Dom Casual and Dom Diagonal are a set of informal script typefaces that look like brush writing. They were designed by Peter Dombrezian for American Type Founders in 1952 and were an immediate success. Use these typefaces to create a friendly, informal look in signs, advertising, and invitations.

Corona was designed by C.H. Griffith and appeared with Mergenthaler Linotype in 1941. It is a part of Griffith’s Legibility Group’, on which he began working in 1922 and which contains typefaces especially well-suited to newsprint. Corona is based on forms of the Ionic type, perhaps the first style designed specifically for newspapers. The font is relatively small but gives an impression of strength and modernity.

Before designing this font, C.H. Griffith consulted the results of a survey of optometrists regarding optimal legibility. Excelsior was then presented by Mergenthaler Linotype in 1931 and remains one of the most legible and popular fonts worldwide.

Artica is an elegant sans serif typeface, offered in five weights. It was inspired by classic Roman letterforms. Artica Lt includes a Unicode Latin 1252 character set.

Normative Lt is a sans serif type family by Green Type, a low cost version of Normative Pro, includes only a Unicode Latin 1252 character set. Normative Lt is a font with wide sphere of application, legible from very small size to very large ones. Can be used both in technical documentation, office work, business communication, as well as in advertising, visual communication, magazines and posters, in branding and packaging.

The Tempo font family was designed by R. Hunter Middleton and released between 1930 and 1931. The instant success of Futura in 1927 led to many similar designs, and Tempo is the version produced by the Ludlow foundry for large headlines in newpapers. Like Futura, Tempo font is basically geometric, but shows some humanistic influence. Tempo is popular for newspaper and commercial printing, and the heavy condensed font is excellent for headlines.

Eurostile® is one of the most important designs from the Italian font designer Aldo Novarese. It was originally produced in 1962 by the Nebiolo foundry as a more complete version of the earlier Microgramma, a caps-only font designed by Novarese and A. Butti. Eurostile reflects the flavor and spirit of the 1950s and 1960s. It has big, squarish shapes with rounded corners that look like television sets from that era. Eurostile has sustained the ability to give text a dynamic, technological aura. It works well for headlines and small bodies of text. The Eurostile font family has 11 weights, from roman to bold and condensed to extended. In 2009 Linotype released a revised version in the Platinum Collection under the name , with three weights in all three different styles. And additionaly there are now new weights for the Eurostile family as , and ."

Diotima was designed by Gudrun Zapf von Hesse in 1948, the italic even earlier, in 1939. Diotima is a festive font particularly well-suited to invitations, programs and poems. The delicate italic draws attention to text which should be emphasized. Zapf von Hesse’s Ariadne Initials and Smaragd are perfect complements to Diotima.

Umbra was designed by R. Hunter Middleton for the Ludlow Corporation in 1935. This is a three-dimensional typeface, unique in that the main character shape is defined only by its shadow. It was originally designed to be a second-color drop-shadow for the typeface Tempo, but stands alone as an unusual display face.

The first slab serif fonts appeared at the beginning of industrialization in Great Britain in 1820. Clarendon and Ionic became the names for this new development in England, known as English Egyptienne elsewhere in Europe. Clarendon is also the name of a particular font of this style, which, thanks to its clear, objective and timeless forms, never lost its contemporary feel. In small point sizes Clarendon is still a legible font and in larger print, its individual style attracts attention.

Introduced by the font foundry C.E. Weber in 1951 and 1955, Delphin was designed by Georg Trump and cut by Egon Graf. Its lower case letters have a handwritten feel which contrasts nicely with the straighter, relatively small capitals. Delphin has a lyric character particularly suited for poetic texts.

John Baskerville (1706-1775) was an accomplished writing master and printer from Birmingham, England. He was the designer of several types, punchcut by John Handy, which are the basis for the fonts that bear the name Baskerville today. The excellent quality of his printing influenced such famous printers as Didot in France and Bodoni in Italy. Though he was known internationally as an innovator of technique and style, his high standards for paper and ink quality made it difficult for him to compete with local commercial printers. However, his fellow Englishmen imitated his types, and in 1768, Isaac Moore punchcut a version of Baskerville's letterforms for the Fry Foundry. Baskerville produced a masterpiece folio Bible for Cambridge University, and today, his types are considered to be fine representations of eighteenth century rationalism and neoclassicism. Legible and eminently dignified, Baskerville makes an excellent text typeface; and its sharp, high-contrast forms make it suitable for elegant advertising pieces as well. The Linotype portfolio offers many versions of this design: ITC New Baskerville® was designed by John Quaranda in 1978. Baskerville Cyrillic was designed by the Linotype Design Studio. Baskerville Greek was designed by Matthew Carter in 1978. Baskerville™ Classico was designed by Franko Luin in 1995."

Kaufmann font was designed in 1936 for the American Type Founders by Max R. Kaufmann, a letterer, typographer, and one-time art director for McCalls magazine. Kaufmann is a connecting script typeface with a smooth, slightly whimsical look. Its monoweight is unusual in a script type but allows for a nice texture on the page when it is combined with sans serif text type. The bold Kaufmann is fine display type.

The origins of the font Versailles go back to the 19th century in France when, with the introduction of lithography, alphabets could contain freer forms. The basic forms are Modern Face with triangular serifs. The direct influence for Versailles was the writing on the back of the memorial to Charles Garnier, the architect of the Paris Opera. Versailles is a classic font for advertisements, perfect for shorter texts and titles/headlines and it makes an impression of elegance and strength.

Linotype Beluga is a part of the Take Type Library, winners of Linotype’s International Digital Type Design Contest. The font was designed by Hans-Jürgen Ellenberger to suggest the writing of the Middle Ages but without any specific models from that time. A distinguishing characteristic of the font is its pointed, effusive serifs, which give Beluga its feel of the Middle Ages or of mysticism. In spite of its dynamic character, Beluga is legible even in smaller point sizes, which makes it equally good for headlines as for shorter texts. Beluga combines well with sans serif, slab serif and constructed fonts.

ITC Eras font is the work of French designers Albert Boton and Albert Hollenstein. It is a typical sans serif typeface distinguished by its unusual slight forward slant and subtle variations in stroke weight. ITC Eras is an open and airy typeface inspired by both Greek stone-cut lapidary letters as well as Roman capitals.

ITC Cerigo is the result of a challenge which designer Jean-Renaud Cuaz set for himself: to create a typeface with the grace of Renaissance calligraphy but different from the numerous Chancery scripts. He calls Cerigo a 'vertical italic' and based it on 15th century calligraphic forms. The weights are carefully designed to complement each other and are made more flexible by a number of italic swash capitals. The flexible ITC Cerigo is suitable for both text and display.

ITC Photoplay is another gem from Nick Curtis. Unearthed from the 1927 edition of Samuel Welo's Studio Handbook for Artists and Advertisers, the design's original suggested use was for title and caption cards for silent movies. A monoweight design that bridges the gap between turn-of-the-century decorative type and Art Deco, ITC Photoplay is both casual and stylish. And, yes, the cap S" is supposed to look that that. To expand this already handy typeface's versatility, a Black weight has been added to the original design. Curtis has also created an array of alternate characters, a couple of conjunctions, and a handful of "bishop's fingers" to help make your point. ITC Photoplay is eminently suitable for all those occasions when you need to say, "Unhand that fair damsel, you dastardly cad!", and really mean it."

ITC Johnston is the result of the combined talents of Dave Farey and Richard Dawson, based on the work of Edward Johnston. In developing ITC Johnston, says London type designer Dave Farey, he did “lots of research on not only the face but the man.” Edward Johnston was something of an eccentric, “famous for sitting in a deck chair and carrying toast in his pockets.” (The deck chair was his preferred furniture in his own living room; the toast was so that he’d always have sustenance near at hand.) Johnston was also almost single-handedly responsible, early in this century, for the revival in Britain of the Renaissance calligraphic tradition of the chancery italic. His book Writing & Illuminating, & Lettering (with its peculiar extraneous comma in the title) is a classic on its subject, and his influence on his contemporaries was tremendous. He is perhaps best remembered, however, for the alphabet that he designed in 1916 for the London Underground Railway (now London Transport), which was based on his original “block letter” model. Johnston’s letters were constructed very carefully, based on his study of historical writing techniques at the British Museum. His capital letters took their form from the best classical Roman inscriptions. “He had serious rules for his sans serif style,” says Farey, “particularly the height-to-weight ratio of 1:7 for the construction of line weight, and therefore horizontals and verticals were to be the same thickness. Johnston’s O’s and C’s and G’s and even his S’s were constructions of perfect circles. This was a bit of a problem as far as text sizes were concerned, or in reality sizes smaller than half an inch. It also precluded any other weight but medium ‘ any weight lighter or heavier than his 1:7 relationship.” Johnston was famously slow at any project he undertook, says Farey. “He did eventually, under protest, create a bolder weight, in capitals only ‘ which took twenty years to complete.” Farey and his colleague Richard Dawson have based ITC Johnston on Edward Johnston’s original block letters, expanding them into a three-weight type family. Johnston himself never called his Underground lettering a typeface, according to Farey. It was an alphabet meant for signage and other display purposes, designed to be legible at a glance rather than readable in passages of text. Farey and Dawson’s adaptation retains the sparkling starkness of Johnston’s letters while combining comfortably into text. Johnston’s block letter bears an obvious resemblance to Gill Sans, the highly successful type family developed by Monotype in the 1920s. The young Eric Gill had studied under Johnston at the London College of Printing, worked on the Underground project with him, and followed many of the same principles in developing his own sans serif typeface. The Johnston letters gave a characteristic look to London’s transport system after the First World War, but it was Gill Sans that became the emblematic letter form of British graphic design for decades. (Johnston’s sans serif continued in use in the Underground until the early ‘80s, when a revised and modernized version, with a tighter fit and a larger x-height, was designed by the London design firm Banks and Miles.) Farey and Dawson, working from their studio in London’s Clerkenwell, wanted to create a type family that was neither a museum piece nor a bastardization, and that would “provide an alternative of the same school” to the omnipresent Gill Sans. “These alphabets,” says Farey, referring to the Johnston letters, “have never been developed as contemporary styles.” He and Dawson not only devised three weights of ITC Johnston but gave it a full set of small capitals in each weight ‘ something that neither the original Johnston face nor the Gill faces have ‘ as well as old-style figures and several alternate characters.