The February 19, 1923 issue of The Film Daily contained an ad for Mack Sennett's new Ben Turpin comedy entitled "The Shriek of Araby". No doubt this was a spoof of the popular Rudolph Valentino film "The Sheik". The ad tries to emulate Mideastern or Arabic typography via a standard Western alphabet. It somewhat captures the flavor, but its free-form hand lettering comes off as more of a novelty-type style. This is now available digitally as Desert Sands JNL in both regular and oblique versions.