I spend a lot of time following two obsessions: packaging and hand lettering. Alongside a few other minor obsessions, those two have been my major ones for so many years now, I've finally reached the point where I can actually claim them as “obsessions” without getting a dramatic reaction from the little voice in the back of my head. When you spend so much time researching and studying a subject, you become very focused, directionally and objectively. But of course some of the research material you run into turns out to be tangential to whatever your focus happens to be at the time, so you absorb what you can from it, then shelf it — like the celebrity bobblehead that amused you for a while, but is now an almost invisible ornament eating dust and feathers somewhere in your environment. And just like the bobblehead may fall off the shelf one day to remind you of its existence, some of my lettering research material unveiled itself in my head one day for no particular reason. Hand lettering is now mostly perceived as an American art. Someone with my historical knowledge about lettering may be snooty enough to go as far as pointing out the British origins of almost everything American, including lettering — but for the most part, the contemporary perspective associates great lettering with America. The same perspective also associates blackletter, gothics and sans serifs with Germany. So you can imagine my simultaneous surprise and impatience when, in my research for one of my American lettering-based fonts, I ran into a German lettering book from 1953, by an artist called Bentele. It was no use for me because it didn't propel my focus at that particular time, but a few months ago I was marveling at what we take for granted — the sky is blue, blackletter is German, lettering is American — and found myself flipping through the pages of that book again. The lettering in that book is upbeat and casual sign making stuff, but it has a slightly strange and youthful experimentation at its heart. I suppose I find it strange because it deviates a lot from the American stuff I'm used to working with for so long now. To make a long story short, what’s inside that German book served as the semilla, which is Spanish for seed, for the typeface you see all over these pages. With Semilla, my normal routine went out the window. My life for a while was all Bezier all the time. No special analog or digital brushes or pens were used in drawing these forms. They're the product of a true Bezier process, all starting with a point creating a curve to another point, which draws a curve to another point, and so on. It’s a very time-consuming process, but at the end I am satisfied that it can get to pretty much the same results easier and more traditional methods accomplish. And as usual with my fonts, the OpenType is plenty and a lot of fun. Experimenting with substitution and automation is still a great pleasure for me. It is the OpenType that always saves me from the seemingly endless work hours every type designer must inevitably have to face at one point in his career. The artful photos used in this booklet are by French photographer and designer Stéphane Giner. He is very deserving of your patronage, so please keep an eye out for his marvelous work. I hope you like Semilla and enjoy using it. I have a feeling that it marks a transition to a more curious and flexible period in my career, but only time will tell.

When I was surfing the internet, with rock n 'roll music. I accidentally found a picture of a hotel sign with a very unique style, namely: Mid-century Modern (MCM). It looks very pretty and charming to me. And inspired me to create Font Family. And I am proud to present the Vallery Hills Font Family. This font is in the Retro style of the 50s to 60s. Okay, here are the specifications. 1. Vallery Hills Schrift There is one unique thing about this font. Usually, script fonts with Retro style always have an angled anatomical shape, but I made this font upright. The goal is to make a difference with other script fonts I've seen. By the way, this font comes in two styles, namely: Regular and Bouncy. Why do I make it like that? Because I want to make this font into two different functions, namely: If you want to make it a Display Font, which is usually used for Headings, then use the Bouncy style. And if you want to use it as Bodytext, then use Regular. 2. Vallery Hills Sherift This second font is a font that is very synonymous with the Mid-century Modern (MCM) era. A very distinctive form of the serif font of that era. Similar to the first font, this font also has 2 styles, namely: Regular and Bouncy. You can combine this font with the other two fonts in Vallery Hills. It could be Title, or Bodytext. And you can also combine two styles, namely: Regular and Bouncy. Try! 3. Vallery Hills Suns Sherift This last font is Sans Serif. Also has 2 styles like his two brothers, namely: Regular and Bouncy. The goal is actually the same. I am sure you are cooler to create a design that uses this font family. Well, there is one advantage of this font from its two siblings, which is that it has a feature, namely: SMALLCAPS. Which will be an option when you are bored with the mediocre shape or style of Lowercase. Try combining the Smallcaps with Uppercase or Lowercase. Must be cool! : D Oops, almost forgot. This font consists of several font formats, namely: OTF, TTF, and Webfonts. And of course everything is MULTILANGUAGE. OK, friends. That's all I can describe about the Vallery Hills Family. Hopefully it will please all of you. Cheers!

Florian Fecher’s Lektorat font family is one for the books, and for the screens, and for the magazines. While an editorial’s main goals are to entertain, inform, and persuade, more should be considered. For example, clear divisions are necessary, not just from one article to the next, but in how each is positioned as op-ed or fact-based, infographic or table, vilifying or uplifting. From masthead to colophon, Lektorat has six concise text styles and 21 display styles to captivate, educate, and motivate within any editorial purpose. Magazines and related publications are notoriously difficult to brand and then to format accordingly. The research behind Lektorat focused on expression versus communication and what it takes for a great typeface to accomplish both tasks. In the changeover from the 19th to 20th century, German type foundry Schelter & Giesecke published several grotesque families that would become Lektorat’s partial inspiration. Experimentation with concepts from different exemplars gave birth to Lektorat’s manifest character traits: raised shoulders, deep incisions within highly contrasted junctions, and asymmetrical counters in a sans family. After thoroughly analysing magazine publishing and editorial designs, Florian discovered that a concise setup is sufficient for general paragraph text. So Lektorat’s text offering is concentrated into six total styles: regular, semibold, and bold with their obliques. Stylistic sets are equally minimal; an alternate ‘k, K’ and tail-less ‘a’ appear in text only. No fluff, no wasted “good intentions”, just a laser-like suite to focus the reader on the words. The display styles were another matter. They aim to attract attention in banners, as oversized type filling small spaces, photo knockouts, and in subsidiary headings like decks, callouts, sections, and more. For these reasons, three dialed-in widths — Narrow, Condensed, and Compressed — complete the display offerings in seven upright weights each, flaunting 21 headlining fonts in total. If being on font technology’s cutting edge is more your goal, the Lektorat type family is optionally available in three small variable font files for ultimate control and data savings. The Lektorat typeface was forged with a steel spine for pixel and print publishing. It unwaveringly informs, convincingly persuades, and aesthetically entertains when the tone calls for it. Its sans serif forms expand in methodical ways until the heaviest two weights close in, highlighting its irrepressible usefulness to the very end. Lektorat is an example of how much we relish entering into an agreed battle of persuasion — one which both sides actually enjoy.

Actium is a contemporary multilingual sans serif typeface developed to help perfect typography automatically. Type Mafia has focussed on words with odd combinations of capital letters and numbers, such as product names and postal codes such as WD40 and H1N5, jump out of the text. They sit awkwardly together as the numerals have been designed to work with the lowercase, not the uppercase letters – affecting readability.To fix this Type Mafia invented Smart Capo™. Smart Capo™ Smart Capo is a feature that automatically activates once you type an uppercase letter together with a number. When a capital letter is sat next to a numeral, Smart Capo converts the letter to a mid-cap — a contemporary alternative to small caps — and the default old-style numeral to a lining numeral. Actium’s mid-caps and lining numerals have been designed with the same height (between cap and x-height) so they sit comfortably next to each other and fit more harmoniously into text. Smart Capo applies equal attention to capitalised words without any numbers, such as NAVO and USA, and are also automatically set into mid-capitals. Working on its own, Smart Capo saves time and money for the typographer — taking the pain out of text formatting — and makes it a more pleasurable experience for the reader. This feature is made possible by the use of ‘contextual alternates’, an OpenType feature used in modern font software, working with a set of characters specially designed at mid-cap height. By default these changes automatically take place so it doesn't need to be switched on, it will just work. Actium Actium’s design has an unusual diagonal contrast — much more common in a serifed face than in a sans serif — giving it more bite. The typeface looks elegant when set in large sizes and remains very legible when shown in small sizes. The family consists of six weights in two styles, making a dozen fonts. Weights range from light to black in roman and true italic. All fonts are fully loaded with functional elements. Actium boasts an extended Latin character set and with Greek. This means a wide range of Western languages are supported: perfect for use in bilingual publications and packaging. For numerals, each font includes old-style and lining figures in both proportional and tabular widths, with superiors and inferiors. These allow you to select the right set of numbers for the right task.

Amazing lightness of modern calligraphic writing is reproduced in handwritten script font Sadlyne. This font consists of a pair of handwritten script font and additional font with hand-drawn flourishes and decorative elements. An outstanding feature of them is the fanciful swirls of the initial and final tails of the letters, which will add a playful elegance to your typography designs. The handwritten font itself includes all abundance of modern calligraphic font capabilities. The font pair Sadlyne is the best option for your wedding stationery and wedding monograms. Also it will be perfect for branding, logos, social media, packaging, and other projects. Sadlyne script contains a full set of uppercase letters and 5 full sets of lowercase letters, (standard, alternative, and initial, final form and flourish form). To make a needed form just type a letter with a number (such as a1, b1, c1...) and 27 ligatures - which can be used to create a handwritten calligraphy look. Sadlyne script font contains the Cyrillic glyphs too. The Cyrillic part of the font contains the uppercase letters and 3 full sets of lowercase letters, (standard, initial and final form). To make a needed form just type a letter with a number such as a1, б1, в1... After that select the word and apply the Open Type Features in programmes such as Adobe Illustrator, Photoshop, and others) Also Cyrillic part of the font contains 12 Cyrillic ligatures. To use all features of the font you need to have an access to all Opentype Features in software you work with. Sadlyne Symbols is a font with over 36 hand-drawn elements, illustrations and swashes that can help you to make your design unique and matchless. Combine and merge swashes and illustrations to create your own designs and make borders, frames, dividers, logos, and more (just use A-Z and a-z keys in the included Sadlyne Symbols font). A different symbol is assigned to each uppercase or lowercase standard character, so you do not need graphics software, just type the letter you need. Multilingual Support for 31 languages: Latin glyphs for Afrikaans, Albanian, Basque, Bosnian, Catalan, Danish, Dutch, English, Estonian, Faroese, Filipino, Finnish, French, Galician, Indonesian, Irish, Italian, Malay, Norwegian Bokmål, Portuguese, Slovenian, Spanish, Swahili, Swedish, Turkish, Welsh, Zulu. And Cyrillic glyphs support for Russian, Belorussian, Bulgarian, and Ukrainian languages.

Although Andi AW. Masry designed his Coomeec typeface with one eye on comic books, this is more than just another cartoon font. Even in our short profile of the font below, we're sure you'll find enough to be surprised by the calligraphic aesthetic and the wide range of potential uses of Coomeec. Typography had been one of Andy AW. Masry's hobbies before he turned professional in 2008 and formed his own agency in Jakarta in Indonesia. The former construction engineer had already spent many hours of his leisure time in following his pastimes of designing, photography and Latin typography. Fascinated by the close interaction between text and image in comic books, one of his first projects was the development of his font Coomeec™. The condensed letters of Coomeec seem to have more in common with a calligraphic brush typeface than a more conventional cartoon font. With the characteristic line forms of a brush font, the not unextensive variations in line thickness and numerous small embellishments to the glyphs, Coomeec can be used to enhance your projects with animated effects. You can achieve this not just in the larger font sizes; the font is also very legible in small sizes thanks to its large x-height. There are certain unusual letter forms, such as that of lowercase 'g', 's' and uppercase 'Y', that provide Coomeec with a touch of the exotic. As Coomeec has numerous character alternatives, you can use it not only to create diverse designs but also to ring the changes with the character of the text itself. There are variants for most lowercase letters, some of which exhibit only minor differences, such as the lack of a curlicue on the 'b', a modified downstroke on the 'h' and an elongated base for the 'k'. In the case of other letters, such as the 'q' and the 'r', there are significant disparities between variants. The uppercase characters are also available in a lively swash style with significantly extended terminals. Among the range of characters of Coomeec are oldstyle and lining figures designed for proportional and tabular setting. All alternatives are available in the form of the corresponding OpenType versions. Coomeec comes in two weights; Regular and Bold, each with its Italic version. The form of the slightly inclined Italic characters is identical to that of their upright counterparts with the exception of the lowercase 'f', which has an ascender in its Italic version. As an OpenType Pro font, the glyphs available for Coomeec ensure that it can be used to set not only western European but also central European texts. Coomeec is not just at home when used to set headlines. The excellent legibility of this individual and vibrant typeface means that it's also ideal for setting shorter texts. The various alternative letters provide the designer with the opportunity to vary the textual appearance, and to choose between creating a more formal or more light-hearted effect. Coomeec is not only available in an OpenType version but is also obtainable as a web font, so that you can employ its exotic features to good effect when creating internet pages.