The German-born designer Lucian Bernhard designed Bernhard Fashion in 1929. An American" typeface, Bernhard's original design was created for the American Type Founders (ATF). It bespeaks the spirit of the roaring 20s. The hairline-thin letters exhibit elongated ascenders (but not descenders), and many stylized elements. The capital letters also all descend visibly below the baseline. In text, the extra large capitals seem almost like drop caps. This typeface is best used sparingly in text. Largely set headlines will allow readers to enjoy the fashionable quality of Bernhard Fashion's design."

Lucian Bernhard designed this typeface for American Type Founders in 1929. Bernhard Fashion sports tall ascenders, stylish embellishments, and much taller than normal capitals that drop below the baseline. This extra light typeface radiates elegance and lightness. SoftMaker’s Bernhard Fashion Pro typeface comes with a huge character set that covers not only Western European languages, but also includes Central European, Baltic, Croatian, Slovene, Romanian, and Turkish characters. Case-sensitive punctuation signs for all-caps titles are included as well as many fractions, an extensive set of ligatures, and separate sets of tabular and proportional digits.