Ornaments family with four different sets plus a decorative capitals font from the rare, valuable and amazing Allerlei Zierat book from Schelter & Gieseck (1902). A research and free interpretation by Intellecta Design. This encyclopedic specimen book of the Leipzig, Germany type foundry and printing supply house J.G. Schelter & Giesecke features, as the title indicates, all kinds of decoration for supplying printing of every type. On the title page, the firm boasts winning grand prize in 1900 in Paris (presumably at the Exposition Universelle). It is hard to do justice in a short description to the variety of styles (traditional, Jugenstil, etc.) and categories (certificates, letterheads, borders, ornaments, exotic motifs, flowers, animals, silhouettes, menus, greeting cards, vignettes humorous and otherwise, images of bicyclists, occupational symbols, portraits, Classical figures, religious art, heraldry, ships, trains, athletes, etc., etc.) offered in this volume. Some of the examples are printed in color, most are in black-and-white. The Jugenstil cover of this copy shows minor wear and soiling. The plate of “Gust. Carlsson & Co., Stockholm” is attached to the front pastedown. A small fraction of pages show minor soiling, a pencil notation or a short closed tear. Two of the fold-outs at the back have a little more damage-one is missing a 1x2 inch piece along the margin, the other has a 3-inch closed tear and an edge which is crumpled. A rare specimen from the Intellecta rare books library.

Macaroni Sans evolved from our search for an extended font family consisting of a range of weights in both uprights and obliques, with a contemporary appeal. The desired character was to be sympathetic with a range of high-tech consumer products so a friendly, soft approach was called for. The resulting mix of geometric shape, rounded terminals, subtle italic angle of just six degrees and a few quirky stroke endings met with an enthusiastic response. As its subject product line exhibits brilliant color and imagery, a style was called for that conveyed contemporary appeal and readability but would not compete with the savvy products. We arrived at a clean, modern, sociable look that would suit a broad subject field in either text, semi display or signage. Its simple lines and monoline strokes fit well with logo usage or screaming posters, enhancing letterheads or websites, for foodstuffs to autos, insurance to swimming pools, lawfirms to babyfood. Macaroni Sans is the perfect typeface for branding, logotypes, may even flatter challenging viewing conditions. Rounded types have been around (pardon the pun) for centuries; numerous examples can be seen on old wood type posters, which in a small way prompted the name: in fashion Macaroni was a term used in mid-eighteenth century Europe to describe a dandy, a chap who displayed flamboyance in dress and hairstyle and spoke outlandishly or in an effeminate manner. Hence the term macaronic verse.

Please note: Sindelar webfonts are exclusively available at willerstorfer.com Sindelar is a capable, contemporary text face addressing today’s news design requirements. Its large x-height, low contrast and robust serifs grant a high legibility in small sizes. The balanced, well chosen proportions make the typeface economic (i.e. space saving) without giving it a too narrow appearance. These characteristics make it the ideal choice for extensive text setting in newspapers and magazines – on paper and on screen. Named after famous Austrian football (soccer) player Matthias Sindelar (1903–1939), one of the best players of his time, the typeface shares two major qualities with its namesake: their technical brilliance and their way of performing aesthetically to the last detail. The football player’s nickname »Der Papierene« (the Paper-man) elegantly refers to the media too. Although optimised for small sizes, Sindelar’s low contrast and robust serifs give the typeface a strong impact and an unmistakable personality in larger sizes. Sindelar’s calligraphic influences can be noticed in the Italics best. The italic letters are inclined by slightly different angles, respecting the letters’ shapes and proportions and resulting in a balanced, yet vivid appearance. Sindelar comes in 18 styles – nine weights in Roman and Italic each. Each font is equipped with a huge character set of about 980 glyphs and various OpenType features.

FF DIN: the famous, faithful and first revival of DIN 1451. FF DIN originates in the lettering models from the German standard DIN 1451, and is considered the perfect standard typeface due to methodical and engineered design. FF DIN Variable offers you more FF DIN than ever before. Pushing font technology to its limits, Variable fonts provide creatives a tool to dial in hyper specific variations which thrive in any design space. FF DIN Variable take bold steps in engineering, which the typefaces behaviour which brings in FF DIN’s technical look-and-feel into the smooth and almost organic world of Variable Fonts. Available in both upright and italic styles, there is a lot more FF DIN to discover with new era of type technology. FF DIN Italic is a sloped roman style, however it is optically corrected – slightly thinner, slightly narrower. As a result, FF DIN Italic stands out subtly. FF DIN Variable stays faithful to its parent’s DNA, the utmost care was taken to ensure that the new instances of FF DIN Variable remained consistent with all the well-known weights. Precision is the mantra of FF DIN, the FF DIN Variable is no exception to this design philosophy. Produce exquisitely fine-tuned typography and expressive animated headlines for any design. Infinite styles, intelligent, and powerful.

The famous lettering “Capital Trajana” (inscription at the bottom of the column that bears its name erected in the year114 A.D.) is usually identified as the classic example that defines Imperial Capital forms. However, much earlier, there were already countless examples of Greco-Roman epigraphy of excellent execution, as evidenced by the monumental inscriptions from year 2 b.C. sculpted in the Portico di Gaio e Lucio Cesari in front of the facade of the Basilica Emilia, in the Roman Forum, erected by Augustus, dedicated to his two grandchildren for propaganda and dynastic needs. It has been more than two thousand years and the forms of these letters are still part of our daily life, product of their qualities of readability and beauty. It is probably the added semantic value that have made them an icon full of symbolism that expresses majesty, monumentality, order and universal power. Numerous authors, calligraphers and designers have studied this legacy such as Giovanni Francesco Cresci, Edward Catich, L.C. Evetts, Armando Petrucci, Carol Twombly, John Stevens, Claude Mediavilla, just to name a few. Marcus Traianus font is a fitted version of the two models mentioned, which is accompanied by Small Caps, lowercase (carolingas) and a set of numbers (Indo-Arabics) in addition to the Romans figures and diacritics for Central European languages Marcus Traianus is presented in two weight: Regular, Italic, Bold and ExtraBold.

John Seddon (1644-1700), was a famous English writing master, the leading calligrapher of his time, and master of Sir John Johnson’s Free Writing School in Priest’s Court, Foster Lane. His portrait was drawn by William Faithorne and was engraved by John Sturt as the frontispiece for his copy-books, such as ‘The Ingenious youth’s companion’ of c.1690 and 'The pen-man’s paradise' of c.1695. These were engraved after his work by others. Your extra-rare book - "The Pen-mans Paradise Both pleasent & Profitable OR Examples of all ye usuall hands of this Kingdome. Adorn'd with variety of ffigures an Flourishes done by Command of hand. Each ffigure being one continued & entire Track of the pen most where of may be struck as well Reverse (or to answer bothwayes) as Forward", London (1965). - (YES, that is the title of the book!) was the starting point to these new extra accurated works of Iza W, a series of revivals of the penmanship Seddon’s artworks, like this highly ornamented animal kingdom inspired capitals and alphabets: the Seddon Penmans Paradise Capitals typeface. And, on the other hand, you can get the animal and human kingdon inspired penmanship forms in the Bestiario font. The “SeddonsFleurons” will complete the collection. Fantastic choice to elaborated barocque/renaissance inspired and historical accurated layouts.

The alcoholic beverage Gin is drunk around the world, as far back as the 13th century. Originally distilled as a medicine, it draws its main flavour from juniper berries. Gin is colourless itself but – due to its smooth taste – a major ingredient in a long list of famous colourful cocktails. Gimlet, Singapore Sling, Negroni, Charlie Chaplin, French 75, Vesper, Tom Collins, White Lady, Aviation, Monkey Gland, Southside, Gin Gin Mule and New Orleans Fizz are but a few of them. That made us decide it simply cannot be missing from the Vette Letters font collection. Vette Letters designer Henning Brehm originally designed VLNL Gindicate for the 2015 action movie Hitman: Agent 47. It was specifically used for the logo and signage of the maverick ‘Syndicate International’ organisation in the film. It lay dormant in a folder for a while, when it was reworked into this flashy 5 weight family. VLNL Gindicate is a rounded modern sans serif family, suitable for a multitide of applications, corporate or otherwise. It has somewhat of a warm sci-fy feel, without being overtly techno-ish. In the family are 3 regular weights (Light - Regular - Bold), but also an Inline and Multiline weight for extra design possibilities. Company logos, brand identities, music flyers or posters, you name it. VLNL Gindicate will spice up any design. Bottom’s up!

Based on the lettering used on Alan Turing’s famous code-breaking machine at Bletchley Park, the “Bombe”, and the subsequent British answer to the German Enigma machine, the Typex. Research done at Bletchley Park on their restored and antique machines provided the inspiration. The unusual shapes for the capitals have all been retained - the square O, the monospaced characters and other eccentricities that make it unique. This reference material was then extended to the numerals (which did not exist in the original) and a full international character complement. The initial design of the bombe was produced in 1939 at the UK Government Code and Cypher School (GC&CS) at Bletchley Park by Alan Turing, with an important refinement devised in 1940 by Gordon Welchman. It was based on a device that had been designed in 1938 in Poland at the Biuro Szyfrów (Cipher Bureau) by cryptologist Marian Rejewski, and known as the "cryptologic bomb" (Polish: bomba kryptologiczna). The Bombe was used to break the German Enigma code on a daily basis, and was a vital part of the Allied war effort. The British “Typex" (alternatively, Type X or TypeX) machines were an adaptation of the commercial German Enigma with a number of enhancements that greatly increased its security. It was used from 1937 until the mid-1950s, when other more modern military encryption systems came into use.

The Farfa fonts were designed for institutional use, commissioned by the City of Fara in Sabina, Italy. This project started from the study of the manuscripts found in the Abbey of Farfa, penned in a variant of the lower case of “Carolingian” typical style of that area. The Capital, ligatures and Small Caps, however, are based on the uncial writing that often appears in those codes and manuscripts. Farfa Abbey is a territorial abbey in northern Lazio, central Italy. It is one of the most famous abbeys of Europe. It belongs to the Benedictine Order and is located about 60 km from Rome, in the commune of Fara Sabina The origin of the Abbey is still unknown. Archaeological discoveries seem to prove that the first monastic establishment was built on the ruins of a pagan temple. The Vandals destroyed the first monastery in the fifth century. Only a few documents from the sixth-century prove the early presence of the monastic community. It had the heritage of Charlemagne (S VIII), the Lombard chiefs, and later the Carolingians, succeeded in withdrawing Farfa from obedience to the Bishops of Rieti, and in securing many immunities and privileges for the monastery. Farfa was at this period the most important monastery in Italy both from the point of view of worldly possession and ecclesiastical dignity.

FF DIN: the famous, faithful and first revival of DIN 1451. FF DIN originates in the lettering models from the German standard DIN 1451, and is considered the perfect standard typeface due to methodical and engineered design. FF DIN Variable offers you more FF DIN than ever before. Pushing font technology to its limits, Variable fonts provide creatives a tool to dial in hyper specific variations which thrive in any design space. FF DIN Variable take bold steps in engineering, which the typefaces behaviour which brings in FF DIN’s technical look-and-feel into the smooth and almost organic world of Variable Fonts. Available in both upright and italic styles, there is a lot more FF DIN to discover with new era of type technology. FF DIN Italic is a sloped roman style, however it is optically corrected – slightly thinner, slightly narrower. As a result, FF DIN Italic stands out subtly. FF DIN Variable stays faithful to its parent’s DNA, the utmost care was taken to ensure that the new instances of FF DIN Variable remained consistent with all the well-known weights. Precision is the mantra of FF DIN, the FF DIN Variable is no exception to this design philosophy. Produce exquisitely fine-tuned typography and expressive animated headlines for any design. Infinite styles, intelligent, and powerful.

FF Bauer Grotesk is a revival of the metal type Friedrich Bauer Grotesk, released between 1933 and 1934 by the foundry Trennert & Sohn in Hamburg Altona, Germany. The geometric construction of the typeface, infused with the art deco zeitgeist of that era, is closely related to such famous German designs as Futura, Erbar, Kabel and Super Grotesk that debuted a few years earlier. However, FF Bauer Grotesk stands out for being less dogmatic with the geometry, lending the design a warmer, more homogenous feeling. The oval “O” is a good example of that, as well as characteristic shapes like the capital M or the unconventionally differing endings of “c” and “s” which make for a less constructed look. The design was started by Thomas Ackermann, and he collaborated with Felix Bonge to evolve his original ideas into this fresh, modern geometric typeface family. FF Bauer Grotesk contains 6 weights with accompanying italics, and a wide range of OpenType typographic features including small caps, figure styles, fractions and contextual alternates. NEW: the new FF Bauer Grotesk W1G versions features a pan-European character set for international communications. The W1G character set supports almost all the popular languages/writing systems in western, eastern, and central Europe based on the Latin alphabet including Vietnamese, and also several based on Cyrillic and Greek alphabets.

Jumper is an optimistic sans-serif typeface family. Drawn and created by Mans Greback between 2019 and 2021, Jumper is a speedy, naive type for logotypes, headlines and body text. The geometric components merge seamlessly with the organic shapes, resulting in a professional but genuine lettering. With a sport character reminiscent of typography in famous brands such as Nike and Adidas, this type is active, happy and has great velocity. The twelve complementing styles gives great variety to your design: Thin, Light, Regular, Bold, Extra-Bold, Black, and each weight as Italic. Also includes a variable font! Only one font file, but the file contains multiple styles. Use the sliders in Illustrator, Photoshop or InDesign to manually set any weight and slant. This gives you not only the 16 predefined styles, but instead more than a thousand ways to customize the type to the exact look your project requires. More info about Variable Fonts: https://www.mansgreback.com/variable-fonts The font is built with advanced OpenType functionality and has a guaranteed top-notch quality, containing stylistic and contextual alternates, ligatures and more features; all to give you full control and customizability. It has extensive lingual support, covering all Latin-based languages, from North Europe to South Africa. It contains all characters and symbols you'll ever need, including all punctuation and numbers.

Thicker is a type-family designed for Zetafonts by Francesco Canovaro with Andrea Tartarelli. A geometric sans typeface on steroids, it was first designed in the muscular Extrablack weight with the aesthetics of high-power dynamic typefaces used in sports communication, and then developed in the lighter weights where the shapes show some vintage-inspired proportions and the slightly squared look that nods to Novarese famous Eurostile, eponymous with retro-futurism. With these diverse influences the typeface allows for both impressive display use and effective logo design as well as more fine-tuned editorial use in body text - with a natural inclination for effective and powerful advertising. Sports typography usually uses italics to add dynamism and impact, and Thicker complies with this by offering a choice of three alternate italic forms with different slant, made even more customizable by the inclusion of variable font technology that allows fine tuning of the weight range as well as precise choice of typeface slant. In each of the 44 weights of the typeface family (as well as in the all-in-one variable type solution) Thicker offers a extended charset of over 900 latin, Cyrillic and Greek glyphs, covering over two hundred languages and including useful Open Type features (Alternate forms, Positional Numerals, Small Caps and Case Sensitive Forms) for flawless typesetting.

ITC Riva is the work of English designer Martin Wait and appeared with ITC in 1994. Its letters form gently flowing words and sentences and the light stroke contrast makes the font stable yet lively. The contemporary typefaces of the 18th century influenced the forms of ITC Riva and its overall image brings to mind flowing white sundresses, fields of flowers and tea parties. Perfect for invitations and greeting cards, the capitals of ITC Riva can also be used as initials and combined with other alphabets.

Now even more design possibilities with the popular DIN Next. With its technical and neutral character, DIN Next has earned a permanent place in contemporary typography. Now, DIN Next Slab expands the font family further, offering new design potential. Now comes the next step, DIN Next Slab, also produced under the direction of Akira Kobayashi. On a team with Sandra Winter and Tom Grace, Kobayashi is creating the new font variant based on the optimized shapes of DIN Next. The expansion will make the popular font all the more flexible and versatile. Apart from that, the geometric slab serifs underline the technical and formal nature of the font and emphasize a central design element of DIN Next. However, the team did have some challenges to overcome. While it is relatively easy to imagine DIN Next Light with slab serifs, the amount of available space quickly disappears when it comes to the Black styles. Winter explains that many tests and trials were necessary to find a compromise between space, letters and the serif shapes. Experiments with modified contrast in the weight or only one-sided serifs were quickly abandoned. The central, technical and powerful character of the font changed too much. Nevertheless, it was necessary to simplify slightly the shape of some letters, such as the ‘k’ or ‘x’, for example. These changes, first developed in the Black styles, were applied to all weights in order to lend the font a consistent appearance. Like DIN Next, DIN Next Slab also has seven weights, which cover the range from Ultralight to Black, each with matching italic. There are various character sets in all of the styles and the four middle weights have small capitals available. DIN Next Slab harmonizes perfectly with the styles of DIN Next: the basic letterforms and weights are identical. Both versions of the font can work together perfectly, not just in headlines and body text, but also within a text; they complement each other very well as design variations. With the new DIN Next Slab, Monotype expands the DIN Next super family consistently. With DIN Next Slab, you can underscore the technical and formal nature of the understated font not only in headlines, but in texts, as well. In this way, you have new and diverse potential for application, thanks to the way the different styles of DIN Next combine perfectly.

CANNABIS company is a vintage display typeface, it has an old American feel. CANNABIS company typeface includes 5 font styles: serif, sans serif, rough, outline, round. CANNABIS company font with bonus cannabis leaf, hemp, CBD, pre-roll, joint illustrations are great for CBD company logo design; label for cannabis products and CBD packaging design; badges, clothing and t-shirts; posters and headings; distillery and brewery branding design; spirits label design (such as rum, gin, whiskey, bourbon, vodka, tequila, mezcal, beer); coffee and tea; supplements and cosmetics design and much much more.

Graúna is Typeóca’s first ‘serious typeface’. The idea was to produce a revival of Block Heavy, removing the ‘rough’ texture from its outline. Though other revivals existed, most of them approached the Block family as a whole, leaving aside the idiosyncrasies that make the Heavy weight so unique. In the early stages of its development, however, we realized that a lot of its quirkiness is only possible precisely because of the ‘rough’ texture we were trying to remove. That way, we started going further and further away from the original model, and thinking about the typeface in its own terms, resulting in an impactful yet friendly sans serif, ideal for logos and short titles.

The first sans serif types were made in London in the early 19th century. They were severely modern, all caps and bold. The Figgins foundry, inventor of the term sans serif, showed a ?ne example in its specimen of 1836. The extra bold weight of Figgins Sans is a close revival of the original, with the addition of a lower case which retains its partly geometric, partly grotesque quality. The family is rounded out with other weights and an italic, and extended into Cyrillic and Greek, all executed in what is assumed to be as authentic a manner as possible, given the hypothetical nature of the exercise. Together with Scotch Modern, comprises The Modern Suite of matched fonts.

The term "transcribed" takes on many definitions. In sheet music (the source of this type face design) it means to set down onto paper. In the formative days of radio, and until the advent of the tape recorder, radio stations depended on 16 inch wide recordable discs known as transcriptions. These discs were generally aluminum base with a soft lacquer coating that was cut with a heated stylus. This was the only way a program could be recorded and preserved for later broadcast or copied for syndication. Transcribed JNL is a hand lettered sans in the chamfer style of block lettering, based on vintage sheet music displaying the name and address for Zenith Music Publications.

Horesport is a bold sport font is a typographic style that exudes strength, dynamism, and a sense of action. Characterized by thick, robust letterforms, this font is designed to make a powerful visual impact, capturing the essence of athleticism and energy. The letters are crafted with strong, confident strokes, creating a bold and assertive appearance. Whether used on jerseys, banners, posters, or digital displays, a bold sport font commands attention and reinforces the spirit of competition. Its high-impact design ensures visibility from a distance, making it ideal for conveying a team's identity or promoting sporting events with flair and vigor. We're proud and honored if Horesport can be the part of your special projects. Thank you :)

Valet is deco moderne the way it was meant to be: Big, bold, classy, flashy, and clean at the seams. Its message is rich, strong, confident and reliable. Valet tells you that it’s used to thorns being part of every rose, that it can handle sharp objects just fine, and that it'd much prefer buying the tuxedo rather than renting it. This font grew out of an uncredited early 1970s all-cap film type called Expression. An appropriate deco lowercase was added, along with small caps, zippy titling caps, and Pan-European language support. With over 9250 glyphs, we bow our heads with the admission that we kind of got carried away with it.

What do you get when you cross Industrial Revolution with Art Déco? The raw force of steam-powered vessels with the panache of dashing streamliners? A sturdy industrial grotesque with a swanky stylized sans? We don't know, but our Layfort is a strong contender. It's a contrasted sans-serif typeface with old-style proportions: varying letter widths create a more vivid texture than your usual contemporary sans, and the true italics are narrower than the uprights. Layfort is elegant enough for fashion, art, and luxury; yet sufficiently sincere for serious business. And at 16 styles & 750 glyphs, it's ready for complex typographic demands (try the round dots at SS09). Let your designs fly!

Portlin is a modern display typeface perfect for headlines, big text, branding, logotypes & graphic design purposes such as posters, flyers and advertisements. This font can be an excellent choice for creating outstanding logos, promotional content, and marketing presentations that can bring uniqueness and freshness at its level best. The font is very flexible in terms of your creativity, you can adjust the letterspacing to design unique textual presentations, especially for creating amazing logotypes and branding designs. Please see the examples shown above to get an idea of the capability of this typeface. Portlin comes with extended language support including Western European, Central European, and South-Eastern European character sets (a total of 231 glyphs).

At home we love bananas: the kids take them to school for ‘snack time’, they’re healthy and they look pretty as well! Republica Banana is a pun on the term Banana Republic, which was coined by American author O. Henry in 1901. In economics, a Banana Republic is a country that is run as a private commercial enterprise for the exclusive profit of the ruling class. Of course I can point out a few countries that fit this description, but let’s not get into that. Republica Banana is a very nice, hand painted brush font. It comes with double letter ligatures for the lower case and a lot of diacritics for you to play with.

Lately I feel reluctant to watch the news: The Amazon Forest is burning, Australian forests are burning, palm oil controversy… It really brings tears to my eyes to see all this destruction around me. It is like people hate nature with a vengeance - I cannot explain it otherwise. I made this font to take my mind off things. It was loosely based on Futura, a font I really like. Understory was completely made by hand. It comes with some cute upper case swashes and a whole bunch of diacritics. The good thing is: no trees were cut down or burned to make this font; in fact, I donated a nice amount of $ to help save the rainforests!

Designed for the printing of a magazine, the Fontana Sistema was based fundamentally on the Spanish language as its natural and cultural context. Due to the spanish colonization of America, the spanish language has been influenced by native american terms that enriched it and caused significant changes in both the sound and form of words. These sounds and forms had a strong influence on the identity of text, substantially modifying the nature and the characteristics of the composition. The Fontana Sistema we present is the fruit of our desire to design a font that, based on the spanish language, would endow the publication with identity and at the same time offer a framework for typographic research.

Meet Think, a varied-width sans serif font with fun options. At first glance, Think appears to be your standard all-caps mono weight sans. But if you look more closely, you’ll see that Think pairs wide and narrow characters to create a bold, eye-catching look that’s perfect for headlines, editorial design, monograms, branding, logos, poster design, and more. Think includes over 800 glyphs and uses 4 stylistic sets to give you lots of options in terms of the width of each letter. OpenType features include character variants, stylistic sets, and multilingual support (including multiple currency symbols). These features can be very easily accessed by using OpenType-savvy programs such as Adobe Illustrator and Adobe InDesign.

It's time for a party! A party with monkeys, or a party AS monkeys! :) The danish term "Festabe" is a partyanimal, and definitely in a positive way! And that's the spirit of this font! It has that happy attitude, that could boost your designs in a happy and positive way. Besides legibility, the font is superlegible, even at very small sizes. But try looking at the letters at a LARGE size, and you will notice the smoothness of each letter! To ensure the letters don't get too alike, I've added several (slightly) different versions of each letter. In fact, every letter has 5 different versions, and these automatically cycles as you type!

Hopeless Diamond is a contemporary display typeface inspired by the sculptural muscle of 19th century carved lettering and the radical forms of the B-2 Spirit stealth bomber and the F-117 Nighthawk stealth strike aircraft. The typeface itself contains three different styles, each with an italic and an alternate character set that can be used to generate a number of interesting permutations. The name was taken from the derisive term that test pilots used for Have Blue, a late '70s stealth demonstration aircraft –and early prototype for the F-117— designed and built by Lockheed's Skunkworks division. Due to its unusual shape and departure from received aerodynamic wisdom, Have Blue was referred to as the ‘Hopeless Diamond’.

Coleface was created by the British typographer Roy Cole, completed shortly before his death in 2012. It comprises six fonts: Coleface 30, 60, 90 and the italics 33, 66, 99. As with his earlier typeface families - Lina, Zeta and Colophon - Coleface is a highly-readable sans serif typeface that offers significant flexibility in terms of its potential uses. Roy Cole studied typographic design under the tutelage of Emil Ruder at the Gewerbeschule in Basel, at a time when typographic history was being made through the creation of a style that epitomized modernity. Consequently the principles of order, simplicity and legibility, fused with experimentation, became a hallmark of his practice, as exemplified in his last font Coleface.