My affection for Slab Serifs began in the early 1960s in Kansas City with Rob Roy Kelly and his fabulous collection of wood type. In the 1970s tried to re-create a Nebiolo Egiziano for Roger Black. Again for Roger, in the 1980s I designed a Slab Serif logo for Newsweek Magazine. Finally, in 2003, designed the Sutro Family. There were things I didn't like about it, so when I did Version 2 for Open Type, I changed it around a little, making it a much nicer Sutro.

Poplar is an Adobe Originals typeface designed by Barbara Lind in 1990 for the Adobe Wood Type series. Poplar, a Gothic condensed, was designed from photographs taken by Rob Roy Kelly of the one surviving copy of an 1830 William Leavenworth type specimen book. Leavenworth possessed unusual artistic abilities, and his treatment of the letterform counters as narrow slits made it the only wood type of its kind displayed during the nineteenth century. Poplar is an excellent display face, its simplicity making it useful for a broad range of work.