Amici means 'friends' and the Amici family was conceived as a big friendly Roman typeface for headings, posters, signs and anywhere else that an approachable easy-reading typeface is needed. It's the sort of thing you used to see in Magazine mastheads before everything went boringly sans serif. Three faces are offered within the family, Regular - solid and clear, Bold - with that bit more body and presence and italic - bringing in script elements to its design.