So classic, so retro... it's Retrology! Introducing, Retrology. This monoline typeface will bring you to the good ol' days with its classic touch!

The purpose of Happy-Go-Lucky is to bring joy to the world. These cheerful little dingbats will brighten your day right up!

Diskus is a trademark of Linotype GmbH registered in the U.S. Patent and Trademark Office and may be registered in certain other jurisdictions.

Wedding Regular was originally designed by Morris Fuller Benton for ATF and released as Wedding Text in 1901. It is a lighter version of his ENGRAVER'S OLD ENGLISH of the same period. Wedding Regular is based on the Textura style of blackletter that continued in popularity in England into the 16th century, long after the Dutch, French and Italians had moved to a Roman model that expressed the Renaissance humanism of the period. Wedding Headline is a still lighter version of the regular text face, suitable for setting larger sizes while still preserving the delicacy of the decorative hairlines. Textura continues in use in England and the United States for newspaper mastheads, gift shop signs, wedding invitations and programs and other applications where a feeling of tradition is desired. I recently saw an 1980ish photo of a “Tubby Isaac” sign in London using textura. I believe Benton’s design captures that feeling without being heavy-handed and still remaining quite readable for eyes accustomed to Roman lettering. Both Wedding Regular and Wedding Headline convey a comfortable familiarity. These two fonts may be purchased together at an attractive discount or they may be purchased separately. The full character set may be found in the pdf file that you can download from the gallery section. The two monks (alt-0172 and alt-0177) are from a set of sixteenth century decorative initial letters by Gering and Renbolt. Please note that there are two different eszetts, the blackletter style at alt-0126 and the antiqua style at the alt-0223.

Ornaments family with four different sets plus a decorative capitals font from the rare, valuable and amazing Allerlei Zierat book from Schelter & Gieseck (1902). A research and free interpretation by Intellecta Design. This encyclopedic specimen book of the Leipzig, Germany type foundry and printing supply house J.G. Schelter & Giesecke features, as the title indicates, all kinds of decoration for supplying printing of every type. On the title page, the firm boasts winning grand prize in 1900 in Paris (presumably at the Exposition Universelle). It is hard to do justice in a short description to the variety of styles (traditional, Jugenstil, etc.) and categories (certificates, letterheads, borders, ornaments, exotic motifs, flowers, animals, silhouettes, menus, greeting cards, vignettes humorous and otherwise, images of bicyclists, occupational symbols, portraits, Classical figures, religious art, heraldry, ships, trains, athletes, etc., etc.) offered in this volume. Some of the examples are printed in color, most are in black-and-white. The Jugenstil cover of this copy shows minor wear and soiling. The plate of “Gust. Carlsson & Co., Stockholm” is attached to the front pastedown. A small fraction of pages show minor soiling, a pencil notation or a short closed tear. Two of the fold-outs at the back have a little more damage-one is missing a 1x2 inch piece along the margin, the other has a 3-inch closed tear and an edge which is crumpled. A rare specimen from the Intellecta rare books library.

Gigafly™ is a contemporary high-contrast sans-serif display typeface designed for branding and impactful posters. The family features very modern and sharp design language, opening a world of lively compositions full of strength, energy and movement. Its playful contrast makes it stand out from the crowd and gives it a unique type of cheerful elegance. Gigafly features lots of stylistic alternates, allowing to create a collage-like, dynamic compositions by mixing the styles and weights of the letters. To make things even more fun, the family contains a set of quirky icons that will inject even more personality into your designs (do not miss out on the super cool manicules!). The family is very powerful, extravagant, playful, yet it manages to keep its elegance - it can be more calm, measured and simple when needed as well. It has a vibe of modern, crisp sans-serif as well as fashion magazine type didone. The full family consists of 15 styles - 5 weights in 3 different optical sizes for headlines, display sizes and big posters. The family offers a 2-axis variable (weight and optical size) font that contains every style and gives even more flexibility and versatility. Each font features 1400 glyphs, including uppercase, lowercase, icons, tons of alternates, as well as other OpenType features such as stylistic sets, case sensitive forms, lining and old style figures, basic fractions and superscript/subscript, slashed zero, currencies and symbols.

The Crafty ! a Handwritten Display Font With 3 Style (Regular,Outline and Shadow) You Can Mix And Match for Your Awesome Project This fonts is ideal for crafting, branding and decorate your any project. This fonts are perfect for wedding invitation or your blog. Also with their help, you can create a logo or beautiful frame for your home. Or just use for your business, book covers, stationery, marketing, magazines and more. FEATURES : Uppercase & Lowercase Number & Punctuation More than 242 of glyphs Multilingual Language PUA Encode 25 Ligatures Alternate The alternative characters were divided into several Open Type features can be accessed by using Open Type savvy programs such as Adobe Illustrator, Adobe InDesign, Adobe Photoshop Corel Draw X version, And Microsoft Word. And this Font has given PUA unicode (specially coded fonts). so that all the alternate characters can easily be accessed in full by a craftsman or designer. If you don't have a program that supports OpenType features such as Adobe Illustrator and CorelDraw X Versions, you can access all the alternate glyphs using Font Book (Mac) or Character Map (Windows). To Access Alternate Characters Click The Link Below: Adobe illustrator CS https://www.youtube.com/watch?v=geL0Ye02Ryk Adobe illustrator CC https://www.youtube.com/watch?v=V25yiUh8BcE Ms Word https://www.youtube.com/watch?v=HxkhZiCuwEw Coreldraw X7 https://www.youtube.com/watch?v=UBVsufJjons Adobe Photoshop CC https://www.youtube.com/watch?v=BYKXl58AdNY Indesign CS https://www.youtube.com/watch?v=HgZTCxKG14Q Check my other Font here : https://gilarstudio.com/

Lydia Sans™ is an elegant geometric sans serif with a charming profile and organic flow. Inspired by the clean typography of the 1920s, it's character and legibility make it suitable for any kind of text applications, from brand design to extensive text layouts. Lydia Sans™ has 22 styles, variable font technology and its weight range spreads from hairline to ultra bold forms. Flexible and adaptable, it covers 230+ languages, including extended Latin, Cyrillic and Greek writing systems. With over 1300 glyphs per style, its Opentype features include alternative shapes, small caps, standard and discretionary ligatures, localised forms in Latin and Cyrillic, case sensitive forms, numerators and denominators, proportional and tabular figures, slashed zero, fractions and more. As a workhorse type system, Lydia Sans™ is a sans serif for everyday use and a great choice for a wide range of applications. • Suggested uses: perfect for brand design, editorial design, web design and packaging design; • 22 styles: 11 weights + 11 italics. • 2 variable fonts; • 1315 glyphs in each weight; • OpenType features: Access All Alternates, Small Capitals From Capitals, Contextual Alternates, Case-Sensitive forms, Glyph Composition, Discretionary Ligatures, Denominators, Fractions, Standard Ligatures, Lining Figures, Localised forms, Numerators, Oldstyle Figures, Scientific Inferiors, Small Capitals, Stylistic Alternates, Stylistic Set 1, Stylistic Set 2, Stylistic Set 3, Stylistic Set 4, Stylistic Set 5, Stylistic Set 6, Stylistic Set 7, Stylistic Set 8, Subscript, Superscript, Tabular Figures, Slashed Zero; • 220 languages supported (extended Latin, Cyrillic, Greek alphabets).

Charming young Italian lady named Donna Lucia that is my handwritten script font. Donna Lucia is feminine and graceful calligraphic handwritten script font as plus a Symbols font with 52 lovely hand-drawn swashes and illustrations. Donna Lucia script is perfect for branding, logos, wedding stationery, social media, packaging, and other projects that require an elegant touch. Donna Lucia feminine font includes also Cyrillic glyphs. Uppercase lowercase and lowercase with flourishes. Donna Lucia script contains a full set of uppercase letters and 3 full sets of lowercase letters, (standard, alternative, and initial form) and 27 ligatures - which can be used to create a handwritten calligraphy look. Donna Lucia Symbols is a font with over 52 hand-drawn elements, illustrations, and swashes and can help to make your design more original. Combine and merge swashes and illustrations to create your own designs and make borders, frames, dividers, logos, and more (just use A-Z or a-z and 0-9 keys in the included Donna Lucia Symbols font). A different symbol is assigned to each uppercase or lowercase standard character, so you do not need graphics software, just type the letter you need. Multilingual Support for 31 languages: Latin glyphs for Afrikaans, Albanian, Basque, Bosnian, Catalan, Danish, Dutch, English, Estonian, Faroese, Filipino, Finnish, French, Galician, Indonesian, Irish, Italian, Malay, Norwegian Bokmål, Portuguese, Slovenian, Spanish, Swahili, Swedish, Turkish, Welsh, Zulu. And Cyrillic glyphs support for Russian, Belorussian, Bulgarian and Ukrainian languages.

The current trend is social media, friendship connection applications and personal web portfolios. This media is used to tell about existence, most people like to upload photos on social media networks, even for personal web portfolios, sometimes people prefer to see the side of daily activities rather than products which are offered. Photos are visual responses, and there are many stories that can be told from a photo. But it will look more interesting if it is added with captions. The very appropriate caption is a text in handwriting. This is what inspired us to create attractive handwriting for social media and networking. We started to do a little research to see the trends of this type of font. Here are some of our notes; 1. Texts are usually in the form of relaxed, non-connected handwriting. 2. There are several connected glyphs, usually by the letters 'o', 'i' and 'y'. And double letters like ‘ll’ and ‘tt’. We anticipate this by making ligature for common texts written concatenated. 3. For personal web portfolio needs, provide affirmation as a characteristic. So the first letter is usually in the form of uppercase which is more prominent than the lowercase rhythm. Prominent but still in proportion. So this is "Brotherhood", a handwritten font that you can use for personal brands, captions and even paragraph writing. Expand your friendship and make your business more closely to your customers as a "Brotherhood" with this font.

Ikan Salmon Ikan Salmon a Handwritten Display Font With 3 Style (Regular,Outline and Shadow) You Can Mix And Match for Your Awesome Project This fonts is ideal for crafting, branding and decorate your any project. This fonts are perfect for wedding invitation or your blog. Also with their help, you can create a logo or beautiful frame for your home. Or just use for your business, book covers, stationery, marketing, magazines and more. FEATURES : Uppercase & Lowercase Number & Punctuation More than 254 of glyphs Multilingual Language PUA Encode 27 Ligatures Alternate The alternative characters were divided into several Open Type features can be accessed by using Open Type savvy programs such as Adobe Illustrator, Adobe InDesign, Adobe Photoshop Corel Draw X version, And Microsoft Word. And this Font has given PUA unicode (specially coded fonts). so that all the alternate characters can easily be accessed in full by a craftsman or designer. If you don't have a program that supports OpenType features such as Adobe Illustrator and CorelDraw X Versions, you can access all the alternate glyphs using Font Book (Mac) or Character Map (Windows). To Access Alternate Characters Click The Link Below: Adobe illustrator CS https://www.youtube.com/watch?v=geL0Ye02Ryk Adobe illustrator CC https://www.youtube.com/watch?v=V25yiUh8BcE Ms Word https://www.youtube.com/watch?v=HxkhZiCuwEw Coreldraw X7 https://www.youtube.com/watch?v=UBVsufJjons Adobe Photoshop CC https://www.youtube.com/watch?v=BYKXl58AdNY Indesign CS https://www.youtube.com/watch?v=HgZTCxKG14Q Check my other Font here : https://gilarstudio.com/

This is a cute story about a mother and her son. :) About a decade ago my own mother got very interested in my work. She used to say my letters had so many swirls and dazzling swashes, and suggested my job seemed to be very fun. She wondered if she could ever try to make her own alphabet... Well, she is a civil engineer and a maths teacher, and appeared to be a little tired of exact sciences... I remember answering this, while she was listening with her typical tender look: -"Mamá... While type-design may be a really enjoyable thing to do, it also involves having a great eye and knowledge about the history of letters: nice curves and shapes require a meticulous study and, like it happens in many fields, practice makes perfect"-. Well, she raised her eyebrows at me. -"and so what?"- She didn't have any experience neither in the field of art nor in the field of graphic design so, I told her that if she really wanted to get into this she should borrow some of my calligraphic books from my beloved shelves in my office. So... she did. Some weeks after that, she came to me with many sketches made with pencils and markers: some letters where very nice and unique while others naturally needed some work. I remember she added ball terminals to all of her letters (even if they didn't need them) because that was one of the rules she imposed. After some back and forth, we had the basis for what would be today, ten years later, the seed of this lovely font Girasol. Her proposal was nice, something I was not accustomed to do, that’s why many years later I decided to watch it with fresh new eyes and finished it. While she was in charge of making the lowercase letters, I helped with the uppercase and also added my hallmark in the alternates, already seen in others of my expressive fonts. The result is an upright decorative font that follows the behavior of the copperplate nib with a naive touch that makes it really cute and useful for a wide range of products. Many alternates per glyph make Girasol a very fun to use font which will delight you. Above posters are a proof of that! This font is a gift for my mother, Susana, who, in spite of her exacts academic background, taught me that beauty can also be found in the imperfect. 1 NOTES (1) In my fonts I'm always in seek of the perfect curve. When I designed Erotica and Dream Script, I read about Fibonacci’s spirals!

Modakshar was inspired by traditional Indic handwriting scripts which ‘hang’ from a common upper horizontal bar. Adapting this motif to Latin letterforms was challenging. The typeface was first conceived in the 1970's as a design project in school. The current digital design was completed in 2002. Basic motif was inspired by traditional Indic script handwriting.

Plantin is a family of text typefaces created by Monotype in 1913. Their namesake, Christophe Plantin (Christoffel Plantijn in Dutch), was born in France during the year 1520. In 1549, he moved to Antwerp, located in present-day Belgium. There he began printing in 1555. For a brief time, he also worked at the University of Leiden, in the Netherlands. Typefaces used in Christophe Plantin's books inspired future typographic developments. In 1913, the English Monotype Corporation's manager Frank Hinman Pierpont directed the Plantin revival. Based on 16th century specimens from the Plantin-Moretus Museum in Antwerp, specifically a type cut by Robert Granjon and a separate cursive Italic, the Plantin" typeface was conceived. Plantin was drawn for use in mechanical typesetting on the international publishing markets. Plantin, and the historical models that inspired it, are old-style typefaces in the French manner, but with x-height that are larger than those found in Claude Garamond's work. Plantin would go on to influence another Monotype design, Times New Roman. Stanley Morison and Victor Larent used Plantin as a reference during that typeface's cutting. Like Garamond, Plantin is exceptionally legible and makes a classic, elegant impression. Plantin is indeed a remarkably accommodating type face. The firm modelling of the strokes and the serifs in the letters make the mass appearance stronger than usual; the absence of thin elements ensures a good result on coated papers; and the compact structure of the letters, without loss of size makes Plantin one of the economical faces in use. In short, it is essentially an all-purpose face, excellent for periodical or jobbing work, and very effective in many sorts of book and magazine publishing. Plantin's Bold weight was especially optimized to provide ample contrast: bulkiness was avoided by introducing a slight sharpening to the serifs' forms."

Jana Nikolic was finishing her degree program at the Faculty of Applied Arts, in Belgrade, with a final project that would combine her two majors: type and book design. Three stories from William Saroyan's My Name Is Aram would provide the text for the book, to be set in a typeface that Nikolic would design. Nikolic knew something special was happening the moment she put pen to paper. The letters just emerged," she recalls. "I started to explore a few new pens and found one I loved. I was able to make its tip bend with pressure." Like the family Saroyan writes about, the design flowing from Nikolic's pen would be simple but a little quirky. "When there were a whole bunch of little black letters around me," continues Nikolic, "I saw that this was going to be a very interesting typeface family." Nikolic drew Latin and Cyrillic letters, lowercase and capital letters, wide letters and narrow letters. She was surprised at how quickly and easily the design came. "There were no badly written letters," she says. "I hardly had to rework them and they fit together remarkably well." ITC Aram's standard character complement consists of one set of lowercase letters and two sets of capitals: one narrow and the other wide. The wide caps can be used with the standard lowercase, or mixed with the narrow caps for a variation on "cap and small cap" copy. The ITC Aram create the opportunity to mix and combine the letters into playful typographic expressions. Words and sentences that twinkle; text that seems light and alive - one runs the risk of creating work that is both delightful and charming when setting copy in ITC Aram."

Plantin is a family of text typefaces created by Monotype in 1913. Their namesake, Christophe Plantin (Christoffel Plantijn in Dutch), was born in France during the year 1520. In 1549, he moved to Antwerp, located in present-day Belgium. There he began printing in 1555. For a brief time, he also worked at the University of Leiden, in the Netherlands. Typefaces used in Christophe Plantin's books inspired future typographic developments. In 1913, the English Monotype Corporation's manager Frank Hinman Pierpont directed the Plantin revival. Based on 16th century specimens from the Plantin-Moretus Museum in Antwerp, specifically a type cut by Robert Granjon and a separate cursive Italic, the Plantin" typeface was conceived. Plantin was drawn for use in mechanical typesetting on the international publishing markets. Plantin, and the historical models that inspired it, are old-style typefaces in the French manner, but with x-height that are larger than those found in Claude Garamond's work. Plantin would go on to influence another Monotype design, Times New Roman. Stanley Morison and Victor Larent used Plantin as a reference during that typeface's cutting. Like Garamond, Plantin is exceptionally legible and makes a classic, elegant impression. Plantin is indeed a remarkably accommodating type face. The firm modelling of the strokes and the serifs in the letters make the mass appearance stronger than usual; the absence of thin elements ensures a good result on coated papers; and the compact structure of the letters, without loss of size makes Plantin one of the economical faces in use. In short, it is essentially an all-purpose face, excellent for periodical or jobbing work, and very effective in many sorts of book and magazine publishing. Plantin's Bold weight was especially optimized to provide ample contrast: bulkiness was avoided by introducing a slight sharpening to the serifs' forms."

Write like the inventor of the diesel engine — it’s possible with the Diesel Rudolf Script (patterned after the original handwriting of Rudolf Diesel)... In 2008 the city of Augsburg and the MAN Group celebrated the 150th birthday of Rudolf Diesel, inventor of the diesel engine which was named after him. With the help of a few preserved original letters, it was possible to create a convincing digital version of Rudolf Diesel’s personal handwriting. The engineer and inventor Rudolf Diesel was born in Paris in 1858 and also went to school there. In1870 his family moved to England and Rudolf was sent to relatives in Augsburg where he continued going to school. Later, after completing his studies in Munich, he began working as an engineer in the machine factory Linde. Alone this part of his life makes clear why Rudolf Diesel’s handwriting was so ”jerky,“ hesitant and inconsistent. He learned to write according to the French style, that is, Latin cursive — completely different from the very correct and neat German handwriting taught at that time which he had to learn at 13 years of age. These circumstances explain why his handwriting is ”messy“ (especially for those days) with its mixtures of letter forms within a text, even within individual words. Plus, he obviously did not attach much importance to ”pretty writing.“ Sometimes the characters are wide, then narrow, sometimes large and clear and then again crammed and primitive. The individuality is emphasized with characteristics derived from quill and ink. The diversified images of the font Diesel Rudolf Script make more than 80 ligatures and stylistic alternates possible which can be selected with help from the OpenType functions Ligatures and Discretional Ligatures.

The idea of this font started while designing a logotype for a company named (Mazarat), consisting of 3D geometric looking shapes and overall structure. After designing several words, I thought of using the design concept of this logo to develop a geometric Kufi font for headline category. All letters of this typeface family were conceived with suitable coordinates and dimensions to create the first weight, bold, before finishing the rest of the letters to support Arabic, Persian, Urdu and Kurdish languages. Another weight was conceived, regular, which was designed closer to light to support applications that require variations in thickness. With a 3D look, this font is a simple and creative addition which can be useful for book titles in addition to a variety of other geometrical constructions projects. It brings new design concept for ends of Jeem, Ayn, Reh and Waw to enhance beauty and harmony and to enrich our previous geometrical font contributions which started with the release of HS Alhandasi and HS Almohandis from HibaStuido.

Edelgotisch is a bold Jugendstil design that shows its strong blackletter roots. This typeface, along with a set of initial letters, was released by Schelter & Giesecke of Leipzig, Germany about 1898 and is very similar to Eckmann-Schrift released by Rudhard'schen Giesserie (later Klingspor) during the same period. One suspects they may have been in direct competition. The decorative devises of the initial letters for Edelgotisch have a simpler, bolder line than for Eckmann. In the initial letter set, the ligatures aesc (AE) and ethel (OE) were generated by embedding the ‘A’ and ‘O’ respectively inside the upper left corner of the ‘E.’ The accented caps were given similar treatment, with the exception of the cedilla. Regarding the I-diaeresis, we considered rotating the accent ninety degrees to avoid and possible misconstruction. On further reflection however, we realized it was silly and unnecessary. No one would look at the accented letterform and see anything but what it is. We have also included four decorative ornaments and a frame with each font.

Sailor is the digital rendition of a film type that was popular in the early- to late-1970s. The type was called West Futura Casual at Photo-Lettering by David West. Some of the letter shapes of the original were replaced with more contemporary versions, but the originals remain accessible as alternates from different cells within the font, along with some other alternates and letter combinations. Just as the name implied, this sort of lettering is what happens when someone tries to apply Futura’s geometrical principles with a casual hand brush. This style has been popular for over three decades now, and is still going on strong. Posters with casual attempts at geometry are seen everywhere these days. Sailor’s brush style is now the standard visual expression of fun, cool, and happy atmosphere. It has the kind of versatility that can excite the eyes of children in cinemas, brand a product as happy and hip, turn a sign or banner into a cheerful invitation, or just make a poster or book cover that much more appealing to the eye.

Lyllo is a casual script font with a huge personality and a bouncy baseline. Each glyph was drawn by hand with a calligraphy pen for later, to be digitized with great precision, carefully guarding the authentic look. It is perfect if you want to convey individuality and style. Lyllo has 745 glyphs: a lot of ligatures that help to sustain the natural flow of handwriting, swashes, finishes, initial shapes and a lot of alternatives for a realistic look with handwriting and for you to give a personalized flare to your designs. Lyllo also offers many catchwords and adornments that complement the charm and uniqueness of the font. To activate the optional glyphs you may click on buttons in any OpenType savvy program or manually choose the characters from Glyph Palette. This lovely font has already an extended character set to support Central and Eastern as well as Western European languages.  Lyllo is a perfect choice for greeting cards, posters, labels, t-shirt design, logos, and more. Lyllo was made to make your project more beautiful and attractive!

Flyers, Intros from James Bond films and PlayStation games as well as the typeface Senator from Zuzane Licko inspired the Dutch designer Paul van der Laan to create his font Linotype Rezident. To its design, van der Laan says, I was designing a business card for a friend and I had a certain mood in mind for the typography. I tried to capture this mood in a couple of sketches, drew a few characters directly onscreen and just expanded them into a typeface." And so began Linotype Rezident, with its cool, technical and constructivist appearance which brings to mind computers and virtual reality. And the name? " The name of the font comes from the game Resident Evil. One of the main characters in the game is called Leon and the typeface was initially drawn for a friend of mine called Leon. It also refers to the city of The Hague - where I live and got my education - since it's often called 'de residentie'", where the queen and parliament of The Netherlands are seated."

Habana Deco ML was inspired by a hand-lettered sign on the stucco exterior of a small pharmacy in modern-day city of Havana, Cuba. It, in turn, was based on the fat-faced Art Deco lettering of the late 20s and early 30s, especially the Futurismo posters out of Italy, as well as alphabets designed in The Netherlands, France, USA and even the Soviet Union. There are 24 stylistic alternate glyphs (SALT), many inspired by a variety of these sources, including a couple from the sign in the front of the Congress Hotel in South Beach, Miami. The others features of the Habana Deco include 363 glyphs, 184 kerning pairs (KERN), 14 ornaments and shapes (ORNM) and 15 discretionary ligatures (DLIG). This is a font with which you can have fun. The zip package includes two versions of the font at no extra charge. There is an OTF version which is in Open PS (Post Script Type 1) format and a TTF version which is in Open TT (True Type)format. Use whichever works best for your applications.

In the early 1980s, at the start of my career, I had the opportunity to work in a print shop with classic lead setting. In those days I would study issues of U&lc magazine from ITC. What really caught my attention were scripts in the Spencerian style. I’ve been fascinated by this American penmanship tradition ever since. A few years ago I developed a font. Boris Bencic used it when he was redesigning L’Officiel magazine in Paris. I took these initial forms and developed them into the font Mommie when I started my own foundry. Although I usually design text typefaces, working on Mommie taught me how complex it can be to create a script headline font. The biggest challenge in this process has been to keep it alive and fresh. The Regular weight is only made for very big headlines. The thin lines with the bold drops are very elegant. For smaller sizes use the Medium and Small weight. It won the TDC 2008 award and was Judges Choice of Christian Schwartz.

This typeface is primarily optimized for the setting of belles-lettres. The regular styles are balanced to suit small text sizes and enable the reading of long portions of text. The development of the typeface was guided by the goal of creating a contemporary, discreet book serif, with modern expression and numerous functions. Letters feature reduced contrast, the lighter styles may evoke wired letters, while the heavier ones bear distinct slab serif references. The extremes thus work in harmony and fulfil the demanding requirements of advertising and magazine layout. The typeface is suitable for bottle labels, invitations, exhibition catalogs and posters, for printed and online presentations alike. The name Pepone was chosen as an homage to Josef Kroutvor. Of course, the typeface isn’t solely reserved for the setting of the works of Josef K. On the contrary – we’d like to present a universal typeface suited for literature, catalogs and magazines. It wouldn’t be the first and the last example of a typeface created with a specific purpose in mind, which later became used universally.