Picadilly family was made after my short visit in London and huge impression of Edward Johnston works. I've designed family of 20 modern typefaces with strong personality.

Originally developed as a logotype proposal for the Metropolitan Hotel in Park Lane, London. Available in upper case only, Metropolitan is a pure, streamlined, contemporary display typeface.

Manual Typewriter JNL was modeled from an example of the 1933 design originally created by Morris Fuller Benton, and is available in both regular and oblique versions.

Need some Pig Scratch to go with your chicken scratch? This is a full fat font with a side of delicious glyphs. Perfect for merch, school lessons, invitations.

The first Century typeface was cut in 1894 by Linn Boyd Benton in conjunction with T L DeVinne for the Century Magazine. It was a blacker, more readable face than the type previously used. Morris Fuller Benton designed the Century Expanded version in 1900 for American Type Founders to meet the Typographical Union Standard of the day. The 'expansion' was in the vertical plane. Century Expanded is a useful font family for text setting in magazines, books, presentations and newsletters.

Brick Lane is an picture font consisting of 52 detailed, hand drawn illustrations of people seen on Brick Lane, a street in the heart of the Bangladeshi community in the East End of London. It has over the last few years become the home of parts of the creative industries in London, mainly media, fashion and graphics. All illustrations are based on photographs taken on location over a period of time. The photographs are then hand traced to create high quality, detailed silhouettes.

“More is better” may have been the motto of Richard Austin of Austin and Son’s Imperial Letter-Foundry on Worship Street at Finsbury Square in London when he designed and cut his Antique typeface. The year it was created is uncertain, but it is known to have appeared in a specimen book produced in 1827. At first glance, the upper case letters of Austin Antique look very much like Figgins Antique. But, upon examination, one will note that the Austin face is much darker. In general, the letters designed and cut by Richard Austin have fatter strokes, larger serifs and smaller counters -- more metal and less daylight. The premise was that the darker the letter, the more attention an ad using the typeface would receive. In old pictures of London and Paris one may see walls crowded with posters and “bills” -- competing for the attention of the passerby. Morris and Updike aside, the early nineteenth century marked the beginning of a commercial as well as industrial revolution. Patterns of commerce were changing. With new methods of marketing came the need for new typefaces to support the new methods. Foundries found the display types were very profitable and competed most energetically and creatively for the trade. There was a lot of trial-and-error. Some ideas faded away. Others, like the Antiques or Egyptians, were refined and developed. From them came the Clarendons that were to prove both popular and long lasting -- because they worked. Their job was to sell goods, not please the aesthetic sensibilities of the critics. They did their job well. Austin Antique has a full Western European character set, plus the following ligatures: ct, st, fi, fl, ff, ffi and ffl. Tabular numbers. Surprisingly readable.

Goudy Catalogue was designed by Morris F. Benton in 1919. A medium weight adaptation of the of the original Goudy design, it is about 15 percent heavier than the Oldstyle.

Opinion varies regarding the role of Claude Garamond (ca. 1480–1561) in the development of the Old Face font Garamond. What is accepted is the influence this font had on other typeface developments from the time of its creation to the present. Garamond, or Garamont, is related to the alphabet of Claude Garamond (1480-1561) as well as to the work of Jean Jannon (1580–1635 or 1658), much of which was attributed to Garamond. In comparison to the earlier Italian font forms, Garamond has finer serifs and a generally more elegant image. The Garamond of Jean Jannon was introduced at the Paris World’s Fair in 1900 as Original Garamond, whereafter many font foundries began to cast similar types. Morris F. Benton’s Garamond appeared in 1936 and is based on the forms of Jean Jannon, which already displayed characteristics of the Transitional style.

Opinion varies regarding the role of Claude Garamond (ca. 1480–1561) in the development of the Old Face font Garamond. What is accepted is the influence this font had on other typeface developments from the time of its creation to the present. Garamond, or Garamont, is related to the alphabet of Claude Garamond (1480–1561) as well as to the work of Jean Jannon (1580–1635 or 1658), much of which was attributed to Garamond. In comparison to the earlier Italian font forms, Garamond has finer serifs and a generally more elegant image. The Garamond of Jean Jannon was introduced at the Paris World’s Fair in 1900 as Original Garamond, whereafter many font foundries began to cast similar types. Garamond Classico is based on the forms of Jean Jannon, which already displayed characteristics of the Transitional style.

Nicholas is a headline version of Goodchild , Shinntype’s version of Jenson . It has been specially modified with very fine details and an ultra-tight fit for headlines that really get noticed.

Cloister was designed in 1914 by Morris F. Benton. The characters of the Cloister font family have a small body and are suitable for texts where economy of space is desired.

The font design is inspired by the long autumn evenings in London. Those "fast brown foxes" ran along the streets. Camden smelled delicious. And she was as beautiful as a queen.

Atlas is an affable display font (think friendly neighborhood pub) originally created by Day & Collins of London. Atlas has thick strokes and triangular, rounded serifs. Some characters feature curly, decorative elements.

Sukaria Organic is a lively and fun handwritten font that embodies a sense of organic whimsy. With its carefree and slightly irregular strokes, Sukaria Organic captures the authenticity of hand-drawn lettering. Each character dances with a joyful bounce, invoking an aura of spontaneity and creativity. The font’s organic texture and playful curves make it a perfect choice for projects that seek a touch of natural charm and carefree spirit, such as eco-friendly branding, handmade product labels, and cheerful invitations. Sukaria Organic brings an infectious sense of joy to any design, ensuring that its delightful personality shines through, celebrating the beauty of imperfection and the allure of the handwritten touch.

Goudy Handtooled was done in 1922 and is a shaded version of Goudy Bold. Some authorities credit the design to Charles A. Becker and others to Morris Fuller Benton and Wadsworth Packer.

Daniel Berkeley Updike seems to have stimulated the architect Bertram G. Goodhue to design the prototype in 1896 for Ingalls Kimball at the Cheltenham Press. Six years later Morris Fuller Benton at ATF developed it into the design and then the series that we know today. “Owing to certain eccentricities of form,” writes Updike, “it cannot be read comfortably for any length of time.” But he concludes: “It is, however, an exceedingly handsome letter for ephemeral printing.” Mergenthaler bought composing machine rights to the original design c. 1896, but bought the Benton design in 1904.

Elliptical The squareness of curves. That was the elliptical – in more than one sense – notion being explored in the making of FS Hackney. The squareness of curves and vertical terminals to create a gentle, soft sans serif, with a little bit of magic. A momentary thought – “It doesn’t have to be like this” – provided the spur to explore the verticals and skeletons of letterforms beyond conventional type design limits. A 12-month gestation period gave rise to a font with a larger-than-usual character set, including non-lining figures, small caps and superior and inferior numbers. It’s a collection that speaks confidently for itself. Assertive It was the Hackney carriage – the black London cab – that gave this font its name, not the north London neighbourhood. Solid, dependable, effective and built to last, FS Hackney was honed to perform in all conditions. Cool, compelling lines and a satisfying overall simplicity lend FS Hackney its assertive air. Assured, versatile and effective; just like a black cab (but without the grumbling). Machined Over a string of meetings, Jason Smith and FS Hackney designer Nick Job worked out how to infuse Nick’s sketched letterforms with Fontsmith’s familiar geniality. “Nick is very meticulous and produces very clean design work,” says Jason. “Hackney is ideal for branding as it’s very clear and its quirks are sensible ones, not odd ones, that don’t distract from the message.”