In 1948, Mergenthaler Linotype released the first weights of Trade Gothic, designed by Jackson Burke. Over the next 12 years, Burke, who was the company’s Director of Typographic Development from 1948 through 1963, continued to expand the family. Trade Gothic Next is the 2008 revision of Jackson Burke’s design. Developed over a prolonged period of time, the original Trade Gothic showed many inconsistencies. Under the direction of Linotype’s Type Director Akira Kobayashi, American type designer Tom Grace, a graduate of the MA Typeface Design in Reading, has redesigned, revised and expanded the Trade Gothic family. Many details were improved, such as the terminals and stroke endings, symbols, and the spacing and kerning. Moreover, there are newly added compressed widths and heavy weights perfect for setting even more powerful headlines. Trade Gothic Next brings more features and better quality for today’s demanding typographers. Trade Gothic Next Soft Rounded introduces a new friendliness and warmth to the family.

Franklin Gothic Hand Demi Shadow is another one in my series of hand-drawn fonts from way back in time – before computers changed the way we worked in advertising. This one was especially used for what we called "pork-belly-ads": ads for food-stores! I think it is very useful for all kinds of advertising that demands a lot of bang! Your powerful typedesigner Gert Wiescher

ITC Tiffany font was designed by Edward Benguiat, a highly contemporary blend of two fonts, Ronaldson and Caxton. The best characteristics of both were combined to produce a refined and refreshing font, ITC Tiffany.

Ed Benguiat drew the PL Bernhardt font which was released in 1970. PL Bernhardt was modeled after a 1930/1931 design by Lucian Bernhard. All terminals on non-vertical strokes are diagonal so that lower and uppercase X looks as though they are dancing.

ITC Barcelona was designed by Ed Benguiat, a serif typeface with almost decorative details. The bold and heavy weights include some unique twists to a number of characters and numerals which are slightly rounder than those of the other weights. The flexible ITC Barcelona can be used in text or displays.

ITC Cheltenham font in its present form is the work of designer Tony Stan. Originally designed by architect Bertram Goodhue, it was expanded by Morris Fuller Benton and completed by Stan in 1975 with a larger x-height and improved italic details. ITC Cheltenham font is an example of an up-to-date yet classic typeface. In 1993 Ed Benguiat added the Handtooled weights to this family.

ITC Bauhaus was designed by Edward Benguiat and Victor Caruso in 1975. They based it on a prototype face drawn by Herbert Bayer in 1925 while he was teaching at the Bauhaus School in Dessau, Germany. ITC Bauhaus has simple geometric shapes and monotone stroke weights. The rounded, open forms and quirky geometric gyrations of ITC Bauhaus will make contemporary graphic designs look both fun and stylish.

Here’s a fresh take on a classic, Caslon Black Swash by Ed Benguiat. Big, bold and beautiful, it’s a natural choice for distinctive and attractive headlines. Several alternate lowercase characters are included in the font, in place of some math operators. The PC Postscript, Truetype and Opentype versions contain the complete Latin language character set (Unicode 1252) plus support for Central European (Unicode 1250) languages as well.

Tuff began with Magma. Set as text, they appear to be similar and are quite comfortable as typographic companions. The child-safe softness of Tuff owes something to the letterforms of the earliest extant Greek Manuscript, The Persae by Timotheos in the 4th Century BC. It is beholden to Morris Fuller Benton's original Souvenir, and its revival by Ed Benguiat. My own Stone Informal was also an influence.

ITC Bookman font was designed by Edward Benguiat, whose goal was to design a typeface that had a clear resemblance to previous Bookman faces but was different and more versatile. This typeface retains all the traits of the original and adds a large x-height and moderate stroke contrast for optimal legibility. ITC Bookman font also has italics which are true cursive forms, as opposed to oblique roman characters. Featured in: Best Fonts for Tattoos

Typefaces, like most other works of art, provide a small window into the personalities and sensibilities of the artists who create them. ITC Panache not only provides this window, it is also aptly named. Mr. Edward Benguiat the dreator of ITC Panache, has all the dash, verve (and panache) hinted at in the design, Creative, capable and prolific, Ed Benguiat has drawn hundreds of exciting and popular typeface designs. Benguiat's design goal was to create a sans serif typestyle that is versatile, utilitarian - and distinctive. We think he has succeeded admirably. ITC Panache's three weights mix exceptionally well to complement each other or provide emphasis where necessary. Extensive testing at text sizes and design fine-tuning has produced a typeface family which is remarkably homogenous and consistent in color. Text set in ITC Panache is inviting without dissapointment. It is exceptionally easy to read, even in long text blocks of copy or small point sizes. When set in larger sizes or used for headlines, ITC Panache's character traits becomes more apparent and pronounced to the reader. They help to create graphics with distinction and style. Big or small. a little or a lot. it's hard not to use ITC Panache well. If you could pigeonhole ITC Panache, it would probably be classified as a stressed sans", but this would not completely describe, or do justiceto, the design. There is a slight contrast in stroke weight, which becomes more pronounced as the familiy weight increases; but there is a more to distinguish ITC Panache from ather sans serifs. Perhaps most obvious is its high waist and correspondingly slight condensation of the top half of the "round" capitals. Both of these traits link ITC Panache with the sensuous forms of art nouveau creations. In contrast are the typicall old style "e" found in designs like Cloister and ITC Berkeley Old Style, and the two storied "g" common to the early 20th century sans serif designs. The capital "A" even has the cupped top found in Caslon designs. Part of the beauty of ITC Panache is that all of these seemingly unrelated desig traits are melded into a design of exceptional continuity."

In 1994, Edward Benguiat designed ITC Edwardian Script, an emotional, lyrical, even passionate calligraphic typeface. Its appearance was influenced by the look of writing with a steel pointed pen, an instrument which can be pushed as well as pulled, and which produces stroke contrast when pressure upon it is varied. The delicate, sophisticated letterforms of ITC Edwardian Script font were drawn and redrawn until the connective elements of the letters were perfected to create the look of true handwriting.

ITC Cheltenham font in its present form is the work of designer Tony Stan. Originally designed by architect Bertram Goodhue, it was expanded by Morris Fuller Benton and completed by Stan in 1975 with a larger x-height and improved italic details. ITC Cheltenham font is an example of an up-to-date yet classic typeface. In 1993 Ed Benguiat added the Handtooled weights to this family. ITC Cheltenham® font field guide including best practices, font pairings and alternatives.

The Souvenir typeface was originally drawn by Morris Fuller Benton in 1914 as a single weight for the American Type Founders company. It was revived in 1967 by Photo-Lettering and optimized for phototypesetting equipment. ITC was formed in 1971 and, with the help of Photo-Lettering, introduced ITC Souvenir as one of its first font families. ITC Souvenir was designed by Ed Benguiat and comes in four weights, each with a matching italic. In 1983, Ned Bunnel's ITC Souvenir Monospaced was released; this is a monospace version of ITC Souvenir.

CA Edwald, the superbly crafted alphabet design now available in 5 weights, combining the familiar, the unusual, the practical and the aesthetic. Plan ahead and make use of the assorted logo letters that add distinction to your headline. CA Edwald is a welcome addition to our ever-growing collection of alphabet designs. It is prepared to meet your graphic requirements. Now there is one trusty Musketeer for today’s advertising. The illegitimate child of Oswald Bruce Cooper and Ed Benguiat, a mixture or even the “best of”: CA EDWALD.

New York designers Ed Benguiat, Victor Caruso, and the staff at Photo Lettering, Inc. developed the ITC Korinna typeface family during the 1970s. ITC Korinna is based on an older German design that was originally cast at the beginning of the 20th century. That ITC Korinna was created speaks to the status that Art Nouveau had for designers during the 1960s and 70s. Thanks to their keen reviving of this ever-popular style, computer users can still use this type style today. ITC Korinna is perfect for display and advertising typography, as well as for headlines in newsletters and magazines.

The Englishman William Caslon (1672-1766) first cut his typeface Caslon in 1725. His major influences were the Dutch designers Christoffel van Dijcks and Dirck Voskens. The Caslon font was long known as the script of kings, although on the other side of the political spectrum, the Americans used it as well for their Declaration of Independence. The characteristics of the earlier Renaissance typefaces are only barely detectable. The serifs are finer and the axis of the curvature is almost or completely vertical. The overall impression which Caslon makes is serious, elegant and linear. Next to Baskerville, Caslon font is known as the embodiment of the English Baroque-Antiqua and has gone through numerous new interpretations, meaning that every Caslon is slightly different. ITC Caslon 224 was designed by Edward Benguiat and appeared with ITC in 1982. It is the text font which expanded upon the title font ITC Caslon 223. The alterations in the proportions of the letters make this Caslon 224 a noticeable departure from the original, but make the font overall more legible.

The Centurion is a gothic blackletter. It feels classic and artistic. Add this beautiful font to each of your creative ideas and notice how it makes them stand out! The Centurion is perfect for Band logos & branding, product designs, label, product, movie, book tittle, product packaging, t’shirt design