We are proud to introduce, Board of Directors. This striking, square display typeface is a true testament to the advancement of modern technology. Inspired by hi-tech logos of the 1970s, the tight curves and large x-height of Board of Directors truly set it apart from the competition. But it’s not just the aesthetics that make Board of Directors stand out. The stroke gaps were carefully crafted to lighten the perceived character weight, making it the perfect choice for scientific and technical applications. The flat sides of the A and V harken back to the dot matrix printer letterforms of the past, adding a sense of nostalgia and history to this otherwise futuristic typeface. Board of Directors is available in seven weights and italics, giving you the flexibility to choose the perfect weight for your project. From the lightest weight for subtle emphasis to the boldest for maximum impact, Board of Directors has you covered. We believe that Board of Directors is more than just a typeface. It’s a symbol of innovation, progress, and forward-thinking. With Board of Directors, you can take your message to the next level and make a statement that truly stands out from the crowd. Most Latin-based European writing systems are supported, including the following languages. Afaan Oromo, Afar, Afrikaans, Albanian, Alsatian, Aromanian, Aymara, Bashkir (Latin), Basque, Belarusian (Latin), Bemba, Bikol, Bosnian, Breton, Cape Verdean, Creole, Catalan, Cebuano, Chamorro, Chavacano, Chichewa, Crimean Tatar (Latin), Croatian, Czech, Danish, Dawan, Dholuo, Dutch, English, Estonian, Faroese, Fijian, Filipino, Finnish, French, Frisian, Friulian, Gagauz (Latin), Galician, Ganda, Genoese, German, Greenlandic, Guadeloupean Creole, Haitian Creole, Hawaiian, Hiligaynon, Hungarian, Icelandic, Ilocano, Indonesian, Irish, Italian, Jamaican, Kaqchikel, Karakalpak (Latin), Kashubian, Kikongo, Kinyarwanda, Kirundi, Kurdish (Latin), Latvian, Lithuanian, Lombard, Low Saxon, Luxembourgish, Maasai, Makhuwa, Malay, Maltese, Māori, Moldovan, Montenegrin, Ndebele, Neapolitan, Norwegian, Novial, Occitan, Ossetian (Latin), Papiamento, Piedmontese, Polish, Portuguese, Quechua, Rarotongan, Romanian, Romansh, Sami, Sango, Saramaccan, Sardinian, Scottish Gaelic, Serbian (Latin), Shona, Sicilian, Silesian, Slovak, Slovenian, Somali, Sorbian, Sotho, Spanish, Swahili, Swazi, Swedish, Tagalog, Tahitian, Tetum, Tongan, Tshiluba, Tsonga, Tswana, Tumbuka, Turkish, Turkmen (Latin), Tuvaluan, Uzbek (Latin), Venetian, Vepsian, Võro, Walloon, Waray-Waray, Wayuu, Welsh, Wolof, Xhosa, Yapese, Zapotec Zulu and Zuni.

Protipo helps information designers work smarter. Veronika Burian and José Scaglione’s Protipo type family is an information designer’s toolbox: a low-contrast sans of three text widths with a separate headline family, accompanied by an impressive two-weight icon set, and working with the advanced variable (VAR) font format. From annual reports and wayfinding to front page infographics and poster use, designers consistently turn to the simplicity and starkness of grotesque sans fonts to get their point across. Protipo is made for such environments. When designing information you may start with the headline, which in the case of this family is called Protipo Compact and comes in eight weights. From Hairline to Black, set it large, overlap it, or let it run off the page. Protipo Compact was made to hit hard and attract attention with a different character set and different proportions than the three text fonts. It sets the stage for what’s to come. Great information designers are aces at melding form and function, so we’ve stacked the Protipo family with Narrow, Regular, and Wide versions as a way of organising your information and directing the reader. Each width has seven distinct weights (light to bold) and italics, while maintaining the round-rect shapes of its DNA. Subtle details amplify its place in the typographic universe, like an ‘a’ and ‘e’ that go from solid to supple when italicising, an ‘f’ that gains an italic descender, two versions of the lowercase ‘r’ and ‘l’, and clipped corners on diagonals to keep the tight fit inherent to this kind of design work. Protipo is not meant to be loudmouthed, but stakes its claim through refinement, breadth, and impact. Some changes at first don’t seem substantial, but the Protipo family doesn’t handle text like most in its category. Protipo helps readers find and process data in a clear and unequivocal way and accounts for the complexity involved in rendering large amounts of information while still appealing to aesthetics. Protipo is ideal in all informative situations: apps, infographics, UI, wayfinding, transport, posters, display, and even internet memes. Add to all this the icon sets and upcoming variable font capability, and you’re assured a level of creativity, productivity, and impact on a much greater scale.

Introducing Tanamera: Your Portal to Psychedelic Nostalgia Product Description: Unleash the vibrant energy of the '60s and '70s with Tanamera, the ultimate psychedelic type display font that channels the essence of retro vintage style. Whether you're designing a groovy poster, an album cover, or revamping your branding, Tanamera is your ticket to a kaleidoscopic journey through time. Key Features: 1. Psychedelic Vibes: Tanamera captures the essence of a bygone era, where peace, love, and creativity reigned. Its mesmerizing swirls and curves will transport you to the heart of the psychedelic revolution. 2. Vintage Aesthetic: With carefully crafted glyphs that pay homage to the fonts of the past, Tanamera adds an authentic touch of nostalgia to your projects, effortlessly embodying the essence of the retro era. 3. Endless Customization: Tanamera comes with a variety of alternates and ligatures, providing you with endless possibilities to create unique and eye-catching typography that stands out from the crowd. 4. Versatile Usage: Whether you're designing for print or digital media, Tanamera adapts seamlessly to various applications, from posters, branding, and advertising, to websites and social media. 5. High-Quality Craftsmanship: Crafted with precision and attention to detail, Tanamera is a high-quality font that ensures crisp, sharp lines and smooth curves, making it perfect for both small and large-scale projects. 6. Easy to Use: Tanamera is user-friendly and compatible with popular design software, ensuring a smooth and hassle-free integration into your creative process. Why Choose Tanamera? Tanamera is not just a font; it's a portal to the past, a gateway to a world of vibrant colors, free-spirited expression, and boundless creativity. It's your chance to infuse your designs with the unmistakable energy and style of the psychedelic era, creating a visual experience that captivates and enchants your audience. Let Tanamera be your guide to reviving the past while embracing the future. Elevate your design projects with this captivating font, and watch as your creations come to life with the magic of retro vintage style. Get Tanamera today and embark on a journey through time that will leave a lasting impression on anyone who sees your work.

Introducing Polyflec, the ultimate technical typeface that combines form and function with a cutting-edge design. With its square letterforms and intricate angles, Polyflec is the perfect choice for those seeking a modern, sleek and professional look. The unique design of Polyflec is inspired by the world of technology and industrial design, offering a truly unique and innovative aesthetic. Each letterform has been expertly crafted to convey a sense of precision and technical mastery, making it the ideal choice for those looking to make an impact in the digital age. Polyflec comes in four different weights and italics, giving you the freedom to choose the perfect style for your message. Whether you’re creating a bold and impactful headline, or a refined and elegant piece of text, Polyflec has everything you need to make a statement. So why settle for a plain and outdated typeface when you can harness the power of Polyflec? With its striking design and unmatched versatility, Polyflec is the perfect choice for anyone looking to take their message to the next level. Try it out today and experience the cutting-edge of technological typography! Most Latin-based European writing systems are supported, including the following languages. Afaan Oromo, Afar, Afrikaans, Albanian, Alsatian, Aromanian, Aymara, Bashkir (Latin), Basque, Belarusian (Latin), Bemba, Bikol, Bosnian, Breton, Cape Verdean, Creole, Catalan, Cebuano, Chamorro, Chavacano, Chichewa, Crimean Tatar (Latin), Croatian, Czech, Danish, Dawan, Dholuo, Dutch, English, Estonian, Faroese, Fijian, Filipino, Finnish, French, Frisian, Friulian, Gagauz (Latin), Galician, Ganda, Genoese, German, Greenlandic, Guadeloupean Creole, Haitian Creole, Hawaiian, Hiligaynon, Hungarian, Icelandic, Ilocano, Indonesian, Irish, Italian, Jamaican, Kaqchikel, Karakalpak (Latin), Kashubian, Kikongo, Kinyarwanda, Kirundi, Kurdish (Latin), Latvian, Lithuanian, Lombard, Low Saxon, Luxembourgish, Maasai, Makhuwa, Malay, Maltese, Māori, Moldovan, Montenegrin, Ndebele, Neapolitan, Norwegian, Novial, Occitan, Ossetian (Latin), Papiamento, Piedmontese, Polish, Portuguese, Quechua, Rarotongan, Romanian, Romansh, Sami, Sango, Saramaccan, Sardinian, Scottish Gaelic, Serbian (Latin), Shona, Sicilian, Silesian, Slovak, Slovenian, Somali, Sorbian, Sotho, Spanish, Swahili, Swazi, Swedish, Tagalog, Tahitian, Tetum, Tongan, Tshiluba, Tsonga, Tswana, Tumbuka, Turkish, Turkmen (Latin), Tuvaluan, Uzbek (Latin), Venetian, Vepsian, Võro, Walloon, Waray-Waray, Wayuu, Welsh, Wolof, Xhosa, Yapese, Zapotec Zulu and Zuni.

Introducing GGX88—the Swiss inspired sans-serif typeface that is perfect for on-screen user interfaces. Designed with a minimalist approach, GGX88 offers a sleek and sophisticated look that is both familiar and unique. With seven weights and italics to choose from, GGX88 provides the flexibility you need to create a stunning design. Whether you are designing a website, app or presentation, GGX88 is the perfect choice for any project that requires a clean and modern aesthetic. Its simple yet striking design ensures that your message is conveyed clearly and effectively, while its minimalist look ensures that your content remains the center of attention. But GGX88 is not just a single typeface—we also offer GGX89, a display oriented version of the font that is perfect for headings, titles, and other larger text. With its bold and eye-catching design, GGX89 is the ideal choice for projects that require a more dynamic and attention-grabbing font. So why wait? Try GGX88 and GGX89 today and see the difference that a minimalist and Swiss inspired design can make to your project. With its clean lines and contemporary feel, GGX88 is the perfect typeface for anyone looking to make a bold statement. Most Latin-based European, and some Cyrillic-based writing systems are supported, including the following languages. A Afaan Oromo, Afar, Afrikaans, Albanian, Alsatian, Aromanian, Aymara, Bashkir (Latin), Basque, Belarusian (Latin), Bemba, Bikol, Bosnian, Breton, Bulgarian, Cape Verdean, Creole, Catalan, Cebuano, Chamorro, Chavacano, Chichewa, Crimean Tatar (Latin), Croatian, Czech, Danish, Dawan, Dholuo, Dutch, English, Estonian, Faroese, Fijian, Filipino, Finnish, French, Frisian, Friulian, Gagauz (Latin), Galician, Ganda, Genoese, German, Greenlandic, Guadeloupean Creole, Haitian Creole, Hawaiian, Hiligaynon, Hungarian, Icelandic, Ilocano, Indonesian, Irish, Italian, Jamaican, Kaqchikel, Karakalpak (Latin), Kashubian, Kikongo, Kinyarwanda, Kirundi, Komi-Permyak, Kurdish (Latin), Latvian, Lithuanian, Lombard, Low Saxon, Luxembourgish, Maasai, Macedonian, Makhuwa, Malay, Maltese, Māori, Moldovan, Montenegrin, Ndebele, Neapolitan, Norwegian, Novial, Occitan, Ossetian, Ossetian (Latin), Papiamento, Piedmontese, Polish, Portuguese, Quechua, Rarotongan, Romanian, Romansh, Russian, Sami, Sango, Saramaccan, Sardinian, Scottish Gaelic, Serbian, Serbian (Latin), Shona, Sicilian, Silesian, Slovak, Slovenian, Somali, Sorbian, Sotho, Spanish, Swahili, Swazi, Swedish, Tagalog, Tahitian, Tetum, Tongan, Tshiluba, Tsonga, Tswana, Tumbuka, Turkish, Turkmen (Latin), Tuvaluan, Uzbek (Latin), Venetian, Vepsian, Võro, Walloon, Waray-Waray, Wayuu, Welsh, Wolof, Xhosa, Yapese, Zapotec Zulu and Zuni.

Elevate Your Designs with Elegant Luxury Orliet Pro is a meticulously crafted serif font designed to add a touch of elegance and luxury to your visual creations, especially ideal for enhancing the sophistication of logos. This font stands out for its uniqueness, boasting over 50 ligatures and alternative characters with artistic flair. Its well-designed script optimizes your designs, ensuring a seamless integration into your projects. Key Features: Versatile Ligatures and Alternatives: With over 50 ligatures and alternative characters, Orliet Pro provides a wide range of design possibilities. Each character exudes a unique artistic charm, allowing you to customize your text in a myriad of ways. Elegance in Every Detail: The design of Orliet Pro aims for elegance. The serif style adds a touch of class to your projects, making it perfect for creating logos that exude luxury and simplicity simultaneously. Seamless Font Families: Each member of the Orliet Pro font family complements one another effortlessly. Whether you choose the Orliet Pro script or Orliet Pro icons, they work harmoniously to enhance your overall design. Enhanced Design Flexibility: Orliet Pro script and Orliet Pro icons contribute to the ease of design integration. The script is thoughtfully designed to optimize your creative process, while the icons provide additional elements for a professional touch. Cyrillic Alphabet Inclusion: For an added layer of versatility, Orliet Pro includes the Cyrillic alphabet in regular, italic, bold, and bold italic styles. This ensures that your designs can reach a broader audience with diverse language preferences. Optional Details: Design Concept: Orliet Pro was conceptualized to bring an air of sophistication to your designs, with a focus on creating an elegant and timeless serif font. Creation Inspiration: The font draws inspiration from classic design elements, aiming to provide a timeless aesthetic that resonates with a modern audience. Historical Context: While not a revival, Orliet Pro pays homage to the timeless elegance of serif fonts, adding a contemporary twist to meet the demands of today's design trends. Elevate your designs with the timeless elegance of Orliet Pro. Explore the possibilities of serif and script styles, accompanied by convenient font icons, all seamlessly integrated into one versatile font family. Embrace luxury and simplicity in every character.

Introducing DORIS: A Sweet Handwritten Font Family. DORIS is a stunning new font designed to add a touch of sweetness and charm to your designs. It was originally created for a series of children's books, then it was expanded with additional glyphs and additional thicknesses were added.. --- Key Features:. Handwritten Charm: DORIS captures the beauty and warmth of handwritten lettering, bringing a personal and intimate feel to your designs. Its imperfect lines and organic shapes radiate authenticity and evoke a sense of genuine connection. . Versatile Usage: Whether you're designing coloring books, creating beautiful illustrations, making invitations, or crafting nicely-made quotes, DORIS adapts beautifully to various applications, providing endless creative possibilities. . Feminine and Playful: With its soft curves and whimsical strokes, DORIS exudes a feminine and playful essence. It is a font that effortlessly brings a touch of joy to any design, making it perfect for creating illustrations, invitations, and other projects aimed at capturing a sense of happiness. . Multiple Thickness Options: The availability of five different thicknesses in the DORIS font family allows you to choose the perfect stroke weight for each project. Whether you need a delicate touch or a bold statement, DORIS has you covered. . --- Usage Recommendations:. Children's Books and Illustrations: DORIS is an excellent choice for children's books, illustrations, or any other project targeting a young audience. Its playful and friendly aesthetics will capture the hearts of kids and adults alike. . Invitations and Greeting Cards: Create stunning invitations and charming greeting cards with DORIS. Its sweet and friendly style sets the right tone for special events, celebrations, or heartfelt messages. . Nicely-Made Quotes: Give your quotes a personal and endearing touch with DORIS. Whether it's motivational quotes, lovely sayings, or inspiring messages, DORIS will add warmth and authenticity to every word. . Personal Branding: Incorporate DORIS into your personal branding materials, such as business cards, logos, or website headers, to showcase your unique personality and create a lasting impression. . --- Let DORIS bring a touch of sweetness and handwritten charm to your designs. With its delightful handwritten style, multiple thickness options, and endless usage possibilities, DORIS is the perfect companion for creating projects that are full of happiness and joy.

Rev up your designs with the bold power of Hemi-Head, the square industrial typeface inspired by the classic muscle cars of the 60s and 70s. Its audacious letterforms and stylish gaps will give your message a commanding presence, instantly conveying authority and technologically superior design. With its sleek, constructivist squareness, Hemi-Head is the perfect typeface for any project that demands strength, speed, and raw power. From high-performance automotive advertising to cutting-edge tech branding, Hemi-Head delivers the perfect blend of style and substance. Available in 8 versatile weights and italics, Hemi-Head offers a wide range of options for any project. Choose the style that best suits your needs, from the light and nimble to the heavy and powerful, and add a touch of italicized style for even more visual impact. So whether you’re looking to create a design that demands attention, or simply want to add a touch of muscle car style to your next project, Hemi-Head is the perfect typeface for the job. Embrace the bold, square industrial aesthetic of the 60s and 70s, and let your designs roar with power and precision. Most Latin-based European writing systems are supported, including the following languages. Afaan Oromo, Afar, Afrikaans, Albanian, Alsatian, Aromanian, Aymara, Bashkir (Latin), Basque, Belarusian (Latin), Bemba, Bikol, Bosnian, Breton, Cape Verdean, Creole, Catalan, Cebuano, Chamorro, Chavacano, Chichewa, Crimean Tatar (Latin), Croatian, Czech, Danish, Dawan, Dholuo, Dutch, English, Estonian, Faroese, Fijian, Filipino, Finnish, French, Frisian, Friulian, Gagauz (Latin), Galician, Ganda, Genoese, German, Greenlandic, Guadeloupean Creole, Haitian Creole, Hawaiian, Hiligaynon, Hungarian, Icelandic, Ilocano, Indonesian, Irish, Italian, Jamaican, Kaqchikel, Karakalpak (Latin), Kashubian, Kikongo, Kinyarwanda, Kirundi, Kurdish (Latin), Latvian, Lithuanian, Lombard, Low Saxon, Luxembourgish, Maasai, Makhuwa, Malay, Maltese, Māori, Moldovan, Montenegrin, Ndebele, Neapolitan, Norwegian, Novial, Occitan, Ossetian (Latin), Papiamento, Piedmontese, Polish, Portuguese, Quechua, Rarotongan, Romanian, Romansh, Sami, Sango, Saramaccan, Sardinian, Scottish Gaelic, Serbian (Latin), Shona, Sicilian, Silesian, Slovak, Slovenian, Somali, Sorbian, Sotho, Spanish, Swahili, Swazi, Swedish, Tagalog, Tahitian, Tetum, Tongan, Tshiluba, Tsonga, Tswana, Tumbuka, Turkish, Turkmen (Latin), Tuvaluan, Uzbek (Latin), Venetian, Vepsian, Võro, Walloon, Waray-Waray, Wayuu, Welsh, Wolof, Xhosa, Yapese, Zapotec Zulu and Zuni.

Unleash your inner street artist with Rocket Queen! The definitive font for urban self-expression. Inspired by the bold strokes of tagging graffiti markers found on city walls, this font encapsulates the raw energy of the streets. Its uppercase and lowercase characters ensure versatility, while support for foreign languages guarantees global appeal. Graffiti artists worldwide adore its iconic rounded tip marker style for its unique and entertaining aesthetics. Rocket Queen's "Urban Tags" font is more than just a typeface; it's an urban art form. Designed with a nod to the vibrant world of graffiti scenes, this font embodies the spirit of tagging graffiti markers, creating a gritty, authentic experience. With full support for foreign languages and both uppercase and lowercase characters, Rocket Queen empowers your creativity. Its iconic rounded tip marker style, favored by graffiti artists globally, offers a unique and entertaining touch to your designs. Plus, it's enriched with street graffiti ornaments for that added urban flair. Rocket Queen is more than a font; it's the language of rebellion and urban creativity. Drawing inspiration from the bustling streets and tagging graffiti markers, this font captures the raw spirit of street art. Its iconic rounded tip marker style, beloved by graffiti artists worldwide, sets your designs apart with a unique and captivating aesthetic. Supporting foreign languages and featuring a complete set of uppercase and lowercase characters, Rocket Queen is your canvas for bold, edgy statements. Step into the world of street art with Rocket Queen, a font that embodies the raw spirit of urban graffiti. Inspired by the legendary rounded tip marker style, this font captures the essence of tagging in the streets. Its captivating, one-of-a-kind design is favored by graffiti artists across the globe. With support for foreign languages and a full set of uppercase and lowercase characters, Rocket Queen is the ultimate choice for artists who want their work to resonate with the vibrant, rebellious energy of the graffiti scene. And, don't forget to explore the collection of street graffiti ornaments to take your designs to the next level! "Rocket Queen" font is perfect for a wide range of creative and artistic applications. Here are some ideal uses for this unique and edgy font: Graffiti Artwork: Use "Rocket Queen" to create authentic graffiti-style artwork on canvas, walls, or digital platforms. Its street-inspired design will add an urban, edgy vibe to your work. Streetwear Brand Logos: Design logos and branding materials for streetwear clothing lines or urban fashion brands. The font's bold and expressive style is a great match for this niche. Event Posters and Flyers: Create eye-catching event posters and flyers for music concerts, art exhibitions, or street festivals. "Rocket Queen" will help your event materials stand out and evoke a gritty, streetwise feel. Album Covers: Design album covers for music genres like hip-hop, rap, punk, or any style that demands a rebellious and energetic look. The font can give your cover artwork an authentic street vibe. Tattoo Lettering: Tattoo artists and enthusiasts can use "Rocket Queen" for lettering in tattoos. Its unique graffiti-inspired characters can create distinct and personalized tattoos. Skateboard Deck Graphics: Use the font to design custom graphics for skateboard decks, reflecting the rebellious and urban culture of skateboarding. Street Art Installations: If you're creating street art installations, "Rocket Queen" can be used for text elements within the artwork, giving it an authentic urban graffiti feel. Urban Magazine Titles: "Rocket Queen" can be an ideal choice for magazine titles and headlines in publications that focus on urban culture, street art, or graffiti. Video Game Titles and Graphics: Design video game titles, logos, or in-game graphics for games with an urban or street culture theme. The font's distinctive style can enhance the game's visual appeal. YouTube Channel Branding: Content creators with a street art or urban lifestyle focus can use "Rocket Queen" for their channel logos, banners, and thumbnails. Product Packaging: For products targeting a youthful, urban audience, the font can be used in product packaging design, making the brand and product look fresh and exciting. Digital and Print Advertisements: Incorporate "Rocket Queen" in advertising campaigns that aim to connect with a young, rebellious, or urban demographic. The "Rocket Queen" font is versatile and can be adapted to a wide range of applications where a bold, streetwise, and artistic look is desired. It's all about bringing an authentic graffiti vibe to your creative projects. ——— Rocket Queen features: A full set of uppercase and lowercase Numbers and punctuation Multilingual language support PUA Encoded Characters OpenType Features Layered Style +345 Total Glyphs +100 Graffiti Swashes and Ornaments included!

The idea of a brand-new grotesk is certainly rather foolish – there are already lots of these typefaces in the world and, quite simply, nothing is more beautiful than the original Gill. The sans-serif chapter of typography is now closed by hundreds of technically perfect imitations of Syntax and Frutiger, which are, however, for the most part based on the cool din-aesthetics. The only chance, when looking for inspiration, is to go very far... A grotesk does not afford such a variety as a serif typeface, it is dull and can soon tire the eye. This is why books are not set in sans serif faces. A grotesk is, however, always welcome for expressing different degrees of emphasis, for headings, marginal notes, captions, registers, in short for any service accompaniment of a book, including its titlings. We also often come across a text in which we want to distinguish the individual speaking or writing persons by the use of different typefaces. The condition is that such grotesk should blend in perfectly with the proportions, colour and above all with the expression of the basic, serif typeface. In the area of non-fiction typography, what we appreciate in sans-serif typefaces is that they are clamorous in inscriptions and economic in the setting. John Sans is to be a modest servant and at the same time an original loudspeaker; it wishes to inhabit libraries of educated persons and to shout from billboards. A year ago we completed the transcription of the typefaces of John Baskerville, whose heritage still stands out vividly in our memory. Baskerville cleverly incorporated certain constructional elements in the design of the individual letters of his typeface. These elements include above all the alternation of softand sharp stroke endings. The frequency of these endings in the text and their rhythm produce a balanced impression. The anchoring of the letters on the surface varies and they do not look monotonous when they are read. We attempted to use these tricks also in the creation of a sans-serif typeface. Except that, if we wished to create a genuine “Baroque grotesk”, all the decorativeness of the original would have to be repeated, which would result in a parody. On the contrary, to achieve a mere contrast with the soft Baskerville it is sufficient to choose any other hard grotesk and not to take a great deal of time over designing a new one. Between these two extremes, we chose a path starting with the construction of an almost monolinear skeleton, to which the elements of Baskerville were carefully attached. After many tests of the text, however, some of the flourishes had to be removed again. Anything that is superfluous or ornamental is against the substance of a grotesk typeface. The monolinear character can be impinged upon in those places where any consistency would become a burden. The fine shading and softening is for the benefit of both legibility and aesthetics. The more marked incisions of all crotches are a characteristic feature of this typeface, especially in the bold designs. The colour of the Text, Medium and Bold designs is commensurate with their serif counterparts. The White and X-Black designs already exceed the framework of book graphics and are suitable for use in advertisements and magazines. The original concept of the italics copying faithfully Baskerville’s morphology turned out to be a blind alley. This design would restrict the independent use of the grotesk typeface. We, therefore, began to model the new italics only after the completion of the upright designs. The features which these new italics and Baskerville have in common are the angle of the slope and the softened sloped strokes of the lower case letters. There are also certain reminiscences in the details (K, k). More complicated are the signs & and @, in the case of which regard is paid to distinguishing, in the design, the upright, sloped @ small caps forms. The one-storey lower-case g and the absence of a descender in the lower-case f contributes to the open and simple expression of the design. Also the inclusion of non-aligning figures in the basic designs and of aligning figures in small caps serves the purpose of harmonization of the sans-serif families with the serif families. Non-aligning figures link up better with lower-case letters in the text. If John Sans looks like many other modern typefaces, it is just as well. It certainly is not to the detriment of a Latin typeface as a means of communication, if different typographers in different places of the world arrive in different ways at a similar result.