The typeface Fry was developed in 2008 specially for the Sky-Fish company (fish and seafood dealer). Type is designed for small texts, it has friendly and fairytale historic flavor. Fry takes openness and dynamism of humanistic sans serif, simple and softness of lubok's letters (primitive style) and fluidity of shallow marine fry. Despite of funny style, Fry works well even in the 5 point size. In large sizes Fry demonstrates its originality, vivacity and softness, in the small characteristics become less visible, and Fry's readability becomes more important. So this makes the typeface suitable for many tasks of typography. The typeface includes extended set of Latin, old style and lining figures, historical alternates and special local features. The combination of lubok's aesthetics and funny dynamic forms make a nature of Fry. Fry was exhibited at the Svjato Kyrylyci (Kharkov, Ukraine) festival in 2008. It was awarded for excellence in type and graphic design at Modern Cyrillic 2009 competition. Fry was selected among 50 typefaces for the Call for type exhibition in the Gutenberg museum (2013).