Attention, design enthusiasts and space enthusiasts alike! Are you looking for a typeface that embodies the futuristic spirit of NASA and the excitement of space exploration? Look no further than Nasalization, an ultramodern sans serif font that takes inspiration from the iconic NASA logo of 1975. Nasalization is the perfect choice for any project that requires a touch of high-tech sophistication, from scientific research papers to sci-fi novels to sleek website designs. With its six weights and attention-grabbing italics, Nasalization offers versatility and visual impact in equal measure. But what really sets Nasalization apart is its dynamic design features. With the slanted “M” and “W” characters, this font is truly out of this world—the letters will automatically flip or straighten up depending on their surrounding characters, thanks to its OpenType-savvy programming. And if you prefer a more traditional look, you can easily turn off the flipped-letter effect by disabling the “standard ligatures” function in your design software. For even more customization options, Nasalization offers an OpenType “stylistic alternates” function that allows you to add a crossbar to the “A” character, giving your designs an extra touch of style and sophistication. So whether you’re designing a logo for a space-themed startup or crafting the perfect cover for your sci-fi novel, Nasalization is the typeface that will take your designs to new heights. Choose Nasalization and experience the power of NASA-inspired design today! Most Latin-based European, Vietnamese, Greek, and most Cyrillic-based writing systems are supported, including the following languages. Afaan Oromo, Afar, Afrikaans, Albanian, Alsatian, Aromanian, Aymara, Azerbaijani, Bashkir, Bashkir (Latin), Basque, Belarusian, Belarusian (Latin), Bemba, Bikol, Bosnian, Breton, Bulgarian, Buryat, Cape Verdean, Creole, Catalan, Cebuano, Chamorro, Chavacano, Chichewa, Crimean Tatar (Latin), Croatian, Czech, Danish, Dawan, Dholuo, Dungan, Dutch, English, Estonian, Faroese, Fijian, Filipino, Finnish, French, Frisian, Friulian, Gagauz (Latin), Galician, Ganda, Genoese, German, Gikuyu, Greenlandic, Guadeloupean Creole, Haitian Creole, Hawaiian, Hiligaynon, Hungarian, Icelandic, Igbo, Ilocano, Indonesian, Irish, Italian, Jamaican, Kaingang, Khalkha, Kalmyk, Kanuri, Kaqchikel, Karakalpak (Latin), Kashubian, Kazakh, Kikongo, Kinyarwanda, Kirundi, Komi-Permyak, Kurdish, Kurdish (Latin), Kyrgyz, Latvian, Lithuanian, Lombard, Low Saxon, Luxembourgish, Maasai, Macedonian, Makhuwa, Malay, Maltese, Māori, Moldovan, Montenegrin, Nahuatl, Ndebele, Neapolitan, Norwegian, Novial, Occitan, Ossetian, Ossetian (Latin), Papiamento, Piedmontese, Polish, Portuguese, Quechua, Rarotongan, Romanian, Romansh, Russian, Rusyn, Sami, Sango, Saramaccan, Sardinian, Scottish Gaelic, Serbian, Serbian (Latin), Shona, Sicilian, Silesian, Slovak, Slovenian, Somali, Sorbian, Sotho, Spanish, Swahili, Swazi, Swedish, Tagalog, Tahitian, Tajik, Tatar, Tetum, Tongan, Tshiluba, Tsonga, Tswana, Tumbuka, Turkish, Turkmen (Latin), Tuvaluan, Ukrainian, Uzbek, Uzbek (Latin), Venda, Venetian, Vepsian, Vietnamese, Võro, Walloon, Waray-Waray, Wayuu, Welsh, Wolof, Xavante, Xhosa, Yapese, Zapotec, Zarma, Zazaki, Zulu and Zuni.

Advertisers Gothic is bold and brash, like the city it comes from, Chicago. It was designed by the accomplished German-American matrix engraver, Robert Wiebking, for the Western Type Foundry in 1917. As its name suggests, it was designed for commercial headliner work, much as Publicity Gothic by Sidney Gaunt for BB&S the year before. See our Publicity Headline. Alternate letters ‘A’ & ‘S’ are provided. The most popular ad words “Free!”, “New!” and “Sale” (with both esses) are provided at an angle for dramatic tension. Advertisers Gothic became quite popular because it was effective. It can work equally well for a flyer advertising a non-profit event as for a magazine product ad. This font refuses to be a wimp. Use it boldly. Advertisers Gothic ML represents a major extension of the original release, with the following changes: 1. A total of 335 glyphs (compare) with added glyphs for the 1250 Central Europe, the 1252 Turkish and the 1257 Baltic Code Pages. 2. Added OpenType GSUB layout features: pnum, ornm, liga, hist & salt ˜ with total 13 lookups. 3. Added 209 kerning pairs. 4. Revised vertical metrics for improved cross-platform line spacing. 5. The most popular ad words “Free!”, “New!” and “Sale” (with both esses) are provided at an angle for dramatic tension The zip package includes two versions of the font at no extra charge. There is an OTF version which is in Open PS (Post Script Type 1) format and a TTF version which is in Open TT (True Type)format. Use whichever works best for your applications.

TT Severs useful links: Specimen | Graphic presentation | Customization options TT Severs is a geometric grotesque with emphasized elements of internal brackets. A distinctive feature of TT Severs is the unusual form of internal ovals, which refers us to the style of traditional Arabic writing. TT Severs has a strong character and is great for use in high tech (IT), the web, in robotics, computer games, and sports. TT Severs is a 2-in-1 font family. In a large body size, it works great as a display font, creating a distinctive character for logos and headings. At the same time, when TT Severs is used in a small body size or in large text arrays, the font’s peculiarities of bracket construction fade, and it perfectly functions as a text font, thanks to both the low contrast between vertical and horizontal strokes and the detailed logic of interaction of black and white letter elements. The font family TT Severs includes 18 fonts, each of which consists of 558 glyphs. The family has standard and discrete ligatures, which include experimental ligatures for the Cyrillic alphabet. In addition, TT Severs can be made a little more humanist—it is enough to turn on stylistic alternates, and due to them the font takes the form of a humanist grotesque, which refers us to traditional broad nib writing. As part of the font family, you will also find old-style figures and a large number of OT features such as case, ordn, sups, sinf, dnom, numr, onum, tnum, pnum, liga, dlig, salt (ss01), frac.

Hype lives up to its name. An energetic attempt to blow past previous sans’ descriptive words of massive, large, extensive, super and others. Hype transcends the everyday marketing terms and rests solely atop them all with a jaw-dropping current offering of 432 fonts that spans 18 widths and 12 weights. Insert a long pause and mic drop here, because nothing compares. Hype Volume 3 includes 6 of the 18 subfamilies that comprise the full Hype Collection. Each of these subfamilies represent 1 of the 18 available widths and each width contains 12 weights and matching italics. Volume 3 contains 144 fonts. Families included in Volume 3: Hype 0300, Hype 0600, Hype 0900, Hype 1200, Hype 1500, and Hype 1800. If you would like to complete your collection be sure to view and purchase Hype vol 1 and Hype vol 2. Hype’s bombastic approach meant supplying everything it could within each typeface: including small caps, yes small caps, a full numeral set that includes inferiors and superiors, super- and subscripts, full fraction support, case-sensitive forms, stylistic alternate letterforms, and more while touting a full Western, Central and South Eastern European character support. Embracing a Univers-esque bravado and a willingness to push the envelope, Hype leaves even more room to grow. No corners were cut, no shortcuts taken with a focus on sensible, efficient letter construction and functional reliability that ignores any one classification and instead looks to form an amalgam of classic sans styles influenced by wood type, movie showcards, and urban industrial letterforms.

If you still think that an antiqua is a typeface with a strong historical character that difficult to apply in modern realities, meet the new typeface from TypeType! TT Livret is an elegant, modern and functional antiqua featuring a calm text and an expressive display subfamily. TT Livret useful links: Specimen | Graphic presentation | Customization options This font looks harmonious in books and other periodicals, on posters or on magazine covers. The scope is not limited to the printing industry, because TT Livret looks aesthetically pleasing wherever text is used. The text subfamily has uniwidth proportions and a calm spirit, oval round characters, free spacing and more open apertures. The glossy display subfamily is proportional and has round signs that are as close to a circle as possible, the apertures are closed, and the spacing is dense. The font has an intermediate subfamily - Subhead, which can look more relaxed when used as text font, or be contrasting and used as a display font. In TT Livret, we have embodied the idea of ​​an antiqua that will be comfortable to use in modern realities. This is a functional font, where the text face does not distract from reading, and the display face, on the contrary, attracts attention. The TT Livret font family consists of 32 faces: 15 upright, 15 oblique, and 2 variable fonts. Each face has 1031 glyphs. The font contains 26 OpenType features, as well as a large number of ligatures. There are many alternative characters in italics, which are especially diverse in Cyrillic.

The courageous Russian author of the best seller Anastasia, Vladimir Megre, once said that this remarkable woman would inspire creative people around the world to produce their best work. Since I consider myself a creative person who has been deeply touched by her story, I sincerely hope that this will be true for me also. Anastasia talks a lot about God, the wonders of the natural world and how all things have been created so perfectly. This belief in universal perfection, however, is not confined to mystics alone. Many great mathematicians and scientists, including Albert Einstein, were of the same opinion. Having read Dan Brown’s The Da Vinci Code, I became quite fascinated with the so-called Fibonacci series; "a sequence of integers in which each integer (Fibonacci number) after the second is the sum of the two preceding integers; specif., the series 1, 1, 2, 3, 5, 8, 13, . . ." (Webster’s Dictionary). These mysterious numbers, which are said to give divine proportions, are found throughout nature in everything from a rose to a spiral galaxy. Many believe that this reinforces the argument that there is a divine intelligence back of creation. With that in mind, I thought it would be interesting to see if I could somehow create a font using these numbers in the design process. If I have succeeded - even partially - in attaining these mystical proportions, it will definitely have been worth all the hard work. And, I sincerely hope that many will enjoy using this font in producing their own best work.

Get stylish with Distinct Style, a fashionable and contemporary pair of signature & sans fonts designed to perfectly compliment one another. With a fast-flowing script font and a two-weight modern sans serif, the Distinct Style duo offers typographic harmony for your professional design projects, including; logos, branding, magazines, blog posts, social media, advertisements & product designs. Distinct Style includes 4 font files, designed to work as perfect companions or simply as strong standalone typefaces; 1. Distinct Style Script • A classy fast-flowing signature font containing upper & lowercase characters, numerals and a large range of punctuation. 2. Distinct Style Script Alt • This is a second version of Distinct Style Script, with a completely new set of upper & lowercase characters. If you wanted to avoid letters looking the same each time to recreate a custom-made style, or try a different word shape, simply switch to this font for an additional layout option. 3. Distinct Style Sans Light • A stylish, modern sans-serif font containing uppercase only characters, numerals and a large range of punctuation. Creates a perfect pairing contrast with the Disticnt Style Script fonts. 3. Distinct Style Sans Bold • A bolder version of the Distinct Style Sans font. Add some contrast to your text by pairing this with the Sans Light version, or use at smaller sizes. Distinct Style Script contains 64 Ligatures, accessible by turning on 'Discretionary Ligatures' with any software supporting OpenType features. Fonts include multilingual support for; English, French, Italian, Spanish, Portuguese, German, Swedish, Norweigen, Danish, Dutch, Finnish, Indonesian, Filipino, Malay.

Hi there! Let me introduce Symply – a handwritten signature-style font. Symply is perfect for logos, branding, quotes, blog headlines, magazine and book design, product packaging, web design – or for any text on postcards and your favorite photos. Symply contains: a standard set of characters with wide multilingual support: Western-, Central- and Eastern-European, Baltic, Turkish, Latin-type Africans, and Asian (94 languages in total) 2 additional sets of alternative characters for lowercase letters 8 alternative characters for some initial letters 28 ligatures for double letters and frequent combinations a bonus font with 62 swashes and doodles Symply has two types of embedded auto-replacements: lowercase letters without connecting strokes (for a case of the last character of the word), and ligatures (for a case of two letters that do not pair well together). These features work well in many apps (even simple ones like Notepad/TextEdit), and if you need to customize their application – you could use programs that support OpenType features (for example, Adobe apps or CorelDraw). All these additional glyphs are PUA-encoded, so if your software does not support OpenType — you could access them through Character Map (Windows) or Font Book (Mac) Swashes and doodles come in a bonus font, Symply Swashes. To type them, please press keys with letters A – X, a – x, and numbers 0 – 9 I hope you will like Symply and create great designs with it! And if you have any questions, feel free to contact me via e-mail: triple.hely@gmail.com

Introducing "Masked Hero," a dynamic and commanding font that stands tall as a bold, oblique, all-cap typeface. This font is not just a collection of letters; it's a visual narrative of strength, speed, and superhero prowess. "Masked Hero" takes typography to new heights by incorporating uppercase letters adorned with intricate wing patterns, elevating your design into a powerful champions. The uppercase characters in "Masked Hero" aren't just letters; they're symbols of superheroic identity, each adorned with wing-like patterns that evoke a sense of flight and strength. These letters become the emblem of your design, embodying the essence of masked heroes ready to leap into action. To provide designers with unparalleled flexibility, "Masked Hero" is equipped with alternates for both uppercase and lowercase letters. This feature allows you to customize the appearance of your text, giving you the creative freedom to push the boundaries of typographic design. The alternates enhance the visual impact of your message, ensuring that every word becomes a statement. With a sharp and bold aesthetic, "Masked Hero" is tailor-made for projects that demand speed, strength, and a touch of superhero flair. Whether you're designing a logo for a masked vigilante, creating dynamic sports-themed graphics, or crafting the name of a superhero, this font is your ally in making a bold statement. Masked Hero offers you: 1. 4 options of letters, All Caps (All options of the characters are included in one font) 2. Numbers and Punctuation 3. Multilingual Support (Latin Western Europe)

HD Colton is a 90-style super-sans from London Design Studio HyperDeluxe®. Using a combination of horizontal & vertical terminals along with squarish ovals, it is built with a confident structure that feels so much more than a neutral sans, it feels iconic. Engineered in 5 widths, compressed to extra wide, and in nine weights, HD Colton features a huge 90 styles that will offer your brand ultimate flexibility and variation in one font family. The black weights will help bring prominence to your brand while the light to mid weights will help you tell your story at a smaller size. HD Colton includes 1200+ glyphs per style, providing you with a workhorse sans that supports 200+ languages including extended Latin, extended Cyrillic and basic Greek. Also included are 5 stylistic sets, 2 arrow sets & numerous OpenType features (see last poster for complete list). The HD Colton complete family package comes with a single, 3-axis variable font so you'll have an infinite amount of combinations and uses for you to experiment with and add that touch of finesse to your visuals. Variable fonts are tech friendly providing smaller sizes for developers to work with, while also being responsive and used for motion design on the web. HD Colton key features: 3-Axis Variable Font. 90 Styles. 1200+ Glyphs Per Style. 5 Widths (Compressed, Condensed, Regular, Wide, Extra Wide). 200+ Languages Supported. Extended Latin, Extended Cyrillic, Greek Support. Stylistic Alternates for some key glyphs (J, Q, G, l, &, Arrows). Extensive OpenType features.

Presenting Ever Looser! A Wild Brush Font with a distinct texture. You can type by Mix & Match to get a unique combination. It looks original and can be used for all your project needs. Each glyph has its own uniqueness and when meeting with others will provide dynamic and pleasing proximity. This font can be used at any time and any project. As you can see in the presentation pictures above, Ever Looser looks 'wild' on design projects. So, Ever Looser can't wait to give its touch to all your design projects such as environmental campaigns, quotes, poster design, book cover design, promotional materials, t-shirt, hoodie, product packaging, simply as a text overlay to any background image, etc. Besides that, Ever Looser also has some ligature that gives a surprise when you type certain characters combinations. The ligatures are TT, LL, ll, oo, and rr. What's Included? 1. Ever Looser • Comes with uppercase, lowercase (small caps), ligatures, numeral, punctuation, symbols, and multilingual support (Afrikaans, Albanian, Catalan, Danish, Dutch, Estonian, English, Finnish, German, Icelandic, Indonesian, Italian, Malay, Norwegian, Portuguese, Spanish, Swedish, Zulu, and Many More). 2. Ever Looser Untextured • It's a clean version and comes with uppercase, lowercase (small caps), ligatures, numeral, punctuation, symbols, and multilingual support (Afrikaans, Albanian, Catalan, Danish, Dutch, Estonian, English, Finnish, German, Icelandic, Indonesian, Italian, Malay, Norwegian, Portuguese, Spanish, Swedish, Zulu, and Many More). 3. Extra Swashes • 7 'wild' swashes (every version) that make your design looks natural. Just type S_1 S_2 S_3 S_4 S_5 S_6 S_7 to feature it. We really hope you enjoy it!

With Encercle Draft, you can create circles and other shapes containing numbers up to 999999. Here's how it works: hold shift and type the number of digits, followed by a number. If you want the number 25, hold shift, type 2 followed by 25. If you want the number 250, hold shift, type 3 followed by 250. You can also type letters, periods, slashes, hyphens, question marks and exclamation points. Create an inverse white-on-black effect using your application's Bold feature. Easily change shapes by selecting a different font style from your application's font menu. Encercle Draft is available in the following shapes. Circle Square Box (wide rectangle) Box with rounded ends (tab) Diamond Circle inside a diamond Hexagon Hexagon rotated Octagon Triangle up Triangle down Triangle right Triangle left Quote bubble with left tail Quote bubble with right tail Quote bubble with no no tail Cloud (thought bubble) Encercle Draft uses OpenType technology. Most current graphic design applications support basic OpenType features but there are a few exceptions including AutoCAD, SketchUp, Solidworks and Canva. Encercle Draft will work in Affinity, Inkscape, GIMP, Adobe apps (not Photoshop Elements), Microsoft apps (not Powerpoint), Sibelius and more. Encercle Draft includes a PDF manual with examples. There's also an advanced feature which allows you to create solid-colored backgrounds. For a thicker, sans-serif style, check out Encercle Sans. For more complex layered effects with a different selection of typefaces and shapes, check out Numbers with Rings. Encercle PDF user manual.

Burford is a font family that I sketched while traveling through Europe. I was mesmerized by all the unique typography that was showcased throughout the five countries I visited. Inspired by all that I had seen, I found myself spending 4-5 hours per day in Amsterdam’s Vondel Park drawing characters. Once back in the states I digitalized Burford, deciding it would make for a beautiful layer-based font. Burford Pro package comes with all 18 layering fonts including 5 base layers, 3 top layers, 5 bottom layers and 2 sets of graphic elements. They are strategically made to build on top of each other, creating a cohesive and easy to use layer-based family. Each font also comes with a set of Stylistic Alternatives for letters A C E F G H P Q R. Burford Basic package is created for users who don’t have access to premiere design programs (such as Illustrator, InDesign, Photoshop, etc) and are unable to use the layering effect. Burford can still be a powerful tool as each font can also be used on its own. It includes every font file not needed for the layering effect. (Include 13 fonts - Burford Basic, Dots, DropShadow, Extras Set A, Extras Set B, Extrude B, Extrude C, Inline, Line, Marquee, Outline, Stripes A and Stripes B). The Burford Extras set uses all basic keyboard characters - around 100 total elements per set. They are designed to go specifically with Burford and complement its varying styles perfectly. The set includes: banners, borders, corners, arrows, line breaks, catchwords, anchors and many more!

Hype lives up to its name. An energetic attempt to blow past previous sans’ descriptive words of massive, large, extensive, super and others. Hype transcends the everyday marketing terms and rests solely atop them all with a jaw-dropping current offering of 432 fonts that spans 18 widths and 12 weights. Insert a long pause and mic drop here, because nothing compares. Hype Volume 1 includes 6 of the 18 subfamilies that comprise the full Hype Collection. Each of these subfamilies represent 1 of the 18 available widths and each width contains 12 weights and matching italics. Volume 1 contains 144 fonts. Families included in Volume 1: Hype 0100, Hype 0400, Hype 0700, Hype 1000, Hype 1300, and Hype 1600. If you would like to complete your collection be sure to view and purchase Hype vol 2 and Hype vol 3. Hype’s bombastic approach meant supplying everything it could within each typeface: including small caps, yes small caps, a full numeral set that includes inferiors and superiors, super- and subscripts, full fraction support, case-sensitive forms, stylistic alternate letterforms, and more while touting a full Western, Central and South Eastern European character support. Embracing a Univers-esque bravado and a willingness to push the envelope, Hype leaves even more room to grow. No corners were cut, no shortcuts taken with a focus on sensible, efficient letter construction and functional reliability that ignores any one classification and instead looks to form an amalgam of classic sans styles influenced by wood type, movie showcards, and urban industrial letterforms.

With Encercle Sans, you can create circles and other shapes containing numbers up to 999999. Here's how it works: hold shift and type the number of digits, followed by a number. If you want the number 25, hold shift, type 2 followed by 25. If you want the number 250, hold shift, type 3 followed by 250. You can also type letters, periods, slashes, hyphens, question marks and exclamation points. Create an inverse white-on-black effect using your application's Bold feature. Easily change shapes by selecting a different font style from your application's font menu. Encercle Sans is available in the following shapes. Circle Square Box (wide rectangle) Box with rounded ends (tab) Diamond Circle inside a diamond Hexagon Hexagon rotated Octagon Triangle up Triangle down Triangle right Triangle left Quote bubble with left tail Quote bubble with right tail Quote bubble with no no tail Cloud (thought bubble) Encercle Sans uses OpenType technology. Most current graphic design applications support basic OpenType features but there are a few exceptions including AutoCAD, SketchUp, Solidworks and Canva. Encercle Sans will work in Affinity, Inkscape, GIMP, Adobe apps (not Photoshop Elements), Microsoft apps (not PowerPoint), Sibelius and more. Encercle Sans includes a PDF manual with examples. There's also an advanced feature which allows you to create solid-colored backgrounds. For a thinner, classic architecture/drafting style, check out Encercle Draft. For more complex layered effects with a different selection of typefaces and shapes, check out Numbers with Rings. Encercle PDF user manual.

The Palatino™ typeface was first designed over 50 years ago by Hermann Zapf, and is probably the most universally admired and used of his type designs. In 1950, it was punchcut in metal by August Rosenberger at D. Stempel AG typefoundry in Frankfurt am Main, and then adapted for Linotype machine composition. Zapf optimized Palatino's design for legibility by giving it open counters and carefully weighted strokes, producing a typeface that was legible even on the inferior paper of the post-World War II period. The font was named after Giambattista Palatino, a master of calligraphy from the time of Leonardo da Vinci. Palatino is a typeface based on classical Italian Renaissance forms. It has become a modern classic in itself, and is popular among professional graphic designers and amateurs alike. Palatino works well for both text and display typography. The new Palatino™ Linotype typefaces are OpenType format fonts, which include many newly designed characters in four large character sets; including extensive support for the Latin, Greek, and Cyrillic alphabets, as well as for Central European and many other languages. The Palatino Linotype OpenType fonts contains the following Microsoft code pages: 1252 Latin 1, 1250 Latin 2 Eastern, 1251 Cyrillic, 1253 Greek with polytonic Greek, 1254 Turk, 1257 Windows Baltic, and 1258 Windows Vietnamese. The fonts also include many ligature glyphs, including some historical long s-ligatures, as well as sets of Small Caps, Old style Figures, and vertical & diagonal fractions. Each font contains 1325 different glyphs.

Rather than confining itself to a single style, Ricardo combines the best of two worlds: the conceptual clarity of a geometric design with the legibility and warmth of a humanist design. Its open counters, crisp joints, and even texture allow for effective use in long-form text settings, while its simple geometric shapes combined with some unexpected details make it highly suitable for display settings such as branding and marketing. Ricardo contains seven carefully chosen weights, ranging from ExtraLight to ExtraBold. The Medium weight functions as a slightly darker alternative to the Regular. Ricardo’s 812 glyphs per style support over a hundred languages, and also include arrows and case-sensitive punctuation. The Ricardo family consists of three subfamilies: Ricardo, Ricardo ALT, and Ricardo ITA. Ricardo contains the most conventional forms, and is the most suitable option for long-form text. Ricardo ALT contains simplified shapes for the a, j, u, and t, which are also accessible through Stylistic Set 2 within Ricardo (in opentype-savvy applications). The cursive-like italics of Ricardo ITA provide a slightly more eccentric alternative to the standard italics. Furthermore, all styles contain stylistic alternates that swap the blunt apexes in A, M, N, V, W, v, w, y, and 1 for pointier ones. These are also accessible through Stylistic Set 1. Other opentype goodness includes: (discretionary) ligatures, smallcaps, case-sensitive forms, fractions, nine sets of numerals, and more. David Ricardo (1772-1823) is considered the first of the classical economists, and combined ground-breaking mathematical abstractions with an understandable down-to-earth way of explaining his ideas.

Florian Fecher’s Lektorat font family is one for the books, and for the screens, and for the magazines. While an editorial’s main goals are to entertain, inform, and persuade, more should be considered. For example, clear divisions are necessary, not just from one article to the next, but in how each is positioned as op-ed or fact-based, infographic or table, vilifying or uplifting. From masthead to colophon, Lektorat has six concise text styles and 21 display styles to captivate, educate, and motivate within any editorial purpose. Magazines and related publications are notoriously difficult to brand and then to format accordingly. The research behind Lektorat focused on expression versus communication and what it takes for a great typeface to accomplish both tasks. In the changeover from the 19th to 20th century, German type foundry Schelter & Giesecke published several grotesque families that would become Lektorat’s partial inspiration. Experimentation with concepts from different exemplars gave birth to Lektorat’s manifest character traits: raised shoulders, deep incisions within highly contrasted junctions, and asymmetrical counters in a sans family. After thoroughly analysing magazine publishing and editorial designs, Florian discovered that a concise setup is sufficient for general paragraph text. So Lektorat’s text offering is concentrated into six total styles: regular, semibold, and bold with their obliques. Stylistic sets are equally minimal; an alternate ‘k, K’ and tail-less ‘a’ appear in text only. No fluff, no wasted “good intentions”, just a laser-like suite to focus the reader on the words. The display styles were another matter. They aim to attract attention in banners, as oversized type filling small spaces, photo knockouts, and in subsidiary headings like decks, callouts, sections, and more. For these reasons, three dialed-in widths — Narrow, Condensed, and Compressed — complete the display offerings in seven upright weights each, flaunting 21 headlining fonts in total. If being on font technology’s cutting edge is more your goal, the Lektorat type family is optionally available in three small variable font files for ultimate control and data savings. The Lektorat typeface was forged with a steel spine for pixel and print publishing. It unwaveringly informs, convincingly persuades, and aesthetically entertains when the tone calls for it. Its sans serif forms expand in methodical ways until the heaviest two weights close in, highlighting its irrepressible usefulness to the very end. Lektorat is an example of how much we relish entering into an agreed battle of persuasion — one which both sides actually enjoy.