Varidox, a variable typeface design, allows users to connect with specific design combinations with slightly varied differences in style. These variations in design enable the user to reach a wider scope of audiences. As the name suggests, Varidox is a paradox of sorts--that is, a combination of two disparate forms with two major driving influences. In the case of type design, the conflict lies in the age-old conundrum of artistic expression versus marketplace demand. Should the focus center primarily on functionality for the customer or err on the side of advancing creativity? If both are required, where does the proper balance lie? Viewed as an art, type design selections are often guided by the pulse of the industry, usually emphasizing unique and contemporary shapes. Critics are often leading indicators of where the marketplace will move. Currently, many design mavens have an eye favoring reverse stress. However, these forms have largely failed to penetrate the marketplace, another major driving factor influencing the font world. Clients now (as well as presumably for the foreseeable future) demand the more conservative forms of monoline sans serifs. Typeface designers are left with a predicament. Variable typefaces hand a great deal of creative control to the consumers of type. The demands of type design critics, personal influences of the typeface designer and the demands of the marketplace can all now be inserted into a single font and adjusted to best suit the end user. Varidox tries to blend the extremes of critical feature demands and the bleeding edge of fashionable type with perceptive usability on a scalable spectrum. The consumer of the typeface can choose a number between one and one-thousand. Using a more conservative style would mean staying between zero and five hundred, while gradually moving higher toward one thousand at the high end of the spectrum would produce increasingly contemporary results. Essentially, variable fonts offer the ability to satisfy the needs of the many versus the needs of the few along an axis with a thousand articulations, stabilizing this delicate balance with a single number that represents a specific form between the two masters, a form specifically targeted towards the end user. Practically, a user in some cases may wish to use more conservative slab form of Varidox for a more conservative clientele. Alternatively, the same user may then choose an intermediate instance much closer to the other extreme in order to make a more emphatic statement with a non-traditional form. Parametric type offers a new options for both designers and the end users of type. In the future, type will be able to morph to target the reader, based on factors including demographics, mood or cultural influences. In the future, the ability to adjust parameters will be common. With Varidox, the level of experimentality can be gauged and then entered into the typeface. In the future, machine learning, for example, could determine the mood of an individual, their level of experimentality or their interest and then adjust the typeface to meet these calculated parameters. This ability to customize and tailor the experience exists for both for the designer and the reader. With the advent of new marketing technologies, typefaces could adjust themselves on web pages to target consumers and their desires. A large conglomerate brand could shift and adapt to appeal to a specific target customer. A typeface facing a consumer would be more friendly and approachable, whereas a typeface facing a business to business (B2B) customer would be more businesslike in its appearance. Through both experience, however, the type would still be recognizable as belonging to the conglomerate brand. The font industry has only begun to realize such potential of variable fonts beyond simple visual appearance. As variable font continues to target the user, the technology will continue to reveal new capabilities, which allow identities and layouts to adjust to the ultimate user of type: the reader.

The Treasury script waited over 130 years to be digitized, and the Canada Type crew is very proud to have done the honors. And then some. After seven months of meticulous work on some of the most fascinating letter forms ever made, we can easily say that Treasury is the most ambitious, educational and enjoyable type journey we've embarked upon, and we're certain you will be quite happy with the results. Treasury goes beyond being a mere revival of a typeface. Though the original Treasury script is quite breathtaking in its own right, we decided to bring it into the computer age with much more style and functionality than just another lost script becoming digital. The Treasury System is an intuitive set of fonts that takes advantage of the most commonly used feature of today's design software: Layering. Please do help yourself to the PDF and images in the MyFonts gallery for a quick look at the some of the limitless possibilities Treasury has to offer, from simple attractive elegance expressed in the main script, all the way into mysteriously magnificent calligraphic plates. To date in digital type history, this is the most comprehensive and versatile work of its kind. Every designer loves many options to experiment. Experimentation has never been as much fun and productive as it is with Treasury. If you're "compudling" your initial ideas for a layout, or you're just an alphabet fan who loves spending time with letters, working with Treasury is very inspiring and fulfilling. Some of Treasury's features are: - No more endless searching for initial caps that fit your project. The Treasury System lets you build your own initial caps, in any combination of colors, fills, linings or dimensions you like, with a few simple clicks of the mouse. - With two base styles and nine layer fonts, the Treasury System set helps you produce endless possibilities of alternation and variation in dimension, color, and calligraphic combinations to fit your layout's exact needs, down to the very last detail. - 12 pre-combined Treasury fonts are also there to help and inspire layout artists who love shortcuts and don't want to fiddle with too many layers in their layout. Available in small packages on their own, or as part of the complete Treasury package, these 12 fonts can start you up on your way to discovering the perfect fit for your layout. - Every single letter in the Treasury System comes with at least one alternative. Some characters have even three or four alternates. Although the main character set is an authentic rendition of Ihlenburg's 1874 classic, we made sure to include a treasure trove of alternates for maximum usability. - The most gorgeous set of numerals we have seen in a long, long time. The Treasury numbers are what really turned us onto this project in the first place. - Treasury Pro, the incredibly sophisticated OpenType version, combines the complete Treasury System into a single font, programmed for compatibility with Adobe's latest CS and CS2 software programs. Over 2000 characters in one font, for thousands of possibilities. Setting the ideal elegant wordmark, logotype, intitial cap, or headline, no matter how simple or complex, is as easy as taking a minute or two to push a few buttons in Illustrator, Photoshop, or InDesign. We can go on endlessly about the beauty and functionality of this Treasury set, but we really cannot do it justice with words. So try Treasury for yourself and see the amazing possibilities of fun and creativity it has. It can be used pretty much anywhere - signs, book covers, certificates, music inserts, movie posters, greeting cards, invitations, etc. Much thanks are due to the generous and considerable help Canada Type received from the Harvard Library in Boston, Klingspor Museum in Frankfurt, and many type hobbyists and researchers in Canada, England, Germany, the Netherlands, and the United States. Without them it would was near-impossible to track down the lost history of Hermann Ihlenburg, the most prolific German/American type designer and punch cutter of the 19th century. We hope Mr. Ihlenburg is proudly smiling down on us from type designer heaven.