This typeface is primarily optimized for the setting of belles-lettres. The regular styles are balanced to suit small text sizes and enable the reading of long portions of text. The development of the typeface was guided by the goal of creating a contemporary, discreet book serif, with modern expression and numerous functions. Letters feature reduced contrast, the lighter styles may evoke wired letters, while the heavier ones bear distinct slab serif references. The extremes thus work in harmony and fulfil the demanding requirements of advertising and magazine layout. The typeface is suitable for bottle labels, invitations, exhibition catalogs and posters, for printed and online presentations alike. The name Pepone was chosen as an homage to Josef Kroutvor. Of course, the typeface isn’t solely reserved for the setting of the works of Josef K. On the contrary – we’d like to present a universal typeface suited for literature, catalogs and magazines. It wouldn’t be the first and the last example of a typeface created with a specific purpose in mind, which later became used universally.