The letterforms are based on Inserat Cursive, a bold script popular in the late nineteenth century; the treatment was suggested by cover artwork for Graphic Styles from Victorian to Post-Modern, written by Stephen Heller and designed by Seymour Chwast. Included in the font are several handy ink blots (section mark and superior numbers positions), a stylish tailpiece (florin position), and a couple of ink bottles patterned after those on the bookcover (bar and broken bar).

In a much needed break from complex scripts and polished packaging fonts, Koziupa and Paul decide to show their playful side. Chicle is bold, stretchable, kid-proof, pet-resistant letters. This font is made to take the abuse of software used to put together the elaborate, attention-scrambling artwork of candy, cereal, and toy packaging, or whatever boxed obscenity contains cat and dog treats. Chicle is Spanish for bubble gum. It's a definite sugar fix — no substitutes.