Introducing TT Norms® Pro Serif, version 1.100! The updated font now has new OpenType features and localization for the Serbian and Bulgarian languages. TT Norms® Pro Serif is a functional serif based on our studio's main bestseller—the versatile sans serif TT Norms® Pro. Together, they form an ideal font pair. Although these typefaces are made for each other, they can easily be used independently and paired with other fonts. So, TT Norms® Pro Serif is a self-sufficient and elegant serif, neutral at the same time. It is easy to recognize due to its gentle proportion dynamics, open aperture, slanted oval axis, and low stroke contrast. Another distinctive feature of this font is brutal serifs that adjust in length according to the weight of the font. As well as TT Norms Pro, there are Italic font styles in TT Norms® Pro Serif. However, for this serif, we have designed true italics instead of simple slanted font styles. Their key feature is the ability of the lowercase letterforms to change in reference to the roman font styles. They become more rounded, moving towards handwritten shapes. The nature of the italics turned out sharper than that of the roman font styles. It can be used to place accents that would attract attention without interfering with the process of reading. TT Norms® Pro Serif is capable of solving multiple design tasks. It is highly readable, which makes it convenient for small point sizes. This serif's application range is broad and diverse: it can be used for websites, printed materials, and packaging design. The font is well-suited for projects in the domains of culture, art, history, or literature and can be implemented into the designs of signs, posters, or premium products and services. TT Norms® Pro Serif, version 1.100, consists of: 24 font styles: 11 roman, 11 italic, and 2 variable fonts (one for the roman font styles and another—for italics); 1380 glyphs in each font style; 31 OpenType features, including options for localization.

When Baka and Baka Too did very well commercially (Baka was named the Best Cursive Rough Script in 2005), I shied away from doing rough, handwritten scripts in fear as being seen as a one-trick-pony. A few years have passed and some early sumi-e brush ‘doodles’ kept appealing to me. I initially thought this new font would just fall under the Baka mantle and just become a new sibling, but as brush hit paper over and over again, the letters took on a different personality from Baka. This new font was turning out to be far more expressive, smooth and rough, tasty but sticky. This dichotomy demanded a new name. The rough and smooth texture suggested the name Fugu—oddly delicate while rough and functional.

NorB Felt Tip was inspired from the lettering of my grand-brother Med Bahha who taught several kinds of letterings. It is a handwritten text font mimicking a felt pen and can be used with any word processing program for text and display use, print and web projects, apps and ePub, comic books, graphic identities, branding, editorial, advertising, scrapbooking, cards and invitations and any casual lettering purpose… or even just for fun! NorB Felt Tip comes with 6 weights each with their matching italics and in a Light, Normal, Bold and Heavy version.

For the font design project, I had decided to make a typeface which would reflect the style architectural of Zaha Hadid. My purpose was the presentation of a font to her as Zaha Hadid was alive during my project process. But nearly at the end of the project we unfortunately received the death news of her. Her life wasn't long enough to see the project completed.