Fox is a completely new typeface based on my previously designed Fox family font, which has been in distribution by T26 type foundry since 2001. Old Fox typeface design decisions were reconsidered in a way to improve legibility without sacrificing its originality. This new Fox family consists two subfamilies: Fox TRF and Fox Sans TRF. Fox TRF is upright italic typeface with light, regular and bold weight styles. The most distinguished Fox characteristic is the lowercase letters. Their curly, playful and vivid letter forms were derived from handwritten lettering then carefully shaped and adapted onto sans serif category. Fox typeface is recommended for use as a display font, and has been generated in a single OpenType format with Western CP1252 character set.

When Baka and Baka Too did very well commercially (Baka was named the Best Cursive Rough Script in 2005), I shied away from doing rough, handwritten scripts in fear as being seen as a one-trick-pony. A few years have passed and some early sumi-e brush ‘doodles’ kept appealing to me. I initially thought this new font would just fall under the Baka mantle and just become a new sibling, but as brush hit paper over and over again, the letters took on a different personality from Baka. This new font was turning out to be far more expressive, smooth and rough, tasty but sticky. This dichotomy demanded a new name. The rough and smooth texture suggested the name Fugu—oddly delicate while rough and functional.