Helvetica’s 50-year anniversary celebrations in 2007 were overwhelming and contagious. We saw the movie. Twice. We bought the shirts and the buttons. We dug out the homage books and re-read the hate articles. We mourned the fading non-color of an old black shirt proudly exclaiming that “HELVETICA IS NOT AN ADOBE FONT”. We took part in long conversations discussing the merits of the Swiss classic, that most sacred of typographic dreamboats, outlasting its builder and tenants to go on alone and saturate the world with the fundamental truth of its perfect logarithm. We swooned again over its subtleties (“Ah, that mermaid of an R!”). We rehashed decades-old debates about “Hakzidenz,” “improvement in mind” and “less is more.” We dutifully cursed every single one of Helvetica’s knockoffs. We breathed deeply and closed our eyes on perfect Shakti Gawain-style visualizations of David Carson hack'n'slashing Arial — using a Swiss Army knife, no less — with all the infernal post-brutality of his creative disturbance and disturbed creativity. We then sailed without hesitation into the absurdities of analyzing Helvetica’s role in globalization and upcoming world blandness (China beware! Helvetica will invade you as silently and transparently as a sheet of rice paper!). And at the end of a perfect celebratory day, we positively affirmed à la Shakti, and solemnly whispered the energy of our affirmation unto the universal mind: “We appreciate Helvetica for getting us this far. We are now ready for release and await the arrival of the next head snatcher.” The great hype of Swisspalooza '07 prompted a look at Max Miedinger, the designer of Neue Haas Grotesk (later renamed to Helvetica). Surprisingly, what little biographical information available about Miedinger indicates that he was a typography consultant and type sales rep for the Haas foundry until 1956, after which time he was a freelance graphic designer — rather than the full-time type designer most Helvetica enthusiasts presume him to have been. It was under that freelance capacity that he was commissioned to design the regular and bold weights of Neue Haas Grotesk typeface. His role in designing Helvetica was never really trumpeted until long after the typeface attained global popularity. And, again surprisingly, Miedinger designed two more typefaces that seem to have been lost to the dust of film type history. One is called Pro Arte (1954), a very condensed Playbill-like slab serif that is similar to many of its genre. The other, made in 1964, is much more interesting. Its original name was Horizontal. Here it is, lest it becomes a Haas-been, presented to you in digital form by Canada Type under the name of its original designer, Miedinger, the Helvetica King. The original film face was a simple set of bold, panoramically wide caps and figures that give off a first impression of being an ultra wide Gothic incarnation of Microgramma. Upon a second look, they are clearly more than that. This face is a quirky, very non-Akzidental take on the vernacular, mostly an exercise in geometric modularity, but also includes some unconventional solutions to typical problems (like thinning the midline strokes across the board to minimize clogging in three-storey forms). This digital version introduces four new weights, ranging from Thin to Medium, alongside the bold original. The Miedinger package comes in all popular font formats, and supports Western, Central and Eastern European languages, as well as Esperanto, Maltese, Turkish and Celtic/Welsh. A few counter-less alternates are included in the fonts.

The Treasury script waited over 130 years to be digitized, and the Canada Type crew is very proud to have done the honors. And then some. After seven months of meticulous work on some of the most fascinating letter forms ever made, we can easily say that Treasury is the most ambitious, educational and enjoyable type journey we've embarked upon, and we're certain you will be quite happy with the results. Treasury goes beyond being a mere revival of a typeface. Though the original Treasury script is quite breathtaking in its own right, we decided to bring it into the computer age with much more style and functionality than just another lost script becoming digital. The Treasury System is an intuitive set of fonts that takes advantage of the most commonly used feature of today's design software: Layering. Please do help yourself to the PDF and images in the MyFonts gallery for a quick look at the some of the limitless possibilities Treasury has to offer, from simple attractive elegance expressed in the main script, all the way into mysteriously magnificent calligraphic plates. To date in digital type history, this is the most comprehensive and versatile work of its kind. Every designer loves many options to experiment. Experimentation has never been as much fun and productive as it is with Treasury. If you're "compudling" your initial ideas for a layout, or you're just an alphabet fan who loves spending time with letters, working with Treasury is very inspiring and fulfilling. Some of Treasury's features are: - No more endless searching for initial caps that fit your project. The Treasury System lets you build your own initial caps, in any combination of colors, fills, linings or dimensions you like, with a few simple clicks of the mouse. - With two base styles and nine layer fonts, the Treasury System set helps you produce endless possibilities of alternation and variation in dimension, color, and calligraphic combinations to fit your layout's exact needs, down to the very last detail. - 12 pre-combined Treasury fonts are also there to help and inspire layout artists who love shortcuts and don't want to fiddle with too many layers in their layout. Available in small packages on their own, or as part of the complete Treasury package, these 12 fonts can start you up on your way to discovering the perfect fit for your layout. - Every single letter in the Treasury System comes with at least one alternative. Some characters have even three or four alternates. Although the main character set is an authentic rendition of Ihlenburg's 1874 classic, we made sure to include a treasure trove of alternates for maximum usability. - The most gorgeous set of numerals we have seen in a long, long time. The Treasury numbers are what really turned us onto this project in the first place. - Treasury Pro, the incredibly sophisticated OpenType version, combines the complete Treasury System into a single font, programmed for compatibility with Adobe's latest CS and CS2 software programs. Over 2000 characters in one font, for thousands of possibilities. Setting the ideal elegant wordmark, logotype, intitial cap, or headline, no matter how simple or complex, is as easy as taking a minute or two to push a few buttons in Illustrator, Photoshop, or InDesign. We can go on endlessly about the beauty and functionality of this Treasury set, but we really cannot do it justice with words. So try Treasury for yourself and see the amazing possibilities of fun and creativity it has. It can be used pretty much anywhere - signs, book covers, certificates, music inserts, movie posters, greeting cards, invitations, etc. Much thanks are due to the generous and considerable help Canada Type received from the Harvard Library in Boston, Klingspor Museum in Frankfurt, and many type hobbyists and researchers in Canada, England, Germany, the Netherlands, and the United States. Without them it would was near-impossible to track down the lost history of Hermann Ihlenburg, the most prolific German/American type designer and punch cutter of the 19th century. We hope Mr. Ihlenburg is proudly smiling down on us from type designer heaven.