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  1. Mouser by Sharkshock, $100.00
    Mouser has been an ongoing project that originated as a geometric sans of the same name before morphing into a similar, but entirely different family called TypoGraphica. It retains much of its earlier character such as limited contrast, high legibility, and tight spacing. Major changes were made for a simplistic, more cohesive look. This was done to maximize its usefulness for body text while keeping characteristics used for display purposes. Slices to top strokes are much more subtle with styling dialed down to a minimum. This family comes in 6 different versions to meet a variety of needs. Mouser is equipped with Basic and Extended Latin/diacritics, Cyrillic, kerning, ligatures, and fractions. Try it for website text, applications, or headlines.
  2. Shine Pro by Thinkdust, $10.00
    Shine Pro is the quintessential sans serif gentleman you’ve been looking for all your life. It doesn’t confuse, confound, or complicate - it politely offers up what it has as though your fontal satisfaction is the most important thing in the world; and to Shine Pro, it is. The Regular weight is subtle, gentle - his softer side; while the Bold weight has impact and creates an imposing, important air.. In order to please everyone, Shine Pro has an impressive 10,000 kerning pairs and extensive language support, including cyrillic. Designed with traditional influences but with a contemporary coup-de-grace, the clean, smartly turned out, and oh-so-reliable Shine Pro is ready to become your new go-to font for all matters.
  3. Migoove by Twinletter, $14.00
    Migoove is a script font that is attractive and has powerful characteristics in every letter. You will find it easy in your work since this font will beautify your every project. There are many different options in this font, making it simpler for you to create a blend for your creative requirements. Let’s get started using this typeface to complete the job. Not only that, but this font has a genuine handwritten feel to it, which has been developed to create a portion and composition that matches your demands. As a result, this typeface is appropriate for craft projects, children’s writing, adventure posters, food banner titles, wedding invitations, product packaging logos, quotations, social networking page covers, and furniture banners, headlines, book covers, and much more.
  4. Poppin by Kustomtype, $20.00
    Poppin is a playful font-type that you can comfortably use in all kinds of styles, from modern to old school. A combination of a few names on an old movie poster is what triggered the creation of this font type. Because it had such a strong rock and roll character, I decided to dedicate a font-type to it. The Poppin font is completely hand-drawn and then digitized. It results in being an extremely user-friendly, complete and modern font that you can use in all your graphic applications. Poppin is a font from the subculture that has been updated to a hip and classy font, ideal for eye-catching designs. Poppin comes in 4 styles, regular, bold , round & bold round. Poppin makes everyone smile!
  5. Mido by Design Eva Wilsson, $30.00
    Mido is designed with the aim to recreate all the power of the early 19h century slab serifs, but without their geometric monotony. The ambition was to make a humanist slab serif that would function both in smaller sizes, as headlines, and poster size. Careful attention has been payed to the spaces within and inbetween letters – they show slight irregularities to create dynamic negative spaces, which in turn makes the letters sit solidly together as words and sentences. Mido is suitable for packaging, posters, book covers, identities and headlines, as well as type set in smaller sizes. It comes with both upper- and lower case figures. The typeface Mido is an ongoing design project of which the first font is now released.
  6. Heltar by The Northern Block, $19.30
    A modern neo-grotesque typeface. Having grown up in Sheffield and been completely immersed in the work of The Designers Republic I became very drawn to their treatment of Helvetica, especially the close tracking of the letter space. This visual investigation led me to the study of the font Hass Unica, a so called improvement to Helvetica. In order not to replicate and become a clone of Unica I redrew all the characters from scratch improving optical appearance, developing subtle corrections and reshaping individual letterforms. The result is a remixed neo-grotesque font that has strong general optical balance with great rhythm under close tracking. Details include 10 weights, an extended European character set, true italic, manually edited kerning and Euro symbol.
  7. Mangrove by Set Sail Studios, $18.00
    Bring your letters to life with the Mangrove Font Duo! A delightfully playful pairing of Sans and Script fonts. These perfectly balanced typefaces have been carefully designed to work not only as standalone fonts, but also to pair together effortlessly—delivering undeniably eye-catching typography bursting with character. Throw a script letter in the middle of the sans font, try the swooping sans ligatures or it’s uplifting small-caps, the possibilities are numerous. It’ll work in lowercase or uppercase, and with a choice of 3 weights per font, that’s six fonts in total for you to experiment with! Language Support • English, French, Italian, Spanish, Portuguese, German, Swedish, Norwegian, Danish, Dutch, Finnish, Indonesian, Malay, Hungarian, Polish, Croatian, Turkish, Romanian, Czech, Latvian, Lithuanian, Slovak, Slovenian.
  8. Celestial Planet by Kufic Studio, $15.00
    Celestial Planet, a truly stylized and minimalist font. Perfect placements of glyphs and ascenders/descenders. This font includes all characters and glyph alternates (Included) to bring more charm and style into your designs. The idea of generating this font was for storytelling purposes, each character brings an individual impact in a story & posts. The complete font bucket includes; Regular, Italic, Light, Light Italic, Bold, Bold Italic, Ultra Bold & Ultra Bold Italic which will confidently bring a chic style touch to your designs and websites, the font is designed so easily be read & bring the minimalist effect to any kind of design. Kufic Studio is a platform that provides professional and high-quality designs & fonts to fill the gap that has been missing in the market.
  9. Apothem - Personal use only
  10. BIG UltraWide - Personal use only
  11. Vintage Stages by Ditatype, $29.00
    Vintage Stage is a gracefully designed script font that captures the essence of classic calligraphy with a modern twist. Crafted with a weight that is delicately balanced—not too thick nor too thin—this font offers a subtle elegance and a versatile appearance. The consistent sizing ensures that the font maintains a rhythmic flow, resembling traditional handwriting, but with the clarity and readability required in contemporary design. The relatively low contrast of the strokes further enhances the font’s legibility while maintaining a soft and approachable feel. One of the most captivating characteristics of Vintage Stage is the inclusion of swinging ends on select letters. In addition, enjoy the features here. Features: Ligatures Stylistic Sets Multilingual Supports PUA Encoded Numerals and Punctuations Vintage Stage fits in headlines, logos, posters, flyers, branding materials, greeting cards, print media, editorial layouts, and many more designs. Find out more ways to use this font by taking a look at the font preview. Thanks for purchasing our fonts. Hopefully, you have a great time using our font. Feel free to contact us anytime for further information or when you have trouble with the font. Thanks a lot and happy designing.
  12. Summer Surfing by Edignwn Type, $16.00
    Introducing "Summer Surfing", a font duo - serif and sans serif designed to bring the energy of the waves to your designs! With three styles - regular, rough, and texture - you can create a range of effects, from clean and modern to weathered and rustic. Each style of the font features bold, rounded letters that evoke the movement and curves of the ocean. But that's not all! Summer Surfing also includes 13 beach-themed illustrations as dingbats, including surfboards, waves, and palm trees.
  13. VTC-RoughedUp - Personal use only
  14. Squealer Embossed - Unknown license
  15. Teen - Unknown license
  16. Quase Display by DSType, $40.00
    Quase is a very free interpretation of the types found in the “Specimen of Printing Types” by William Caslon from 1785. We didn’t want to follow any of the models introduced in the Specimens, but rather gather a series of typographic aspects that we found useful and interesting from the several sizes and styles available and then give them consistency and new proportions so they could fit our very own purpose. We wanted to start with Caslon and then transform it into an editorial typeface, hence the increase of the x-height and the radical reduction of the ascenders and descenders. Despite the Display, Headline and Text fonts we also wanted to make a single weight Poster version with, inspired by the mechanical script introduced in the Double-Pica Script, to be used in magazines or as a complementary display typeface.
  17. Quase Poster by DSType, $40.00
    Quase is a very free interpretation of the types found in the “Specimen of Printing Types” by William Caslon from 1785. We didn’t want to follow any of the models introduced in the Specimens, but rather gather a series of typographic aspects that we found useful and interesting from the several sizes and styles available and then give them consistency and new proportions so they could fit our very own purpose. We wanted to start with Caslon and then transform it into an editorial typeface, hence the increase of the x-height and the radical reduction of the ascenders and descenders. Despite the Display, Headline and Text fonts we also wanted to make a single weight Poster version with, inspired by the mechanical script introduced in the Double-Pica Script, to be used in magazines or as a complementary display typeface.
  18. Play Vehicle by Din Studio, $29.00
    Are you looking for an attractive font for your customers? We have what you need. Play Vehicle is a racing-themed display font to provide you a stylish, brave, modern design which is visually eye-catching because of its variations of thick and thin letters. Through its developed legibility, it is possible to use the font in titles or text contents. The font features you can enjoy are as follows. Features: Stylistic Sets Ligatures Swashes Multilingual Supports PUA Encoded Numerals and Punctuations Play Vehicle fits best for various designs, such as posters, banners, logos, book covers, headings, printed products, merchandise, social media, and more. Find out more ways to use this font by taking a look at the font preview. Enjoy your experience with this font and feel free to contact us for further product information or trouble complaints. Happy designing.
  19. Altaria Miguel by Rillatype, $15.00
    Introducing, my latest font. Altaria Miguel! Altaria Miguel is an elegant and modern sans serif font. altaria miguel can offer a thin font with a modern look that's perfect for your various design needs from headline, branding, logo, advertisement, product design, etc. Altaria Miguel was created with great care and precision with the aim of none other than to make this font perfect as a font that can be used in a variety of needs. The kerning in this font is also done with great care to maintain the perfection of this font. In addition, Altaria Miguel also provides a slanted version which is also re-kerned separately to get maximum kerning results. There it is. We really hope that you enjoy this font, and please feel free to reach me if you have any question. Thank You!
  20. Viennese Waffles by Anastasia Kuznetsova, $19.00
    Say hello to Viennese Waffles!! :) A nice, wobbly, playful pencil font with a handwritten inscription-with a fine texture built right into it!! Great for outstanding quotes, playful branding, children's books, fancy greeting cards, cooking recipes, menu design and more! Font Features A-Z; character set a-z; 1 language (English); numbers and punctuation marks, symbols A font containing uppercase and lowercase letters, numbers, and a wide range of punctuation marks. Fonts can be opened and used in any software that can read standard fonts, even in MS Word. No special software is required, and to get started. It is recommended to use it in Adobe Illustrator or Adobe Photoshop Made with love and magic ♡ Thank you for checking it out and feel free to send me a message if you have any questions! ~ Anastasia
  21. Quase Headline by DSType, $40.00
    Quase is a very free interpretation of the types found in the “Specimen of Printing Types” by William Caslon from 1785. We didn’t want to follow any of the models introduced in the Specimens, but rather gather a series of typographic aspects that we found useful and interesting from the several sizes and styles available and then give them consistency and new proportions so they could fit our very own purpose. We wanted to start with Caslon and then transform it into an editorial typeface, hence the increase of the x-height and the radical reduction of the ascenders and descenders. Despite the Display, Headline and Text fonts we also wanted to make a single weight Poster version with, inspired by the mechanical script introduced in the Double-Pica Script, to be used in magazines or as a complementary display typeface.
  22. Bright Peony by Nathatype, $29.00
    Bright Peony is a lovely display serif font to show friendly, feminim, modern nuances. It is truly legible due to its high contrast and simply noticeable forms. Therefore, you can apply this font for any text sizes and lengths. You may also enjoy various features available in this font. Features: Stylistic Alternates Ligatures Multilingual Supports PUA Encoded Numerals and Punctuations Bright Peony fits best for various design projects, such as posters, banners, logos, magazine covers, quotes, headings, printed products, invitations, name cards, merchandise, social media, etc. Find out more ways to use this font by taking a look at the font preview. Thanks for purchasing our fonts. Hopefully, you have a great time using our font. Feel free to contact us anytime for further information or when you have trouble with the font. Thanks a lot and happy designing.
  23. Ultimate College Team by Fontscafe, $39.00
    College styles fonts are a "must have" for any designer just because of their really vast possibilities of uses. With our "Ultimate College Team" pack we're giving a whole range of "College style" fonts where you'll be able to select in any moment the perfect characteristic necessary for your next project. The pack includes 9 hand crafted fonts that capture these very emotions of team work and campus life. Our college fonts speak largely of sports activities, but also of those strong emotions that combines force, discipline, determination, confidence and that feeling to be “in the Team”. The "Hot Sports Elements" font, which consists of handy sports related graphic elements, is the last touch to reinforce and add meaning of a piece of text and create the best balance to your layout and it comes free when you buy the packs available!
  24. Holy Mary by Redy Studio, $19.00
    Take a closer look and see how beautifully soft this calligraphy script is, both elegant and simple. Holy Mary is a lovely calligraphy font that writes beautifully and is easy to read. Holy Mary Font will instantly make your designs stand out from the crowd, adding a unique look and touch to whatever you put it on! Providing the combination of elegance, freedom, and sophistication from its own unique curves and elegant ink flow, along with modern touch makes it perfect for various design needs, for your project needs a feminine or masculine touch, Holy Mary can do it all! Perfectly suited for logo design, wedding invitations, labels, quotes, headings, signage, and more! Feel free to give me a message if you have a problem or question. Thank you so much for taking the time to look at one of our products. ~Redy
  25. Dear Gray by Redy Studio, $17.00
    Dear Gray – Modern Wedding Fonts Dear Gray is a beautiful, feminine, and modern calligraphy script for your wedding designs. Dear Gray includes a full set of uppercase and lowercase letters, numerals, punctuation, and common ligatures for a more harmonious look. With Opentype features and stylistic alternatives, Dear Gray gives you a lot of possibilities to make your design even more special. Following the trend of modern hand-drawn typography, Dear Gray is a friendly choice to convey your loving words. Dear Gray features: A full set of upper & lowercase characters Numbers & punctuation Ligatures Lowercase beginning swashes Lowercase ending swashes A ton of stylistic alternatives PUA Encoded Characters – Fully accessible without additional design software. Feel free to give me a message if you have a problem or question. Thank you so much for taking the time to look at one of our products.
  26. Intimate Summer by Get Studio, $15.00
    Introducing Intimate Summer Font Duo, featuring a strong and bold sans font alongside a casual handwriting-inspired script font. This duo is a perfect combination that brings harmony and versatility to your creative projects. The bold sans font exudes strength and confidence with its clean lines and thick letterforms. It commands attention and adds a modern and retro touch to any design. Complementing the bold sans is the casual script font, which mimics the relaxed style of handwritten text. This script font brings a unique and free-spirited atmosphere to your typographic compositions. Together, this font duo offers an ideal balance between strength and casualness, making it a versatile choice for a variety of design applications. Whether you're designing logos, branding materials, invitations, or editorial layouts, this font duo is a captivating combination that adds an irreplaceable casual touch to your projects.
  27. Sweet Tooth by Almazova Dolzhenko, $15.00
    I am happy to introduce my new handwritten script font Sweet Tooth. This font is bouncy and cheerful. It will look perfect for branding, package and menu design. Hand-drawn script font Sweet Tooth contains 2 sets of uppercase and 3 sets of lowercase letters and a big set of ligatures helping to imitate handwriting. Multilingual support is included. No special software is required to use Sweet Tooth font, it is PUA encoded. For designers who do have OpenType capable software: you can access alternates by turning on 'Ligatures' buttons on in Photoshop's Character panel or via any software with a glyphs panel, e.g. Adobe Illustrator, Photoshop CC, Inkscape. Features: 2 sets of Uppercase 3 sets of Lowercase Numerals & Punctuation Ligatures Multilingual support I hope you love it and if you have any question, feel free to contact me! Thanks! Lena (instagram @almaz_dolzhe)
  28. Quase Text by DSType, $40.00
    Quase is a very free interpretation of the types found in the “Specimen of Printing Types” by William Caslon from 1785. We didn’t want to follow any of the models introduced in the Specimens, but rather gather a series of typographic aspects that we found useful and interesting from the several sizes and styles available and then give them consistency and new proportions so they could fit our very own purpose. We wanted to start with Caslon and then transform it into an editorial typeface, hence the increase of the x-height and the radical reduction of the ascenders and descenders. Despite the Display, Headline and Text fonts we also wanted to make a single weight Poster version with, inspired by the mechanical script introduced in the Double-Pica Script, to be used in magazines or as a complementary display typeface.
  29. Rough Motion by Atharuah Studios, $16.00
    Introducing the Rough Motion Font Duo! Rough Motion is strong and high-energy font. Make it a balanced composition in a sans serif font and a brush pen in a script font to show the realistic elements of the font. This is a font that is suitable for you to use in all your creative needs. Such as branding, logos, posters, web design, music artwork, etc. Each font file includes uppercase, lowercase, numbers, punctuation, and multilingual support. Rough Motion Script also includes a set of 10 swashes, ideal for underlining individual words and adding that extra 'custom' style. You can access it in every alternative letter A-J. That's it! I hope you enjoy it. Feel free to comment if there are issues or queries. You can also say hello to me on Instagram: https://www.instagram.com/atharuah_ Thank You!
  30. Bertoboy by Gloow Studio, $18.00
    Introducing Bertoboy - A Display Retro Script Font. In creating this font, I just wanted to combine classic style with modern retro style, so be this font. Hope you like it. Inspired by some retro fonts that I made before. Bertoboy is perfect for vintage and retro design, badge, logos,t-shirt, poster, branding, packaging, signage, book coverand so much more! Come with Opentype feature with a lot of alternates, its help you to make great lettering. This font is also support multi language. To access the alternate glyphs, you need a program that supports OpenType features such as Adobe Illustrator CS, Adobe Photoshop CC, Adobe Indesign and Corel Draw. Comes with feature : - Uppercase - Lowercase - Alternate - Number, Punctuation And Symbols - Multilanguage Support. If you have any questions, feedback or comments, please feel free to send me a message. Happy Creating! Thanks!
  31. Before Sunday by Asd Studio, $12.00
    Before Sunday is a script font created with love, sincerity, and patience. Can be used to make invitation writing, lettering, and all graphic design needs. I highly recommend using a program that supports OpenType featuresand Glyphs panels such as Adobe Illustrator, Adobe Photoshop CC, Adobe InDesign, or CorelDraw, so you can see and access all Glyph variations. This font is encoded with Unicode PUA, which allows full access toall additional characters without having special design software. Mac users can use Font Book, and Windows users can use Character Map to view and copy one of the extra characters to paste into your favorite text editor / application. Thank you if you are interested in purchase and using my font. I hope you enjoy the font, feel free to comment or feedback, send me PM or email. Thank you.
  32. LiebeDoris by LiebeFonts, $29.00
    Inspired by a workshop with iconic American sign painter Mike Meyer, Ulrike of LiebeFonts set out to create a versatile, lovely typeface for sign painting that looks not at all like a font but rather like the letters on a unique, hand-painted storefront sign. LiebeDoris combines the best of two worlds: the beauty of all-American sign painting and the meticulous craft of German engineering. Each and every letter in each of the four different styles in LiebeDoris was hand-painted on large sheets of paper with a brush and ink, then carefully transferred for digital typesetting. So rather than being one typeface with different weights, think of LiebeDoris as a package of four individual designs that go together very well. Advanced OpenType features enable this font to really shine: every letter in this all-caps font comes in four variations, so that two of the same letters typed in a row won’t look the same, giving a truly handmade charm. (This feature requires layout software or a word processor with OpenType support.) And if you do have a storefront or a restaurant menu to prettify with LiebeDoris, you will love the integrated collection of store-themed catch words like “FREE”, “NEW”, and “SALE”. If you fall in love with LiebeDoris, you may also like our other best-selling fonts, LiebeErika and LiebeGerda, or our whimsical pictogram fonts such as LiebeMenu.
  33. Vacation Resort JNL by Jeff Levine, $29.00
    The hand lettered cast and production credits for the 1942 music comedy “Holiday Inn” (starring Bing Crosby and Fred Astaire) inspired Vacation Resort JNL, which is available in both regular and oblique versions.
  34. Manthoels by Almarkha Type, $25.00
    Manthoels is our new Stylish Signature font, a fashionable and super-chilled sexy script. Manthoels was created to look as close to a natural handwritten script as possible. Built with OpenType features, this script comes to life as if you are writing it yourself. Thanks to the very natural writing techniques that look beautiful and elegant, this font is very suitable to be used to brand a product because if you write a brand name it will look like your company signature. Manthoels is perfect for bloggers, trademarks, magazines, fashion, wedding invitations, greeting cards. It's highly recommended to use it in OpenType capable software - there are plenty out there nowadays as technology catches up with design.Other than Photoshop, Illustrator and Indesign, many standard simple programs now come with OpenType capabilities - even the most basic ones such as Apple’s Text Edit, Pages, Keynote, iBooks Author, and others. Thanks for checking Manthoels out, and feel free to drop me a message if you have any queries. almarkhatype@gmail.com
  35. Ongunkan Ogham by Runic World Tamgacı, $50.00
    This font is a latin based version of the ogham alphabet used in the writing of the old irish language. It can be used on Latin keyboards. I will make a unicode font version of this font in the future. Ogham (/ˈɒɡəm/ OG-əm, Modern Irish: [ˈoː(ə)mˠ]; Middle Irish: ogum, ogom, later ogam [ˈɔɣəmˠ] is an Early Medieval alphabet used primarily to write the early Irish language (in the "orthodox" inscriptions, 4th to 6th centuries CE), and later the Old Irish language (scholastic ogham, 6th to 9th centuries). There are roughly 400 surviving orthodox inscriptions on stone monuments throughout Ireland and western Britain, the bulk of which are in southern Munster. The largest number outside Ireland are in Pembrokeshire, Wales. The vast majority of the inscriptions consist of personal names. According to the High Medieval Bríatharogam, the names of various trees can be ascribed to individual letters. For this reason, ogam is sometimes known as the Celtic tree alphabet. The etymology of the word ogam or ogham remains unclear. One possible origin is from the Irish og-úaim 'point-seam', referring to the seam made by the point of a sharp weapon.
  36. Salted by PintassilgoPrints, $22.00
    Somewhat extravagant and yet quite useful? Yes, absolutely. Meet Salted family: two awesome styles and a way cool picture font. Deliberately free-spirited, Salted – the Regular, yet regular is not quite an appropriate adjective for it – brings alternates and also discretionary ligatures that completely transform the font mood, adding unexpected touches of cursive script here and there and thus creating sort of a wild feel. Salted Sweet also brings alternates: 3 for letters, 2 for digits, and is way more even-tempered than it’s playmate. By the way, they play truly nice together. Enter the picture font and the team is complete for an exciting time. It’s said that the cure for anything is salt water: sweat, tears or the sea. We totally agree. Perhaps the cure for a boring design lies in a salted font. Give it a go!
  37. VTCTattooScriptTwo - Personal use only
  38. Meritocracy by Up Up Creative, $29.00
    Introducing Meritocracy, a full-featured handwritten font with tons of alternate characters and OpenType features. My goal with this font was to make you a typeface that will look as much like hand lettering as possible. Using the built-in OpenType pseudo-random contextual alternates and over 300 individually drawn ligatures, you can infuse your typography with personality and variety.** OpenType Features Meritocracy comes with more than 900 glyphs! Specific OpenType features include contextual alternates, stylistic alternates, a second stylistic set for variety, multiple alternate glyphs for many letters (accessed through the glyphs panel), multilingual support (including multiple currency symbols), standard numbers, and seven ampersand styles. It also includes 325+ standard and discretionary ligatures, all of them individually hand-drawn to be different from all other glyphs in the font. These ligatures allow you to give a super-realistic hand-lettered look to your typography. You can write the same word in so many different ways if you combine the default set, stylistic set 01, and standard and discretionary ligatures in different ways. SPECIAL OPENTYPE FEATURE: If you are using OpenType-capable software like Adobe Illustrator, Photoshop, InDesign, or CorelDraw and you have contextual alternates turned on, you can see the letters randomize themselves as you type, mixing from the default character set and stylistic set 01. (You can always turn on contextual alternates after you have already typed your passage and it will randomize all at once, or you can choose to turn off contextual alternates and substitute specific glyphs yourself - I find that if I'm typing a word or two, I prefer to control the individual glyphs myself; if I'm typing a paragraph, I like to use the built-in randomness of the contextual alternates feature). Note that this pseudo-randomization (aka contextual alternate feature) is ON by default in Apple's Pages app and OFF by default in Microsoft Word, but it can be turned on. The OpenType features can be very easily accessed by using OpenType-savvy programs such as Adobe Illustrator and Adobe InDesign. (To access most of these awesome features in Microsoft Word, you'll need to get comfortable with the advanced tab of Word's font menu. If you have questions about this, ask me!) Files included: Meritocracy-Regular.otf Please note: there is only one file for this font. That's the magic of OpenType - all of the alternates, ligatures, etc. are built right into the .otf file! Mail support : julie@upupcreative.com --- Find inspiration (and sneak peeks at my next font-in-progress) on - Instagram: http://instagram.com/julieatupupcreative - Facebook : https://www.facebook.com/upupcreative - Pinterest: https://www.pinterest.com/upupcreative - My website: http://upupcreative.com --- **PLEASE ENJOY! I can't wait to see what you make with Meritocracy! Feel free to use the #upupcreative and #meritocracyfont tags to show me what you've been up to!**
  39. LT Sweet Nothings - Personal use only
  40. Lido STF by Storm Type Foundry, $39.00
    Times with a Human Face: In my article of the same name which appeared in the magazine Font, volume 2000 I described the long and trying story of an order for a typeface for the Czech periodical Lidové noviny (People’s Newspaper). My task was to design a modification of the existing Times. The work, however, finally resulted in the complete re-drawing of the typeface. The assignment, which was on the whole wisely formulated, was to design a typeface which would enable “a smooth flow of information in the reader’s eye”, therefore a typeface without any artistic ambitions, from which everything which obstructs legibility would be eliminated. A year later Lidové noviny had a different manager who in the spring of 2001 decided to resume the cooperation. The typeface itself definitely profited from this; I simplified everything which could be simplified, but it still was not “it”, because the other, and obviously more important, requirement of the investor held: “the typeface must look like Times”. And that is why the above-mentioned daily will continue to be printed by a system version of Times, negligently adjusted to local conditions, which is unfortunately a far cry from the original Times New Roman of Stanley Morison. When I was designing Lido, the cooperation with the head of production of Lidové noviny was of great use to me. Many tests were carried out directly on the newspaper rotary press during which numerous weak points of the earliest versions were revealed. The printing tests have proved that the basic design of this typeface is even more legible and economical than that of Times. The final appearance of Lido STF was, however, tuned up without regard to the original assignment – the merrier-looking italics and the more daring modelling of bold lower case letters have been retained. The typeface is suitable for all periodicals wishing to abandon inconspicuously the hideous system typefaces with their even more hideous accents and to change over to the contemporary level of graphic design. It is also most convenient for everyday work in text editors and office applications. It has a fairly large x-height of lower case letters, shortened serifs and simplified endings of rounded strokes. This is typical of the typefaces designed for use in small sizes. Our typeface, however, can sustain enlargement even to the size appropriate for a poster, an information table or a billboard, as it is not trite and at the same time is moderate in expression. Its three supplementary condensed designs correspond to approximately 80% compression and have been, of course, drawn quite separately. The intention to create condensed italics was abandoned; in the case of serif typefaces they always seem to be slightly strained. I named the typeface dutifully "Lido" (after the name of the newspaper) and included it in the retail catalog of my type foundry. In order to prevent being suspected of additionally turning a rejected work into cash, Lido STF in six designs is available free of charge. I should not like it if the issuing of this typeface were understood as an “act out of spite” aimed against the venerable Times. It is rather meant as a reminder that there really are now alternatives to all fonts in all price categories.
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