This slab serif font of Adrian Frutiger is extremely legible and robust, making it suitable for most any use. Based on the forms of Univers, Serifa makes a harmonious and timeless impression.

In the advertising industry, I was often asked to supply the art directors with ideas for a san serif type design that was not the standard Helvetica or Univers. They wanted a fresh new approach, something with generous proportion, like Avant Garde perhaps, but not as uniform in proportions. A font that would lend itself well to wide and long columns of text with lots of leading. So, I rolled up my sleeves and designed a font that meet all their criteria. Contax is the new 'Univers' for the 21st century.

«KRAYS» is an ultra-thin font display. Simple structure and fine uniform strokes contrast with bold squares in the structural units. The combination of gravity and lightness. Krays supports Basic Latin and Extended Latin, Cyrillic — in total about 90 languages are supported. The font has one Regular weight. All uppercase. Krays font was designed by Viktor Pesotsky.

Roman Sehrer, a seasoned German advertising professional, digitized his handwriting to create this family of three fonts. Sehrer recommends this family for posters, logos, and restaurant menus. It works well with traditional sans serifs such as Helvetica or Univers.

Basic Commercial is a family of fonts based on historical designs from the hot metal type era. First appearing around 1900, these designs were created by type designers whose names have not been recorded, but whose skills cannot be overlooked. These typefaces were popular among groups and movements as diverse as the Bauhaus, Dadaism, and the masters of Swiss/International-Style typography. They influenced a variety of later grotesque fonts, such as Helvetica and Univers. Basic Commercial was distributed for many years in the United States under the name Standard Series. The typeface worked its way into many aspects of daily life and culture; for instance, it became the face chosen for use in the New York City subway system’s signage. The Basic Commercial family members have a clear and objective design. Their forms exhibit almost nothing unusual, but remain both lively and legible nonetheless. Perhaps for this reason, Basic Commercial’s design has been popular with graphic designers for decades.

Einhorn is a peculiar typeface. Difficult to classify, this upright, bold, script-like semi serif typeface was designed in 1980 by Alan Meeks. Meeks was inspired by the art nouveau period, and may have been trying to liven up the design scene. In 1980, typefaces like Helvetica and Univers were ubiquitous, and the digital revolution was still years away. Experimental faces like Einhorn helped fill the gap for creative designers looking for untraditional choices in which to set headlines and advertising work. The merit of pioneer display faces like Einhorn have never lessened; Einhorn still sets a mean display text, and works great in logos and other corporate ID solutions.

Vintage sheet music for the song "Just Once for All Time" (from the United Artists release "Congress Dances") provided the bold sans that served as the model for Dance Number JNL. This 1932 film was the English language version of the German comedy "Der Kongrefl tanzt" The movie's plot is based around the Congress of Vienna. There, an Austrian commoner is mistakenly thought to be the Tsar of Russia.