First conceived as the upper-and lowercase “e” for the logotype of independent publishers Elemental Editions, the letterforms were so well received that they were extended to an entire typeface and formed the basis for a bespoke font – Eef. The type design draws inspiration from the basic elements, the periodic table, functionalist vintage lettering and influences from other classic geometric typefaces with condensed cuts such as Futura and Trade Gothic. The extended set is now developed into a family consisting of three weights – Regular, Medium and Bold. While developing Eef it has been crucial to maintain the integrity of the geometrical shape in each glyph as much as possible, but also add subtle optical adjustments to make the forms more balanced and harmonic. Due to its detailed balance of simplicity, aesthetics and playfulness Eef works perfectly well in a corporate context as it does in editorial use or poster design. Eef feels most comfortable with text ranging from display to medium size.