Bodoni Campanile Pro is a font that bridges the gap between a “fat” and a compressed traditional serif typeface. It was originally designed in 1936 by Robert H. Middleton for Ludlow. International TypeFounders exclusively licensed the family from the Ludlow Collection, and Steve Jackaman (ITF) produced a digital version in 1998. Jackaman completely redrew the font for its 2017 release. Bodoni Campanile Pro, much like its transitional status as a font, is successful in both formal and casual roles. The free-flowing aspects of the family, seen especially in the lowercase ‘g’ and the leg of the uppercase ‘R,’ give the family an air of elegance.

Albia Nova is a bit of a new departure for Greater Albion-an unashamedly futuristic typeface. It was originally developed for a friend of ours-a set designer who needed some lettering on props for a science fiction play-the brief was to evolve conventional letter forms and speculate as to what they may look like in the future. As released Albia Nova is a more refined version of this idea, placing a bit more emphasis on readability (today) over evolution of the letterforms. The result is good for giving design projects a futuristic feel, but also has something of the 1970s and 1980s about it.

The Corporate ASE typeface trilogy was designed by Prof. Kurt Weidemann, a well-known German designer and typographer, from 1985 until 1990. This superb trilogy consisting of the Corporate Antiqua, Corporte Sans Serif, and Corporate Egyptian is a design program of classical quality, perfectly in tune with each other. Weidemann says: My ASE trilogy, quite like triplets, is in perfect harmony and covers all needs of modern typography! Initially exclusively designed for DaimlerChrysler as a corporate font, the ASE trilogy may be now licensed and used without restriction. URW++ digitized the ASE for DaimlerChrysler and Prof. Weidemann and is the exclusive licencing agent for this outstanding and extremely popular typeface program.

An enchanting design by Otto Hupp for Gebr. Klingspor in 1909 provided the pattern for this timeless classic, which gracefully and seamlessly combines medieval inspiration with Art Nouveau flair. All versions of this font contain the complete Unicode Latin A character complement, with support for the Afrikaans, Albanian, Basque, Bosnian, Breton, Catalan, Croatian, Czech, Danish, Dutch, English, Esperanto, Estonian, Faroese, Fijian, Finnish, Flemish, French, Frisian, German, Greenlandic, Hawaiian, Hungarian, Icelandic, Indonesian, Irish, Italian, Latin, Latvian, Lithuanian, Malay, Maltese, Maori, Moldavan, Norwegian, Polish, Portuguese, Provençal, Rhaeto-Romanic, Romanian, Romany, Sámi, Samoan, Scottish Gaelic, Serbian, Slovak, Slovenian, Spanish, Swahili, Swedish, Tagalog, Turkish and Welsh languages, as well as discretionary ligatures and extended fractions.

Young Baroque was designed by Doyald Young, and the font first appeared in the ITC library in 1984. It is a delicate and elegant typeface, whose basic forms are those of baroque script. The generous spirals adorning the capital letters give the font its temperament and contrast beautifully with the small, heavily slanted lower case letters. The flowing, graceful characters create an overall image of aristocratic elegance and dignity. This font can be used advantageously for labels, invitations and certificates and its capitals as initials to contrast harmoniously with both serif and sans serif fonts. Young Baroque is best used for headlines or short texts. Featured in: Best Fonts for Tattoos

This highly stylish, engraved blackletter font was cut by Rudolf Koch between 1919 and 1921 for Klingspor in Offenbach on Main. It was then sold under the name Deutsche Zierschrift. I completely redraw and extended this font and called it Zierfraktur. To take full advantage of this fine headline blackletter font, please use it from, at least, 18 points upward. This font contains a bunch of useful ligatures, and it is recommended to activate both Standard and Discretionary Ligatures. The round s can be reached by typing the # key, and you get the numero sign by typing the combination N-o-period and activating the OT feature Ordinals.

I digitized and revitalize Hostetler Fette Ultfraktur Ornamental from the classical type specimen book from Rudolf Hostetler. He was a Swiss type designer, author of “The Printer’s Terms” designed by Jan Tschichold, of “Technical Terms of the Printing Industry” (5th edition was printed in 1995), and of "Type: eine Auswahl guter Drucktypen; 80 Alphabete klassischer und moderner Schriften" (Teufen, Ausser-Rhoden: Niggli, 1958). He also wrote "Type: A Selection of Types" (1949, fgm books, R. Hostettler, E. Kopley, H. Strehler Publ., St. Gallen and London) in which he highlights type made by European houses such as Haas, Enschedé, Deberny and Nebiolo. Jost Hochuli wrote his biography.

French designer Christophe Badani developed the Linotype Rough family in 1999. The family contains nine different typeface styles, each with a slightly different voice. The forms appear to have found a unique middle ground between hand-drawn letters and pure geometry, especially Linotype Rough Outline. Make sure to pay special notice to the true-italic forms in the three italic weights! Badani's attention to typographic detail is not to be missed. Linotype Rough is perfect for headlines and display work. The medium and bold weights can also function splendidly in text. The entire family is included in the TakeType 4 collection, available through Linotype."

Qadi is a modern Arabic display face that includes the traditional range of letterforms. These extra bold shapes are striking, graceful, and confidently calligraphic. Produced in the mid 1980s under the design direction of the noted British typographer Walter Tracy, Qadi proved to be a very popular typeface for magazine and newspaper publications. Qadi has been updated to take full advantage of digital technology for accurate diacritical positioning and kerning refinements, ensuring high quality Arabic typesetting. The OpenType font incorporates the Arabic codepage, and supports Arabic and Persian. It also includes both tabular Arabic and Persian numerals, as well as Latin figures and complete punctuation.

History, as it's said, tends to repeat itself. The round-point pen lettering used in the 1920s logo and ads for Dodge Brothers cars (pre-General Motors) is an early predecessor to the techno type styles of the 1980s. Square in shape, with unique stylization to some letters, Jalopy JNL can cross the decades and be used for a 1920s period piece and still look fresh in an ad for computer parts. Rather than round out the inside lines of the characters to fully emulate the strokes of a lettering pen, the inside lines have straight intersections for the contemporary side of this font's design.

Auriol and Auriol Flowers were designed by Georges Auriol, born Jean Georges Huyot, in the early 20th century. Auriol was a French graphic artist whose work exemplified the art nouveau style of Paris in the late 19th and early 20th centuries. In 1900, Georges Peignot asked Auriol to design fonts for Peignot & Sons. The resulting Auriol font was the basis for the lettering used by Hector Guimard for the entrance signs to the Paris Metro. It was re-released by Deberny & Peignot in 1979 with a new bold face, designed by Matthew Carter. These decorative fonts with a brush stroke look are well-suited to display settings.

Julia Script is a playful calligraphic font designed by David Harris in 1983. It takes the viewer back to the flower power of the 1970s. Generous capitals with cheerful, rounded stroke beginnings and endings contrast perfectly with the narrower, closer, but nevertheless vibrant lower case letters. Characteristic of this typeface and similar to Candice is the marked increase in stroke width in the lower third of the figures. This detail is reminiscent of the platform shoes typical of the 1970s. Julia Script suggests freedom and fun and can often be found on party fliers and retro advertisements. Used sparingly in headlines and slogans, Julia Script will be sure to attract attention.

I started to work at the Bernhard Studio in 1952 to 1959 in New York. I helped with some type designs and many other projects, this two tiered signature was added on all of Bernhard’s art that was produced in the past and in his later years. In the 50’s I thought Bernhard’s Gothic face was quite a bit outdated but as you may know it has become one of todays most used faces. His signature is based on his Bernhard Gothic Font. With todays computer technology I have digitized the caps and added lower case glyphs with lower ascenders and other slight changes.

Cinema Macabre: Horror Fonts Torn from the Pages of Giallo A Hand-drawn Display Font for Creating the Most Diabolical Horror Titles This loose and inky brush font takes its inspiration from the classic Giallo film posters of the 1960s to 1980s - a cult cinematic subgenre beloved for its stylish visuals, haunting soundtracks and exploitation led marketing. It's a devilishly drawn design that aims to capture the feeling of vintage horror, preserving analogue details of old print while remaining versatile enough to work across a variety of digital designs. The Cinema Macabre font family boasts six fonts, each containing a unique set of uppercase and lowercase characters, as well as numerals, punctuation and language support. Add to this a host of custom ligatures, underlines and graphic elements and you have an essential toolbox for creating truly hand-made looking title designs. Cinema Macabre if a font that rewards experimentation by mixing all the various upper and lowercase alternatives, with interesting combinations waiting to be found and inspire terror across your own movie posters, book covers, albums and editorials. Few other fonts offer the versatility to create such diabolical designs! A Brief Introduction to Giallo: In popular cinema, Giallo is a genre of mystery fiction and thrillers often containing slasher, psychological horror, exploitation, supernatural and erotic elements. The term giallo (meaning yellow) derives from a series of pulp novels published by Mondadori from 1929 taking the name from its trademark yellow covers. The series consisted of Italian translations of mystery novels by well-known authors such as Agatha Christie, Edgar Allan Poe and Raymond Chandler. The popularity of these cheap paperbacks eventually established the word Giallo as a synonym in Italian for a mystery novel. The cinematic Giallo subgenre developed during the 1960-80s and are noted for their vivid cinematography, memorable soundtracks and inventive gore-filled scenarios. Key examples include Dario Argento's Suspiria, Tenebrae and Deep Red - stylish films that at once influenced the American slasher (see Black Christmas and Friday 13th) up to todays horror in Censor and Last Night In Soho.

The Posterama™ typeface family contains 63 fonts and is a true journey through space and time. Designed by Jim Ford, each Posterama family contains 7 weights from Thin to Ultra Black, in 9 distinct families. What makes Posterama so unique and versatile are the eight alternative display families. By making use of a collection of alternative glyphs, Posterama sets an evocative flavor to visualize an entire century of futuristic reference points from art, architecture, poster design and science fiction into one family. Posterama Text is the base family. It has the most robust character set including upper and lowercase glyphs and pan-European language support (including Greek and Cyrillic). Note: all the other Posterama variants described below do not have lowercase letters or Greek and Cyrillic support. Posterama 1901 recalls the decoratively geometric style of Art Nouveau from the turn of the 20th century. Letterforms such as the slender, snaking ‘S’, the high-waisted ‘E’ and the underlined ‘O’ revive the spirit of Charles Rennie Mackintosh and the designers of the Viennese Secession. Posterama 1913 pays homage to the Armory Show, or 1913 Exhibition of Modern Art, which brought the revolutionary work of European artists such as Picasso, Duchamp and Kandinsky to the US for the first time to the shock and astonishment of press and public. Near-abstract, angular characters such as the ‘A’, ‘E’ and ‘N’ hint at cubism’s jagged and clashing planes. Posterama 1919 uses a small, but important, variation to set a tone when the Bauhaus was founded, and the surge in radical European typography that followed. The straight-sided, roundheaded ‘A’ adds a flavor of 1919 – this style of ‘A’ can still be seen in the Braun logo, designed in 1934. Posterama 1927 captures the year of Metropolis, The Jazz Singer and Paul Renner’s pioneering, geometric Futura typeface from 1927, which had a profound influence on design in the US and Europe. Posterama 1933 – With its low-waisted, sinuous designs, the Posterama 1933 typeface family echoes lettering of the Art Deco period, which in turn had its roots in Art Nouveau, the key influence on Posterama 1901. The two fonts make a great team and can be used interchangeably. Posterama 1945 features a few Cyrillic characters to conjure up an era when Russian art and political posters made their mark in cold war propaganda, espionage and also giant aliens and monsters. Posterama 1984 takes its typographic influences from George Orwell’s classic novel, publicity for the dystopian action and sci-fi movies (Blade Runner, Videodrome and Terminator) and games like Space Invaders and Pac-Man that made an impact at that time. Posterama 2001 was inspired by Stanley Kubrick’s science fiction masterpiece, which made extensive use of the Futura typeface. Posterama 2001 finds its cosmic orbit with its nosecone-style ‘A’ from NASA’s much-missed ‘worm’ logotype. There’s an echo, too, in Bauhaus designs from as early as 1920, whose minimalist, geometric lettering also featured a crossbar-less ‘A’.

Iwan Stencil is a new revival of an old display typeface. Based on type originally designed by Jan Tschichold in 1929, the style was revived by Klaus Sutter in 2008. The letterforms in this peculiar design are very high contrast; all of the thin bits are much thinner than the thick parts. They have a modern, upright axis. All in all, the creation has a bit of a Bodoni-gone-crazy touch. The thin elements are the unique part of the design that binds this face together. They almost naturally fade away in the stencil gaps (or pylons), making you wonder if you are really looking at a stencil face at all. These thins contribute greatly to the typeface's overall serif-style, making the design at least a semi serif typeface, if not a full serif one. The lowercase n, for instance, has no serifs of its own, but many of the other letters have clear ones, or serif-like terminals. A serif stencil face is a peculiar variety, especially in this day and age, but in the past they were much more common, if not the norm, The Iwan Stencil typeface has only one weight. Naturally, this is just for display. Use Iwan Stencil to cut real stencils, or only to create the effect of stenciled type in your design work. Ivan Stencil includes all of the characters that you have come to expect in a font. Just because this design was originally made in 1929 does not mean that is has a 1929 character set. Instead, it includes a 21st century, with extended European language support Jan Tschichold, who we have to thank for today's Iwan Stencil inspiration, was a man of many faces. A trained calligrapher who went on to codify the New Typography, would go on to become a teacher, a classical book designer, and the creator of the Sabon typeface. Like all young designers, he was occasionally in need of money. Before his emigration from Germany in 1933, he took on many kinds of commissions. In the late 1920s, a time full of waves of economic turmoil within Germany and across the world, he began designing a typefaces for different European companies, mostly display things like this. For a time during the mid-1920s, Jan Tschichold went by the name Iwan" "

Silver Shark is a cool and authentic brush display font. It has a bold, rough texture and as a result, it makes each of your creative designs stand out. Carefully handcrafted to grab the attention of the viewers, this font is ideal for logos, posters, headlines, branding, apparel and so much more. Silver Shark contains 199 glyphs. Supporting more than 66 languages, from English to Zulu. Accessible in Adobe Illustrator, Adobe Photoshop, Adobe InDesign, even works on Microsoft Word PUA Encoded and fully accessible without additional design software,

The cover of the 1929 sheet music from the First National/Vitaphone picture “The Girl from Woolworth’s” had its title (“Someone”) hand lettered. This single word title was the model for Store Clerk JNL, which is available in both regular and oblique versions as well as solid and solid oblique versions (without an inline). A bold, casual sans serif with rounded ends and an inline, Store Clerk JNL is perfectly suited for projects where a strong, yet playful title is necessary to grab the reader’s attention. For those old enough to remember, Woolworth’s was a leading “Five and Dime” store chain, especially in the days when a nickel or a dime actually could purchase something.

The Monotype Janson font family is based on types originally cut by the Hungarian punch-cutter, Nicolas Kis circa 1690. Named after Anton Janson, a Dutch printer. The original matrices came into the hands of the Stempel foundry in Germany in 1919. New type was cast and proofs made; these were used as the source for Monotype's version of Janson. The original hand cut Janson types have a number of small design irregularities which give the typeface its unique charm. These have been carefully incorporated into the new version. The overall effect is of even color and an easy readability that makes Monotype Janson most at home in book and publishing work.

Uninhibited by typographic demands, this artistic font freely expresses individual creativity. The use of line in conjunction with deceptively simple patterns of squares or dots and the occasional solid infilling gives the letters a lively vigor lacking in many modern designs. The joins between the letters' uprights and curves and the balance between thin and thick strokes are executed with impressive simplicity. The alphabet letters were inspired by Swiss art from 1939. The numbers were patterned after a design cut in stone dating back to the year 1692, while the punctuation and mathematical characters are a simple and modern typeface that is both pleasing to the eye and a whimsical contrast to the other characters.

A typographic conundrum presented itself with the hand lettered title on the cover of the 1919 song "I Am Always Building Castles in the Air". The capitalized portion ["Castles in the Air"] was a hybrid mix of a few Art Nouveau-influenced rounded letters, yet along with this were squared letters with rounded corners (reflecting the upcoming Art Deco movement to take place in about another decade). As a complete alphabet, it didnít mix as well as in those few short words. What to do? It was decided to go with the squared look and save the rounder characters for a future project. The end result became Last Date JNL; available in both regular and oblique versions.

Cooper Goodtime is a font based on the lettering used on the CBS-TV variety series The Glen Campbell Goodtime Hour (1969-1972). The name pays tribute to its two origins, the other being Cooper Black. It was never an actual complete font set on the TV show, only a limited number of handmade letters, all upper case. It has lain dormant since the show went off the air in 1972. With this incarnation, a set of lower case letters has been created to complement the upper case letters. These lower case letters never existed before now. Cooper Goodtime is a funky, nostalgic, cool way to create a display, and it works surprisingly well in text sizes, too.

German type designer Verena Gerlach created this display and sans FontFont between 1999 and 2011. The family has 10 weights, ranging from Light to Black (including italics) and is ideally suited for advertising and packaging, editorial and publishing as well as logo, branding and creative industries. FF Karbid Display provides advanced typographical support with features such as ligatures, alternate characters, case-sensitive forms, fractions, super- and subscript characters, and stylistic alternates. It comes with a complete range of figure set options – oldstyle and lining figures, each in tabular and proportional widths. This FontFont is a member of the FF Karbid super family, which also includes FF Karbid, FF Karbid Slab, and FF Karbid Text.

Ultra Condensed is a three-font family with a full character set. Ultra Condensed is a remastering of Tall Skinny Condensed from 1999 which continues to be a favorite. While similar, the fonts are not interchangeable. Shapes of some letters have changed, kerning and spacing are different. Tall Skinny Condensed does not have a full character set. Ultra Condensed Lettered is a hand lettered version of the hard edged Ultra Condensed. Ultra Condensed Line also hand lettered, is a thinner version of Ultra Condensed Lettered. These three fonts work well together or with a non condensed font, great for headlines at a large size. Works well for lots of copy in a small space.

The extra bold version of R. Hunter Middleton's "Karnak" (produced in 1936 for Ludlow) served as the model for Bookkeeping JNL and is a companion to Bookkeeper JNL (the light weight version of this type design). Middleton based his "Karnak" family of typefaces on the geometric slab-serif "Memphis", which was designed in 1929 by Dr. Rudolf Wolf and released originally by the Stempel Type Foundry of Germany. According to Wikipedia, "Karnak" "was named after the Karnak Temple Complex in Egypt, in reference to the fact that early slab serifs were often called 'Egyptians' as an exoticism by nineteenth-century type founders." Bookkeeping JNL is available in both regular and oblique versions.

Venetian 301 is the Bitstream version of the Centaur type family. Centaur was designed by the American book designer Bruce Rogers on the basis of Venetian typefaces of 1470 of Nicolas Jenson. Beautiful Italic based on a face by Ludovico degli Arrighi was developed by Frederic Warde who was an American calligrapher and typography researcher was added as Italic to Centaur. Adapted for mechanical composition by English Monotype in 1929. Its lettershapes owe much to pen-drawn letters of Italian humanist minuscule and cursive. This elegant humanist face is useful for the finest typography both for book text and display matter. Cyrillic version included small caps was developed for ParaType in 2003 by Dmitry Kirsanov.

Arial was designed for Monotype in 1982 by Robin Nicholas and Patricia Saunders. A contemporary sans serif design, Arial contains more humanist characteristics than many of its predecessors and as such is more in tune with the mood of the last decades of the twentieth century. The overall treatment of curves is softer and fuller than in most industrial style sans serif faces. Terminal strokes are cut on the diagonal which helps to give the face a less mechanical appearance. Arial is an extremely versatile family of typefaces which can be used with equal success for text setting in reports, presentations, magazines etc, and for display use in newspapers, advertising and promotions.

Titling Stencil JNL is an extra bold stencil treatment of R. Hunter Middleton’s ‘Karnak’ (produced in 1936 for Ludlow) and is a companion font to both Bookkeeping JNL and Bookkeeper JNL (a lightweight version of the type design). Middleton based his ‘Karnak’ family of typefaces on the geometric slab-serif ‘Memphis’, which was designed in 1929 by Dr. Rudolf Wolf and released originally by the Stempel Type Foundry of Germany. According to Wikipedia, ‘Karnak’ was named after the Karnak Temple Complex in Egypt, in reference to the fact that early slab serifs were often called “Egyptians” as an exoticism by nineteenth-century type founders.” Titling Stencil JNL is available in both regular and oblique versions.

Mister Earl, released by Bitstream in 1991, was designed by Jennifer Maestre. Inspiration came from a page in a ‘how-to’ book published in the 1930s. Later versions of Extra Light, Light and Bold were added by Jim Lyles, with the help of Wally Petty. Mister Earl is named in honor of Earl Biscoe, a Bitstream designer who retired in the mid-1980s because of illness. In the winter of 1994–1995, Richard Stetler accidentally left a copy of Mister Earl outside his Alaska home... In the spring, amazed to discover the unfortunate font was still just about alive, he decided to release the result to a wider public as Snow Cap.

Cloister Initials™ have become FontHaus's most popular decorative initials font since we began selling it in 1993. First released in 1919 for ATF, Goudy's "Cloister Initials", sometimes called Goudy Initials is recognized as "one of the most beautifully designed set of initials ever made". We agree. Our digital revival is historically accurate because it was referenced from the actual ATF 144-point brass matrices acquired at the now legendary and final ATF auction in Elizabeth, New Jersey in 1993. The exquisite design of each character inspire it's use. Perfect for holiday invitations, elegant note pads, as drop caps or in period design. We've even sold these initials for use as company logos.

Lithuanian type designer Mindaugas Strockis created this slab FontFont between 1998 and 2002. The family contains 4 weights: Regular, Italic, Bold, and Bold Italic and is ideally suited for advertising and packaging, festive occasions, small text as well as software and gaming. FF Elementa provides advanced typographical support with features such as small capitals, alternate characters, case-sensitive forms, fractions, super- and subscript characters, and stylistic alternates. It comes with proportional oldstyle, tabular lining, and tabular oldstyle figures. As well as Latin-based languages, the typeface family also supports the Cyrillic and Greek writing systems. This FontFont is a member of the FF Elementa super family, which also includes FF Elementa Rough.

The inspiration source for Brass Rules Grand is a collection of the brass rules from the 1889 “Convenient Book of Specimens” from Franklin Type Foundry in Cincinnati. This is a collection of basic utilitarian brass rules that has been created as combinable and endlessly expanding. Filling the Numerals and all Capital and Lowercase glyph slots are a total of 62 traditional Brass Rule designs, all extendable by combining with other rules, or by extending the pin line by simply typing a dash "-" or ".". A truly sleek and simple utilitarian font for invitations, menus, business cards, and whatnot. Download and view the “MFC Brass Rules Grand Guidebook” if you would like to learn a little more.

The productivity of the Berlingska Stilgjuteriet was made possible by the development of modern typeface art in Sweden in the 1950s. The typeface Berling was designed by Karl-Erik Forsberg for the Berlingska Stilgjuteriet in Lund. It belongs to the modern text typefaces and like most of these markedly shows the influece of the Neorenaissance. Berling Antiqua appeared in 1951 with a matching italic and by 1959, it was expanded to include five weights. Linotype offers Berling in four of them, roman and bold with their respective italics. In 2004 the Swedish publisher Verbum commissioned a complete redesign of Berling for the 21st century. Linotype assisted the designers of this new typeface, which came to be called Berling Nova.

Nimrod was released by Monotype in 1980. Designed for current newspaper technology, the Nimrod font family evolved as a result of extensive examination of newspaper industry needs. Nimrod retains many of the features of the traditional newspaper Ionics, but some of the fussier detailing has been replaced by the more sober forms of the old styles, such as Plantin. A highly legible font family, especially in smaller sizes, its clear unambiguous character shapes make easily readable blocks of text. Nimrod also withstands the degradation encountered in newspaper production and printing. First used for body text in the Leicester Mercury newspaper, the Nimrod font family has subsequently become a popular choice in newspapers for text and headlines.

The Linotype® Gujarati typeface was originally developed in 1983 by the Linotype letter-drawing studio under Fiona Ross’s art direction. This revival was designed by Gunnar Vilhjálmsson and Kalapi Gajjar with Fiona Ross as a consultant. The family has five weights from Light to Black. It is a traditional design, optimized for setting lengthy text copy for print projects or for use on screens. While faithful to the original design, Linotype Gujarati introduces many design improvements, additional weights, and an extended character set. This new Linotype Gujarati is part of a project to refresh the pivotal Linotype Bengali and Linotype Devanagari typefaces and make them available for the first time in the popular OpenType font format.

Arial was designed for Monotype in 1982 by Robin Nicholas and Patricia Saunders. A contemporary sans serif design, Arial contains more humanist characteristics than many of its predecessors and as such is more in tune with the mood of the last decades of the twentieth century. The overall treatment of curves is softer and fuller than in most industrial style sans serif faces. Terminal strokes are cut on the diagonal which helps to give the face a less mechanical appearance. Arial is an extremely versatile family of typefaces which can be used with equal success for text setting in reports, presentations, magazines etc, and for display use in newspapers, advertising and promotions.