A narrow, modern Slab Serif. JOSEFOV is directly derived from the sans serif text font ”Hedwig“. Therefore, of course, it pairs best with “Hedwig”. The basic thought was to create a font with heavy rounded serifs in the style of ”Clarendon“ but which hardly reminds one of that particular font. The form principle of rounded serifs is applied whenever possible — for example at the points where the individual strokes of the characters join one another. JOSEFOV seems very technical, very constructed (and truly is). In order to soften up the rigid impression, the serifs are applied at some points contrary to the tradition handed down, as with the upper case A C G K M V W and the lower case a b d h i j k l s t. Historically there is no example of the laterally oriented serifs of capital and small s (S) and C G. On the other hand, the double-sided serifs on the stems of b d h k l appear at the beginning of modern times in the very first serif types from five hundred years ago. The double-sided serifs of A M V W were also customary in the first decades of printing. JOSEVOV is particularly suitable for topics such as nature, folklore, culture, music, nutrition.

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