A bold sans serif typeface influenced by Ed Benguiat 's work for the 1968 movie poster for Planet of the Apes .

One line, two lines, three lines. Inspired by the 1968 Mexican Olympics, Azote is a multiline typeface family that adds lines for weight.

Tony Geddes designed Musketeer in 1968. The Musketeer font family is based on Art Nouveau lettering and as such is ideal for posters and signs.

There are times when a typeface is used so consistently that it becomes somewhat synonymous with the subject it's used in. The opening and end titles for the ABC-TV series "Naked City" (1958-1963) were set in a bold version of a popular font emulating the look of calligraphic hand lettering. Arcaro JNL is a somewhat lighter and slightly modified version of this typeface and is offered in both regular and oblique versions. The name Arcaro comes from one of the regular characters in this superbly-written police drama, Detective Frank Arcaro.

The first cuts of Trade Gothic were designed by Jackson Burke in 1948. He continued to work on further weights and styles until 1960 while he was director of type development for Mergenthaler-Linotype in the USA. Trade Gothic does not display as much unifying family structure as other popular sans serif font families, but this dissonance adds a bit of earthy naturalism to its appeal. Trade Gothic is often seen in advertising and multimedia in combination with roman text fonts, and the condensed versions are popular in the newspaper industry for headlines.

The first Antique Olive fonts were produced by the French type foundry Olive, in 1962-1966 and designed by poster designer Roger Excoffon (1910-1983). All Excoffons fonts are flamboyant, elegant and highly stylistic. They include the Banco, Mistral, and Calypso fonts. Antique Olive was launched to rival Helvetica and Univers, but the shapes it took were totally refreshing. Antique Olive is probably the most striking Sans Serif since Futura and Gill, and more refined than either. It is perfect for posters and display material as it works well in larger sizes.

The first cuts of Trade Gothic were designed by Jackson Burke in 1948. He continued to work on further weights and styles until 1960 while he was director of type development for Mergenthaler-Linotype in the USA. Trade Gothic does not display as much unifying family structure as other popular sans serif font families, but this dissonance adds a bit of earthy naturalism to its appeal. Trade Gothic is often seen in advertising and multimedia in combination with roman text fonts, and the condensed versions are popular in the newspaper industry for headlines.