Kirshaw is not your grandfather's sans serif from the 1950s and 1960s. All those old classics like Helvetica, Futura, Franklin Gothic, and Univers are showing their age like an old Elvis Presley song. Kirshaw is a clean, rounded design with sharp contrasting edges. Like those classics, Kirshaw is easy to read in small body copy and captions, plus it's delightfully modern and stylish for headlines and logos. I designed Kirshaw and Kirkly while undergoing cancer treatment at Stanford Medical Center. Font design was always in the back of my mind and now I had extra time. Kirshaw is a distinctive, modern, easy-to-read sans serif family consists of 14 weights (including italics). It’s an Adobe Latin 3 Character Set containing 350 glyphs per style (including special characters).

TradaSans is a new addition in the range of Univers and Helvetica. It represents a fresh face in this ongoing strong category of sans serif typefaces. TradaSans slightly squarish tendency, and its technical and neutral look create an objective and factual appearance. TradaSans is an ideal typeface for universal use. It offers high reading qualities with longer text applications and its sophisticated design details make it a distinctive headline typeface. TradaSans consists of 20 well tuned weights and is well equipped for advanced typography. It comes in OpenType format with extended support for up to 80 languages. All weights contain small caps, ligatures, superior characters, proportional lining figures, tabular lining figures, proportional old style figures, lining old style figures, matching currency symbols, fraction- and scientific numerals, matching arrows and alternate characters.

Designed with a hand-chiseled feel, Blau’s sculpted characters add a refined personality to a wide range of brand, corporate, product and service applications. Highlighting the sculpted theme, inkwell treatment variations are prevalent throughout Blau, with several key glyphs that are stenciled for increased legibility. This sturdy, typographic workhorse shines when a slightly unorthodox typographic approach is required — a prime choice for distinctive and dynamic logotype use. The Blau family is available in Light, Light Italic, Regular, Italic, Bold and Bold Italic. The name Blau was chosen to celebrate the color Blue (or Blau in German, Blaauw in Dutch, Bleu French, Blå in Norwegian, Swedish & Danish, Blua in Esperanto, Blár in Icelandic) Blue is nature’s color for water, sky, mountains and glaciers. Blue is embraced as the color of heaven and authority, denim jeans and corporate logos. Surveys in the US and Europe show that blue is the color most commonly associated with harmony, faithfulness, confidence, distance, infinity, the imagination, and cold. In US and European public opinion polls, it is the most popular color, chosen by both men and women as their favorite color. Another very popular Wilton Foundry font in the “blue” family is “Cyan” and “Cyan Neue”.