Impact As its name suggests, Impact, a bold sans serif, is designed to make an impression on the reader. Obviously a display font, Impact makes use of its thick strokes and blocked style, to catch and hold the eye. Because Impact is so striking, it is best placed in plenty of white space so that it does not overwhelm any accompanying text.

Century Oldstyle is Linn Boyd Benton’s and Morris Fuller Benton’s renovation of Phemister’s Miller & Richard Old Style for ATF forty-five years later, using the Century name for marketing purposes.