Just as its eponymous ancestors graced vast Western vistas, Buffalo fills broad horizontal typographic topography with distinctive dignity. Buffalo’s migration across a visual landscape that straddles two millennia saw it survive the threat of extinction similar to its mammalian ancestors and emerge with rotund relevance. Now fortified with modern character sets and digital flexibility, nothing espouses an artisanal post-western industrial craft renaissance quite like Buffalo. Legendary lettering artist and type designer Ed Benguiat created the original film version of Buffalo for Photo-Lettering Inc. Working under the direction of the current Photo-Lettering partners, Dutch type designer Donald Roos digitized and expanded Buffalo while expertly maintaining the organic nuances found in the original version. Like all good subversives, House Industries hides in plain sight while amplifying the look, feel and style of the world’s most interesting brands, products and people. Based in Delaware, visually influencing the world.