Within the pages of the Pettingill & Co. (Boston) 1901-02 specimen book is Camelot Old Style – a thin stroke spurred serif typeface with traces of Art Nouveau influence. This had been redrawn digitally as Pettiford JNL, and is available in both regular and oblique versions.

Franklin Gothic was designed between 1903 and 1912 by Morris Fuller Benton for the American Type Founders Company. The font serves as the American Grotesk prototype. It was named after Benjamin Franklin. Even today, Franklin Gothic remains one of the most widely used sans serif typefaces. The robust character of the font gives text a modern feel. It is widely used in newspapers and advertising and is frequently seen in posters, placards and other material where space is restricted. Featured in: Best Fonts for Tattoos

News Gothic was created by Morris Fuller Benton in 1908 and presented by the American font foundry American Typefounders. Despite, or perhaps because of, the font’s unconventional relationships in proportion and form, News Gothic has long been a popular typeface for almost any use.

Italian Old Style™ was designed by Frederic W. Goudy for the Lanston Monotype Company in the USA. Goudy was asked by Monotype to copy Cloister Oldstyle, a successful font that belonged to a competing foundry (it was designed by Morris Fuller Benton, see Cloister Open Face). Goudy refused on grounds of ethics, and instead talked Monotype into producing a new face. This he based freely on fifteenth century Venetian types, which were the same historical models used by Benton for Cloister and later by Bruce Rogers for Centaur. Goudy's result was Italian Old Style, released by Monotype in 1924, and considered by many to be one of Goudy's best fonts for book typography."

ATF Poster Gothic is an expansion of a typeface designed in 1934 by Morris Fuller Benton for American Type Founders. The one-weight design was a slightly condensed display companion to Benton’s ubiquitous Bank Gothic family. This new family of aggressively rectilinear headline types expands the design’s possibilities, offering 30 fonts. The all-cap design sports square corners in the counters, creating tension between angular and curved details; this feature, and the generally rectangular shape of the whole alphabet, makes ATF Poster Gothic distinctive on the page or screen, while its relationship to Bank Gothic makes it seem somehow familiar. Vertical strokes on the C, G, J, and S, as well as on several of the numerals, are cut off at an angle, which suggest the curves those strokes might typically display if the characters were less boxy in design and more along the lines of late-19th-century headline faces. Certain weights also recall the style of lettering used on athletic team jerseys, television crime dramas, action & adventure movie titles, and engraved stationery. With three widths and five weights, ATF Poster Gothic is distinctive and versatile at the same time. The full family is also available in a “Round” version, with corners subtly rounded for a softer, more “printed” feel.

Aptifer Sans and Aptifer Slab are two 21st century typeface families created by Mårten Thavenius. Each family has seven weights, in roman and italic respectively, making 28 font styles in total. A heritage from two design traditions can be seen in Aptifer. One is the robust American gothic typefaces, like M. F. Benton’s, from around 1900. This is combined with the openness and legibility that comes from the humanist tradition. The sans serif part of the family, Aptifer Sans, is designed without excessive details disturbing the reading. Its sibling Aptifer Slab with its wedge slab serifs is more eye-catching but still suited for text settings. The italics fit well into the text flow of the roman. They are a bit narrower than the roman and have cursive characteristics. Both Aptifer Sans and Aptifer Slab are highly legible typefaces and can be used both in print and on screen. Featured in: Best Fonts for PowerPoints

Clearface Gothic was designed by Morris Fuller Benton for American Typefounders. The design was released between 1907 and 1910 for text and display use. Since then, many variations have been released. An interesting typeface, Clearface Gothic is useful in advertising for display and small quantities of text.

The original Phenix typeface was produced in 1935 by Morris Fuller Benton for ATF. Utilizing the original proofs, we have added three additional complementary weights with all the alternate glyphs. Our Phoenix Pro contains all the high-end features expected in a quality OpenType Pro font.

For many type lovers, Broadway is the quintessential Art Deco typeface. Designed as an all-caps typeface in 1927 by Morris Fuller Benton for ATF, it was expanded two years later with a lower case designed by Sol Hess, who also drew the inline version, Broadway Engraved.

By 1915, all the major foundries offered families of sans serifs, sometimes called Gothic in the USA. Franklin was a response suitable for countries in the vanguard of the machine age. Designed by Morris Benton in 1903-1912, Franklin has preserved its own personality ever since. The ITC Franklin Gothic font family is a redrawing by ITC that keeps the original strength intact, meeting the demand for a strong typeface. ITC Franklin Gothic is better read in display sizes and considered a standard in the newspaper and advertising fields.

Kid-friendly left-tilted ball and stick handwriting.

ATF Agency Gothic was designed by Morris Fuller Benton in 1932 as a lone titling typeface. In 1990, David Berlow saw potential in the squared forms of the narrow, monotone capitals. He designed a lowercase and added a bold to produce Font Bureau Agency, an immediately popular hit. Sensing its potential to be than just a useful condensed face, Font Bureau developed Agency into a major series offering five weights in five widths; FB 1990-95

Ingone is a slightly irregular sans-serif face. It was designed to complement PattyDay and HeyPumpkin, but can be used alone if you need an informal, friendly sans-serif font. It has only one weight, but the family includes a shadowed style. In 2018 the inside of the shadowed version was separated out and made a separate typeface. The letters have the shapes of the regular version but the spacing of the shadowed version and can be layered with the shadowed version to easily produce lettering with two colors.

Morris Fuller Benton’s 1910 contribution to the Art Nouveau sanserif, designed for ATF, with all descenders eliminated to encourage combinations of this typeface with other shapes.

Morris Fuller Benton’s ATF version of Baskerville’s design cut by William Martin for the British printer and publisher William Bulmer. ATF released the design in 1928.

From a vintage textbook on "modern" lettering circa the 1930s or 1940s comes a simple chamfered sans with oddly irregular shapes. Amateur Lettering JNL is available in both regular and oblique versions.

Morris Fuller Benton started the Bodoni revival with this version for ATF in the early years of the 20th century. We consider it the first accurate revival of a historical face for general use. Sturdy and a little mechanical in the 19th century tradition, this is the Bodoni series familiar to us all.

Zoelander is an experimental geometric font. The distinctive feature of this font is having an irregular x-height. This will look unusual, but if you are looking for something unique and looks different, Zoelander can be an alternative to making an attractive typography. Zoelander comes in two versions, Zoelander Regular and Zoelander TF. Each has a bold and rounded style. Zoelander Regular is a sans serif font with irregular x-height but if you want the same x-height size, the stylistic alternates feature allows you to do it. While Zoelander TF is the development of a regular version where each letter is connected in a line at the baseline. Some of the other opentype features make it easier for you to explore more interesting typographic designs.

The original Franklin Gothic was designed in 1903 by Morris Fuller Benton. Franklin Gothic is named after Benjamin Franklin, America’s greatest printer. Our Franklin Gothic Black Condensed is unique because it is designed to set properly in all display applications. It contains all the high-end features expected in a quality OpenType Pro font.

A faithful reproduction of the common French Ronde of the nineteenth century; the design originates at the Inland Typefoundry in St. Louis as French Script and was revised by Morris Fuller Benton in 1905 and made popular by ATF under the name Typo Upright. Stephenson Blake also had a version available as Parisian Ronde.