそうです。 その丸文字の要素と、現在の日本の女の子が書くような丸文字の要素も取り込みながら、極限まで丸っこくしてみました。 ひらがな・カタカナ・アルファベット・数字・記号類・漢字に対応しており、縦書きもできます。 漢字はJIS第一水準・第二水準・IBM拡張漢字に対応(約6700文字)しているので、使い勝手も良いかと思います。 可読性には少々欠けますが目を引くデザインだと思うので、ポイント的に使うのもオススメです。 名称の「はちまる」は80年代の「80」をもじったものです。 80年代は私の好きな時代の1つです。丸文字をはじめ、ファンシーグッズやアイドルなど、若い女の子の「かわいい」へのパワーがとても強い時代だったんだなぁと思います。 その個性的で独特な80年代日本の「かわいい」カルチャーを少しでも表現できてればいいなぁと思います。 <スタイルカテゴリー> 手書き風、丸ゴシック
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